Do I Qualify?

Kathleen Lucente

CEO and FounderRed Fan Communications

Austin, TX

Member Since September 2022


Media Relations
Public Relations
Corporate Communications


After 25 years in the industry on both the agency and corporate side I now call Austin, Texas home and run my own PR and marketing firm, Red Fan Communications. Red Fan is a strategic partner for dynamic B2B tech and consumer brands and I'm proud to work with a stellar team that creates compelling stories and makes meaningful connections for companies of all sizes. I'm also a member of the Forbes Agency Council and currently serve on the board of Austin Gives and the ABC Kite Festival (the oldest kite festival in the United States -- handmade kite competition). Whether a company has plateaued in visibility or is about to launch, we customize an approach that helps them attract the clients, investors, partners and employees they want so they can position for growth, further funding, an IPO or an acquisition. Every CEO and CMO want to see their dream of growing a successful, well-recognized company come to fruition. But the competition for visibility is fierce and without it the road is tough. Have you ever asked yourself: How do I build a brand that empowers me to scale my company and attract great talent? What infrastructure do I need to have in place to make sure our brand is in the news, online and out in front with the audiences we want to influence? How will I reach the press and analysts in a consistent way with news or even expert commentary? Is there a process for creating content that will scale across our social channels? What is the best way to build the PR effort so investors see our brand before we knock on their door? What would it feel like to have a partner in this next 18 months that understands what it takes to position for an IPO or an acquisition? If so, send me a note at and visit #AskKathleen via our YouTube channel. Currently reading: What You Do Is Who You Are: How to Create Your Business Culture by Ben Horowitz Currently repeating: "Know your vision, communicate it, constantly kick the tires on it and get others to challenge you so you're constantly growing." Currently relaxing: By spending time with my family telling stories around our fire pit in Austin.

Published content

18 executives discuss their professional drive and determination

expert panel

What inspired your career path? There are a variety of reasons why people choose to go into business or become interested in a specific career industry sector. Some would say that the key to finding your calling is to do what you love or pursue an area where your skills can truly make a difference in the lives of others. Here, 18 business leaders from Fast Company Executive Board weigh in on what inspired them to seek and maintain their current position as a professional in their succeeding organizations.

18 ways to elevate brand messaging during the holidays (and beyond)

expert panel

Implement these tips to quiet the noisy holiday promo rush and bring attention back to your company.  “Keeping up with the Joneses” seems synonymous with the ability to maintain a successful brand among some of your biggest competitors in a tight economy. Pulling out all the stops, especially during the busy season of holiday advertising campaigns, company leaders are striving to compel consumers to pay closer attention to their business' latest products and services. Based on their own experiences, the experts from Fast Company Executive Board realize that if you're trying to build long-term customer loyalty and strengthen positive brand recognition, sometimes it's not about following the latest holiday trends at all. Instead, it's about understanding what your clients and potential customers need right now and how remaining authentic as a brand can better demonstrate a company's ability to deliver satisfying results that urge people to return throughout the year. Here are 18 suggestions they highly recommend other leaders to explore.

16 ways to recover, regroup, and reset business objectives and goals

expert panel

Here's what to do when the best-laid business plans of leadership and teams suddenly go awry.  For many business leaders and their teams, the month of August is an essential time for them to assess how the first half of the year went. Are the current strategies that they have in place really working? It's also a time to set (or reset) their goals and objectives for the upcoming year.  Keeping all that in mind, sometimes plans, unfortunately, fall by the wayside or may require some unexpected tweaking depending on external factors like market conditions, customer needs, or technological innovation. That's why it's important to remain flexible and have an open mind about how to pivot correctly when necessary, considering the current situation of your department or organization. Here, 16 Fast Company Executive Board members offer their solutions to help other business leaders and teams stay focused even when their initial plans begin to get sidetracked or fail altogether.

Like PB & J, marketing and sales are better together


By implementing creative approaches, B2B companies can cultivate stronger alignment between their sales and marketing teams.

20 tips to boost your brand's social media status and bottom line ROI

expert panel

Business thought leaders weigh in on their top online marketing methods. Storytelling in the business world is essential if you want your organization to stand out in the crowd. How can business leaders become more strategic as they plan their content calendars to attract potential clients and partners through the digital marketing space? Using social media to improve a company's brand appeal is often directly linked to building genuine relationships. It's also about presentations and being more intentional about how you connect with others. By doing so, an organization is more likely to create trust and loyalty over time.  Below, 20 Fast Company Executive Board members discuss additional ways to increase brand recognition and financial growth through business engagement on social networks.

Industry leaders discuss 14 factors of globalization in business

expert panel

If your small business is in the process of branching out worldwide, consider the following points as you prepare for your launch. As a business owner or CEO, expanding your company's reach in other countries is more than just building a worldwide network of team members and doing a deep dive into a business market you may be unfamiliar with. On the contrary, it's also about recognizing the standard guidelines that are in place and could enhance or prevent your organization from thriving if you fail to go about your launch in the right way. Below, 14 Fast Company Executive Board members share advice as they weigh in on the impact (and importance) of globalization for small businesses in a growing competitive marketplace. 

Company details

Red Fan Communications

Company bio

Red Fan Communications is a strategic, integrated communications partner for dynamic B2B and technology brands. The full-service senior consultancy helps high-growth and established businesses build and sustain their brand reputations. Established in 2008 by marketing and communications industry veteran Kathleen Lucente, the firm delivers communication platforms that map to clients’ business goals, resonate with key audiences, strengthen brand identity and deliver measurable results. Red Fan Communications pushes the boundaries for clients, blending traditional and nontraditional communications strategies and tactics to craft customized campaigns that position brands as market leaders, support sales, engage customers and stakeholders and build brand awareness.


Marketing & advertising

Area of focus

Public Relations

Company size

11 - 50