Member Since 2022
Karen Starns
OJO Canada
Austin, Texas Area
Karen Starns is CEO of OJO Canada, recently acquired by Royal Bank of Canada. She was previously Chief Marketing and Communications Officer at OJO. Karen's outstanding track record of building global brands, driving growth, and solving complex business challenges has been shaped by two leadership stints at Amazon, 13 years at Microsoft, and a global leadership role at Pearson. Karen is a graduate of the University of Texas at Austin, a lecturer in the McCombs School of Business Master of Science in Marketing program, and Chair of the Advisory Council for the Master of Science in Marketing program. A brand marketer at heart, Karen is skilled at building brands that people love and can’t live without. At OJO, she is focused on deepening audience understanding and empathy, leading consumer engagement, and establishing OJO as a brand of choice for homeownership - one of life's most complex and consequential decisions. Karen is an active mentor of women and up-and-coming leaders, including the CEOs of two social enterprises — Cielo Hammocks in Mexico and Sosai Renewable Energies in Nigeria.
SKILLS
- Executive Leadership
- Marketing Strategy
- Innovation & Growth
RECENT CONTENT
March 29th, 2023
14 ways to engage customers at a pop-up shop or kiosk
Strike up a conversation that builds consumer trust about what your company stands for before you start pitching your product or service.
March 27th, 2023
15 ways to stand out and retain clients' interests during trade shows
Forging successful connections at trade shows requires a solid strategy for attracting and retaining the attention of prospects.
March 15th, 2023
10 key factors to finding a reliable product distributor
Consider what's at stake if you want the best bang for your buck.
March 9th, 2023
10 ways leaders can encourage team collaboration instead of competition
Apply these tips to keep employees motivated without comparing themselves.
March 8th, 2023
11 spring cleaning ideas for business leaders and teams
Consider these best practices to enhance your business focus.
March 3rd, 2023
13 design trends that benefit companies in today's marketplace
Implement these latest innovations to help your company thrive.
March 2nd, 2023
8 strategies to convert social media followers into invested clients
Is your company meeting its bottom line—or consumed by brand network hype?
March 2nd, 2023
Apply these 7 tips to reflect real BIPOC voices in brand marketing
Is your company sending the right message to your diverse target audience? You may need to do a gut check on your communication and storytelling strategies.
March 1st, 2023
12 tips to boost brand awareness and attract social influencers
Business experts discuss their media communication strategies.
March 1st, 2023
13 ways companies can reduce waste and protect the environment
It's easy to help your company do its part to create a more sustainable planet. It doesn't have to break the bank.
February 28th, 2023
10 methods to safeguard intellectual business property
Don't fall prey to social media scammers who are targeting your company's IP identity.
February 17th, 2023
13 bad habits that keep business leaders from succeeding
Get over yourself and trust your team.
February 16th, 2023
9 tips to help small business owners and teams generate more leads
The market is down, it can be extremely difficult for small business owners to elevate sales opportunities with potential clients and customers or form new business partnerships and close deals at a steady pace. They're competing with some of the biggest players in the industry—let alone other startups—and that's no easy feat.
February 16th, 2023
8 interview tips for today's job seekers
Business leaders school job candidates on how to show off their soft skills.
February 15th, 2023
16 things to drive ingenuity among employees when business is slow
Leading business professionals offer tips to engage team members all year round.
January 20th, 2023
13 ways to elevate your company's brand marketing potential and grow
Top business leaders discuss the most effective approaches they've utilized to increase their customer reach.
January 17th, 2023
7 keys to becoming a talent magnet
Strike a balance between setting high expectations and providing support for your team.
January 9th, 2023
14 best practices for the jet-set entrepreneurship life
Apply these travel strategies to get the most out of your business experience on each trip.
December 8th, 2022
6 supply chain strategies to help leaders avoid business disruptions
Implement these tips to stay ahead of the product-service demand cycle and retain happy customers.
December 7th, 2022
13 factors companies should consider when creating a PTO package
Is your team truly benefiting from the current paid-time-off policies in place?
November 22nd, 2022
11 best practices to boost brand influence on social media, each day
Try these tips to nurture current B2B or B2C relationships and attract new ones.
November 22nd, 2022
12 tips to strengthen cross company communication
Implement these methods to distribute newsworthy information, solidify manager-team engagement, and build a culture of trust.
November 22nd, 2022
8 tips to help advertising teams boost mobile traffic conversions
Business experts share their methods to grow your clientele through a more creative, strategic smartphone engagement.
November 21st, 2022
9 ways to prepare your team for a company takeover
Apply these tips to engage employees throughout the entire process.
November 8th, 2022
The smart way to juggle multiple start-up ventures
Implement these 12 tips to keep your business aspirations on track without losing sight of big picture priorities.
November 7th, 2022
13 ways to strengthen your company's market optimization resources
Build a better business blueprint for higher-performance ratings and greater reach.
November 4th, 2022
9 ways to walk away from a bad business relationship
Be ready to end the deal with grace.
November 4th, 2022
14 tips to build brand awareness this holiday season (and beyond)
Implementing these top strategies may help your business stand out during one of the most competitive selling cycles of the year.
October 26th, 2022
14 leading factors about hybrid-remote work business models
If you're thinking about making the transition to a more flexible work environment, the positives outweigh the negatives, according to these panel experts from Fast Company Executive Board.
September 22nd, 2022
16 lessons leaders have learned from a crisis
Your ability to weather a huge storm, in the marketplace, may also increase the growth potential of your business success down the line.
COMPANY INFO
OJO Canada
OJO Canada guides consumers through the home journey by providing a customized home search experience, on-demand access to a network of industry experts, and the support of financial resources. OJO Canada aims to make the home ownership process more accessible to more Canadians.
AREA OF FOCUS
- Real Estate
- FinTech
INDUSTRY
Technology