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Kathleen Lucente's avatarPerson

Kathleen Lucente

CEO and FounderRed Fan Communications

Austin, TX

Member Since September 2022

Skills

Media Relations
Public Relations
Corporate Communications

About

After 25 years in the industry on both the agency and corporate side I now call Austin, Texas home and run my own PR and marketing firm, Red Fan Communications. Red Fan is a strategic partner for dynamic B2B tech and consumer brands and I'm proud to work with a stellar team that creates compelling stories and makes meaningful connections for companies of all sizes. I'm also a member of the Forbes Agency Council and currently serve on the board of Austin Gives and the ABC Kite Festival (the oldest kite festival in the United States -- handmade kite competition). Whether a company has plateaued in visibility or is about to launch, we customize an approach that helps them attract the clients, investors, partners and employees they want so they can position for growth, further funding, an IPO or an acquisition. Every CEO and CMO want to see their dream of growing a successful, well-recognized company come to fruition. But the competition for visibility is fierce and without it the road is tough. Have you ever asked yourself: How do I build a brand that empowers me to scale my company and attract great talent? What infrastructure do I need to have in place to make sure our brand is in the news, online and out in front with the audiences we want to influence? How will I reach the press and analysts in a consistent way with news or even expert commentary? Is there a process for creating content that will scale across our social channels? What is the best way to build the PR effort so investors see our brand before we knock on their door? What would it feel like to have a partner in this next 18 months that understands what it takes to position for an IPO or an acquisition? If so, send me a note at kathleen@redfancommunications.com and visit #AskKathleen via our YouTube channel. Currently reading: What You Do Is Who You Are: How to Create Your Business Culture by Ben Horowitz Currently repeating: "Know your vision, communicate it, constantly kick the tires on it and get others to challenge you so you're constantly growing." Currently relaxing: By spending time with my family telling stories around our fire pit in Austin.

Published content

Learning to lead effectively in the workplace: 16 tips to success

expert panel

Business experts share what it takes to manage a company and its people. Leading an organization to success can be a tremendous amount of pressure, but managing teams and being a positive influence on how they see the institution can be an even trickier balance to strike—whether you are new or seasoned when it comes to guiding direct reports in the workplace. Here, 16 Fast Company Executive Board members each talk about the most important thing they have learned in their current role about how to lead others in an organization or department.

Considering a worktech upgrade to improve daily operations flow?

expert panel

9 best practices for business leaders looking to implement transformational software. Developing a company culture that is focused on bridging the communication gap between your employees who work on-site, remotely, or choose a hybrid solution that is flexible with their lifestyle is a smart move in today's business environment. However, if you're reviewing the latest software that could be a game changer in terms of high-performance levels, don't make any major department or company updates until you've got the right data in hand to make your case.  Gathering some practical feedback about your team members' workflow needs is another good place to start before introducing a new software program that may or may not be a good fit for your establishment. Here, nine experts from Fast Company Executive Board each provide one way for company leaders to design a better workplace experience through the current worktech products and services available on the market.  

The case for those sometimes-tricky customer success stories—and how to get them

article

Documenting customer success experiences is vital to B2B tech companies' marketing and sales strategies. However, companies often face several challenges in this process.

13 ways small businesses can work smarter to build brand loyalty

expert panel

Smaller brands have more leverage than they realize. It's time to tap into it. It may seem like an uphill battle when you are just starting out in business, underfunded and/or understaffed. But the good news is that, as a small business, your company doesn't have to feel pressured to keep up with the big guys in the market. Instead, reflect on the benefits of your company's flexibility to cultivate a more meaningful niche that will meet the needs of consumers who are being overlooked in the industry you intend to serve. Here, experts from Fast Company Executive Board weigh in on the various ways that smaller businesses can still compete against big ones without having a mega-corporate budget.

Is crowdfunding the right choice for your potential biz upstart?

expert panel

Here's what 11 thought leaders suggest aspiring entrepreneurs consider before they go all in on a digital fundraiser. If you are trying to launch a business and are strapped for cash, crowdfunding is a viable option that many successful entrepreneurs have invested their time and hope in to get their new venture off the ground and running. The process of asking for help publicly on social media platforms may sound pretty straightforward, but there is a lot more at risk, including your long-term reputation. Below, 11 experts from Fast Company Executive Board offer one factor that every entrepreneur should consider if they are thinking about starting a crowdfunding campaign to launch their new business.

Embracing the winds of change: The odyssey in change management

article

Five impactful change management strategies, plus best practices for avoiding pitfalls to help you weather the storm.

Company details

Red Fan Communications

Company bio

Red Fan Communications is a strategic, integrated communications partner for dynamic B2B and technology brands. The full-service senior consultancy helps high-growth and established businesses build and sustain their brand reputations. Established in 2008 by marketing and communications industry veteran Kathleen Lucente, the firm delivers communication platforms that map to clients’ business goals, resonate with key audiences, strengthen brand identity and deliver measurable results. Red Fan Communications pushes the boundaries for clients, blending traditional and nontraditional communications strategies and tactics to craft customized campaigns that position brands as market leaders, support sales, engage customers and stakeholders and build brand awareness.

Industry

Marketing & advertising

Area of focus

Public Relations
Marketing
IPO

Company size

11 - 50