Kelley Higney

Member Since 2021

Kelley Higney

Founder & CEO

Bug Bite Thing


I am the founder and CEO of Bug Bite Thing. I grew up in San Diego, California, and worked with my mother, Ellen McAlister, on our family’s international export and distribution business, A.C. Kerman, for 15 years before starting Bug Bite Thing. In 2013, my family relocated to South Florida. I was unprepared for how mosquitoes would impact my family’s quality of life. My daughter suffered from constant mosquito bites. After many failed attempts using creams and trying home remedies, I discovered a little-known tool that uses suction to help remove insect saliva/venom from under the skin. I was amazed to find that the product worked and also offered instant relief. Since creating Bug Bite Thing in 2017, I have been a "mom on a mission." I am passionate about increasing awareness on the thousands of chemicals approved for use in personal care products used on children in the United States. The company gained nationwide recognition in October 2019 when my mother and I appeared on ABC’s hit show, ‘Shark Tank.’ All the Sharks were biting with offers to invest in the business, but it was Lori Greiner’s ‘Golden Ticket’ offer that secured the partnership. Bug Bite Thing is Amazon’s #1 selling product for insect bite relief with more than 30,000 positive reviews. I hope to inspire other mompreneurs to seek innovative and chemical-free solutions to common problems and to start their own businesses. I have also been named ‘Female Entrepreneur of the Year for Consumer Products’ by the Stevie Awards for Women in Business in 2020, Best in Biz Awards 2020 ‘Executive of the Year’ in the Small Business category and I am active within the South Florida business community. I reside in South Florida with my husband, Richard, and our two daughters.


  • Ecommerce
  • Product Launch
  • Product Strategy


June 15th, 2021

Sharing the love: 15 business leaders share great ways to support your team members

It's never been more important for leaders to show their team members their appreciation than in the past several months—and there are many ways to do it.

June 8th, 2021

16 ways to build a strong community around your brand

If you want to build a brand that lasts, start by creating a community of like-minded consumers and advocates of your product or service.

May 27th, 2021

15 essential questions to ask before you seek capital for your business

Seeking capital to fund growth can come with strings attached, so it's important to ask yourself and your investors the right questions.

May 13th, 2021

Analyze the ROI of your marketing efforts with these 11 smart strategies

You can get a handle on whether your marketing campaigns are succeeding or stumbling by combining hard data with human feedback.  


Bug Bite Thing

As Seen on Shark Tank, Bug Bite Thing offers a chemical-free, eco-friendly solution to effectively alleviating stinging, itching and swelling caused by insect bites and stings. The #1 selling product for insect bite relief on Amazon, with over 30,000 positive reviews, the reusable tool solely uses suction to remove insect saliva/venom from underneath the skin, making it safe for children of all ages and adults. Bug Bite Thing gained recognition in 2019 after my mother and I appeared on ABC’s ‘Shark Tank,’ securing a partnership with inventor/entrepreneur Lori Greiner. Since then, Bug Bite Thing has been awarded 2020 Stevie Awards for Women in Business, such as ‘Consumer Product Company of the Year’ and ‘Fastest Growing Company of the Year.’ Other accolades include 2020 Consumer World Awards Gold Winner for ‘Consumer Product of the Year,’ 2020 Best in Biz Awards 'Most Innovative Consumer Product of the Year,' a 2021 BIG Innovation Award Winning Product, and winner of the Mom’s Choice Award and the 2021 National Parenting Product Award. Based in Port St. Lucie, Florida, the brand remains appreciative of its roots and gives back by volunteering at important local nonprofits, including Treasure Coast Food Bank, a member of Feeding America. Bug Bite Thing is available on, and at various U.S. retail locations.


  • Consumer Goods
  • First Aid
  • Retail


Corporate social responsibility