Karen Starns

Member Since 2022

Karen Starns

Chief Executive Officer

OJO Canada

Austin, Texas Area

Karen Starns is CEO of OJO Canada, recently acquired by Royal Bank of Canada. She was previously Chief Marketing and Communications Officer at OJO. Karen's outstanding track record of building global brands, driving growth, and solving complex business challenges has been shaped by two leadership stints at Amazon, 13 years at Microsoft, and a global leadership role at Pearson. Karen is a graduate of the University of Texas at Austin, a lecturer in the McCombs School of Business Master of Science in Marketing program, and Chair of the Advisory Council for the Master of Science in Marketing program. A brand marketer at heart, Karen is skilled at building brands that people love and can’t live without. At OJO, she is focused on deepening audience understanding and empathy, leading consumer engagement, and establishing OJO as a brand of choice for homeownership - one of life's most complex and consequential decisions. Karen is an active mentor of women and up-and-coming leaders, including the CEOs of two social enterprises — Cielo Hammocks in Mexico and Sosai Renewable Energies in Nigeria.


  • Executive Leadership
  • Marketing Strategy
  • Innovation & Growth


March 29th, 2023

14 ways to engage customers at a pop-up shop or kiosk

Strike up a conversation that builds consumer trust about what your company stands for before you start pitching your product or service.

March 27th, 2023

15 ways to stand out and retain clients' interests during trade shows

Forging successful connections at trade shows requires a solid strategy for attracting and retaining the attention of prospects.

March 15th, 2023

10 key factors to finding a reliable product distributor 

Consider what's at stake if you want the best bang for your buck.

March 9th, 2023

10 ways leaders can encourage team collaboration instead of competition

Apply these tips to keep employees motivated without comparing themselves.


OJO Canada

OJO Canada guides consumers through the home journey by providing a customized home search experience, on-demand access to a network of industry experts, and the support of financial resources. OJO Canada aims to make the home ownership process more accessible to more Canadians.


  • Real Estate
  • FinTech