Do I Qualify?
Kate Parker's avatarPerson

Kate Parker

Chief Operating OfficerTranscend

San Francisco, CA

Member Since August 2022


Product marketing and strategy leader with over a decade of experience driving corporate-wide initiatives — implementing C-level visions and changing consumer behavior. My passions and skills are in creating company-defining marketing programs, driving mission-critical business KPIs, and building and aligning organizations and teams for high impact. I believe in servant leadership and that all companies can be and should be good corporate citizens (always). I am currently the Chief Operating Officer at Transcend—the first-ever Data Privacy Infrastructure company that empowers individuals to reclaim control over their data and helps companies comply with global data privacy laws. Transcend is backed by Accel and Index Ventures. Previously, as the global director for Uber's top business priority, Consumer Safety, I was responsible for integrated marketing and corporate initiatives across 700+ markets while running direct and cross-functional teams. I’ve introduced 25+ global products to market, improved consumer sentiment in billions of user engagements, and increased competitive position through marketing, business partnerships, and innovative bold bets. Before Uber, I spearheaded Google's ‘Made with Code’ Initiative — a $50M corporate venture to inspire more young women to study computer science (addressing the critical issue of tech diversity). I led the program from ideation to product launch and drove marketing, research, program strategy, and business partnerships. And before Made with Code, I was the public affairs leader for, Google’s global $1B foundation, and a business strategy consultant for companies undergoing dramatic industry change. I’m a lifelong, team-oriented competitive athlete, including my days as an NCAA Division I Lacrosse Player and co-captain. On the side, I'm an invested board member and volunteer for social causes, including for one of the largest global AI and STEM nonprofits, Technovation.

Published content

Making a change to your product or service? 12 steps to take first

expert panel

Consider these best practices before your loyal audience is thrown off by the company's latest innovations. If you're thinking about upgrading your legacy product or service that loyal customers have come to recognize and respect, it's okay to make some necessary tweaks to keep up with the times, but it's also more crucial to engage your audience in the conversation about potential changes. This will help you better understand their views from a user's perspective.  To help company leaders maintain their credibility while staying relevant in the marketplace, 12 Fast Company Executive Board members discuss other steps business professionals can take to develop an innovative mindset when it comes to revamping a traditional item or creating a new one altogether.

Is your elevator pitch moving you forward or holding you back?

expert panel

16 tips to showcase your business potential and achievements in minutes. Whether you are new to the business—trying to make a name for yourself—or a seasoned professional who wants to pivot your approach to share a new concept in the industry, networking opportunities may come and go, so they are essential and can be exciting at every point in your career. However, attending these types of events can also be intimidating or cause social anxiety if you are an introvert or extrovert who has not prepared properly to present yourself—and what you have to offer—to others.  The experts at Fast Company Executive Board realize how important it is to make the most of your time at these types of events. If you want to make a good impression this time around, here, they each share one way for business professionals to create the best networking elevator pitch to get your career or a new venture off the ground effectively.

Beating the backlash: when business competitors stomp on innovation 

expert panel

Tune out the industry naysayers and lean into solving your target market's pain points. When you're a brand disruptor who aims to provide innovative solutions in an established "business as usual" marketplace, your company and its leadership are bound to ruffle some feathers. To overcome any negativity, continue to stay above the fray and let the data speak for itself. By proactively educating the underserved market of consumers and staying truthful about your business intentions, you'll mobilize a community of ambassadors in no time, who are willing to support your organization's potential and share their personal testimonials.  As you begin to strengthen your client base, remember to put their needs first. But it's also imperative to build bridges by keeping your competitors even closer. At the end of the day, feedback, whether good or bad, fuels inspiration and innovation. This puts your company in a much better position to address concerns, defend its own progress, and defeat the status quo mentality of other colleagues in the field. Below, 16 Fast Company Executive Board members share tips to maintain your clients' confidence in your new establishment and develop loyal partnerships that will last a lifetime.

Career building: 13 tips to master a new skill in business

expert panel

Carving out the time for self-improvement on the job can pay off big time. Whether you are a newcomer to the industry or a longtime go-to expert in your field, there is always something interesting to discover, so embark on being a consummate learner.  No matter what the subject, you're bound to find plenty of resources, you just have to know where to look. As you elevate your skill set, put it into practice so you can also begin to teach other colleagues. By doing so, you'll not only absorb a technique, you'll be a master.  Below, 13 Fast Company Executive Board members provide their best practices for approaching continued education opportunities—on the job, online, or on-site.

16 lessons leaders have learned from a crisis 

expert panel

Your ability to weather a huge storm, in the marketplace, may also increase the growth potential of your business success down the line. Whether you're a CEO corporate executive addressing a corporate PR nightmare or a small business owner strapped for cash, trying to figure out how you're going to make payroll next month, a business crisis is bound to happen at some point so you have to be ready to face the challenge.  In the long run, taking accountability and keeping a cool head is one of the best ways leaders can avoid knee-jerk reactions and learn to troubleshoot the storm more effectively. Below, 16 expert panelists from Fast Company Executive Board will explain what overcoming industry obstacles have taught them in general and how doing so can help other company leaders improve their business patterns overall.

Company details


Company bio

Transcend is a privacy platform that empowers brands to enhance regulatory stances for the laws of tomorrow and improve customer relationships through respectful and compliant data transparency, consent, and control.



Area of focus

consent management