Kelley Higney

May 8th, 2023

Thinking about launching a newsletter? Answer these 20 questions

If you're thinking about creating a content resource to serve clients and customers better, consider the following points before you move forward.

May 2nd, 2023

20 tips to elevate build readership and online subscription base

Business leaders discuss their best practices.

May 1st, 2023

Is now the right time to update your company's brand image? 

Business leaders weigh in on 15 steps to take before introducing your brand to new and growing markets.

April 5th, 2023

15 tips for creating content that will build customer loyalty

With the right content strategy, you can keep customers coming back to your brand time and time again.

April 3rd, 2023

How to write internal communications employees will actually read

If you don't want your team's eyes to glaze over every time they see an email from you in their inbox, then apply these internal communication strategies from leading experts.

March 29th, 2023

14 ways to engage customers at a pop-up shop or kiosk

Strike up a conversation that builds consumer trust about what your company stands for before you start pitching your product or service.

March 15th, 2023

10 key factors to finding a reliable product distributor 

Consider what's at stake if you want the best bang for your buck.

March 3rd, 2023

13 design trends that benefit companies in today's marketplace 

Implement these latest innovations to help your company thrive.

March 2nd, 2023

8 strategies to convert social media followers into invested clients

Is your company meeting its bottom line—or consumed by brand network hype? 

March 1st, 2023

12 tips to boost brand awareness and attract social influencers

Business experts discuss their media communication strategies.

February 28th, 2023

10 methods to safeguard intellectual business property

Don't fall prey to social media scammers who are targeting your company's IP identity.

February 16th, 2023

9 tips to help small business owners and teams generate more leads 

The market is down, it can be extremely difficult for small business owners to elevate sales opportunities with potential clients and customers or form new business partnerships and close deals at a steady pace. They're competing with some of the biggest players in the industry—let alone other startups—and that's no easy feat.

February 16th, 2023

8 interview tips for today's job seekers

Business leaders school job candidates on how to show off their soft skills.

January 20th, 2023

10 steps to recover your company from a cyberattack 

Here's what to do if your business has just been hacked. 

January 9th, 2023

14 best practices for the jet-set entrepreneurship life

Apply these travel strategies to get the most out of your business experience on each trip.

December 8th, 2022

6 supply chain strategies to help leaders avoid business disruptions

Implement these tips to stay ahead of the product-service demand cycle and retain happy customers.

December 7th, 2022

13 factors companies should consider when creating a PTO package 

Is your team truly benefiting from the current paid-time-off policies in place?

December 7th, 2022

8 reasons why shoppable video may boost a company's brand awareness 

Sales and marketing teams are following this rising trend to elevate consumer interest in the products and services they have to offer. 

November 22nd, 2022

11 best practices to boost brand influence on social media, each day

Try these tips to nurture current B2B or B2C relationships and attract new ones.

November 22nd, 2022

12 tips to strengthen cross company communication 

Implement these methods to distribute newsworthy information, solidify manager-team engagement, and build a culture of trust.

November 22nd, 2022

8 tips to help advertising teams boost mobile traffic conversions

Business experts share their methods to grow your clientele through a more creative, strategic smartphone engagement.

November 7th, 2022

13 ways to strengthen your company's market optimization resources 

Build a better business blueprint for higher-performance ratings and greater reach.

November 4th, 2022

14 tips to build brand awareness this holiday season (and beyond)

Implementing these top strategies may help your business stand out during one of the most competitive selling cycles of the year. 

November 3rd, 2022

15 ways to create a purpose-driven brand 

Holding fast and spreading the word about what your company truly believes in may galvanize new partnerships and potential customers. 

November 3rd, 2022

12 ways companies can compete in the talent acquisition market

Utilize these strategies to win over the job candidate you have your hopes on.

October 25th, 2022

11 social media sales funnel strategies for brands to consider

Apply these practical solutions to finding loyal patrons who are willing to support your company—financially—for the long term.

October 21st, 2022

Apply these 14 tips to stay financially fit in the business

Keeping a close eye on your cash flow is essential to running a successful company.

September 22nd, 2022

16 lessons leaders have learned from a crisis 

Your ability to weather a huge storm, in the marketplace, may also increase the growth potential of your business success down the line.

September 19th, 2022

Are your business goals realistic?

Here's how 10 leaders (and teams) are meeting their mark.

September 12th, 2022

11 reasons why some criticism in business is worth listening to

Don't turn your back on the naysayers—there's always room for growth.

September 1st, 2022

Launching a podcast? Try these 14 tips for greater exposure

Brands that want to capitalize on the popularity of podcasts need a solid strategy for reaching and growing an audience.

August 31st, 2022

Here's how smaller brands engage in meaningful philanthropy

Committing to a good cause doesn't need to break the bank.

August 30th, 2022

13 competitive benefits even new businesses can offer

Salary alone isn't enough to attract and retain top talent amid the Great Recession. You need great benefits, too.

August 29th, 2022

6 unique business funding options you may not have considered

Investors aren't the only path to getting the startup capital you need as a brand-new business.

August 15th, 2022

13 ways to keep your business relevant in a tough economy 

If you're worried about consumer loyalty in the current climate, apply these business tips to help your company regain its confidence and continue to grow.

August 11th, 2022

Taming your 'strengths' in business

When a personality trait is jeopardizing the establishment: 11 leaders weigh in on how to strike a balance that keeps your colleagues and company on track.

August 4th, 2022

Here's why behavioral targeting promotions can strengthen business

Seven executives discuss the benefits of converting your advertising strategy to this one.

August 4th, 2022

15 strategies to enhance a company's service

Strive to offer your customers (and employees) the best, even with a lean workforce. 

July 22nd, 2022

8 reasons to build a mobile-friendly business operation

Considering these factors may keep your company relevant in the industry. 

July 22nd, 2022

15 ways to gauge a prospective client's buying behavior

Consumer psychology 101: Apply these engagement strategies to your sales funnel process.

July 13th, 2022

10 key metrics to improve a customer's journey

Don't play guessing games when it comes to building consumer trust and brand loyalty.

July 7th, 2022

14 FACTORS TO CONSIDER BEFORE YOU GIVE UP YOUR DAY JOB

Follow these side-hustle business success strategies prior to stepping out on your own.

June 29th, 2022

Stop being a micromanager with these 15 helpful tips

Transitioning from a micromanager to a true leader can be difficult, but it's essential if you want to build trust with your team.

June 16th, 2022

Thinking about starting a business?

When you're a small business owner tasked with juggling multiple areas of the company, it can seem intimidating at times because you want your business to be a success in the industry. You can reach short- and long-term goals by focusing on your own personal strengths.

June 13th, 2022

10 Strategies To Determine The Right Focus In Business 

Prioritze solutions to improve your customers' journey. 

June 6th, 2022

13 ways business leaders get the most out of customer relations

Implement the following strategies to form better alliances for your products and services.

June 2nd, 2022

13 ways global expansion improves business opportunities

Taking your brand overseas breaks barriers in more ways than one.

May 20th, 2022

Leading executives share 16 tips that nurture corporate finance

Here's how implementing good advice can improve your bottom line in the business world.

May 20th, 2022

16 ideas to lead a healthier homegrown company culture

Taking a creative approach to maintaining personable business relationships is just as important.

May 12th, 2022

Nine growth hack strategies that are good for business

Sustainable outcomes begin with your customer.

April 29th, 2022

10 strategies to help your business thrive in an uncertain economy

Here's how to finesse supply chain demands in a low market.

April 27th, 2022

Here's how to work through collaborative disagreements

Cultivate a culture of unity, understanding, and company success.

April 1st, 2022

11 leadership takeaways on trusting your own business instincts

Here's what ignoring industry feedback can teach you.

March 31st, 2022

Here's how to form the right business alliance

Set your terms and conditions early to achieve a positive partnership and maximize outcomes.

March 25th, 2022

Here's how leaders reduce their anxiety over public speaking 

15 ideas to build your confidence before the next presentation.

March 9th, 2022

How to revitalize brand appeal and business workflow in 2022

Do some spring cleaning by finding new ways to stay relevant and up-to-speed in your industry. 

March 3rd, 2022

Get 'unstuck' with these 15 motivation-boosting strategies

Feeling "stuck" can have a negative impact on multiple areas of your business. Thankfully, there are ways to reignite your creative spark.

February 28th, 2022

16 ways to manage your company's image from the inside out

Here's why cultivating a brand is more than just advertising.

February 25th, 2022

Before engaging in the latest trends, assess your company

9 factors to weigh before investing time and money in viral trends. 

February 3rd, 2022

9 tips that cultivate team (and individual) creativity

If you're going through a rough patch generating new ideas for your next big launch, consider these tried and true methods.

January 26th, 2022

7 effective strategies for managing your brand and culture

Today's leaders must set the tone for a company's branding and culture, and champion values that are important to their employees.

January 25th, 2022

On a tight budget? 9 unconventional ways to generate leads

Bringing in high-quality business leads doesn't have to cost a ton of money.

January 24th, 2022

Here's how to to keep your ad campaigns simple but effective

When it comes to successful ad campaigns, simplicity is often the most effective approach.

January 24th, 2022

7 clear signs you should walk away from a project

Knowing when to stop a project that isn't going anywhere is an important skill every leader should develop.

January 13th, 2022

Here's how leaders can avoid social media missteps

A poorly-crafted social media post can quickly spiral out of control, so it's important for leaders to have a strategy for moving forward.

January 10th, 2022

14 ways to gauge customer satisfaction

If you want to grow a successful business and be sure that your clients are satisfied, it's important to track their digital footprint and exposure to your brand—every step of the way. By doing so, you'll be able to quickly address any questions, concerns, or deal-breakers that may come up immediately. This will help in reassuring them that they've made the right decision engaging with your company's products and services. 

January 7th, 2022

If an employee needs a new role, here's how to find the right fit

If a team member exhibits low performance but high potential, it may be time to pivot them toward a different position.

January 6th, 2022

11 clear signs it's time to walk away from a new offering

Sometimes, it's not worth it to continue pouring resources into a product or service that's not gaining market traction.

December 21st, 2021

15 mental health tips to help leaders cope under pressure

Being a leader can be mentally and emotionally taxing, so it's important to prioritize wellness and self-care as a manager.

December 20th, 2021

Want to reduce costs? Explore 15 overlooked business areas 

While most business owners turn to areas like marketing and IT to cut their budget, there are plenty of other places to find and eliminate "wasteful" spending.

December 20th, 2021

12 mobile marketing trends experts are eyeing for 2022

In the mobile-first world, marketers need to consider how their message will be received on smartphones and tablets.

December 6th, 2021

13 important (but often overlooked) ways businesses can support nonprofits

There’s more to supporting the missions of nonprofits than just writing checks.

December 3rd, 2021

15 smart strategies for setting clear employee expectations

Clear expectations are essential for managers to get the results they want while empowering employees to do their best work.

December 2nd, 2021

14 strategies to get your content in front of the right audience

The best content in the world won't have a positive impact on your audience—or your bottom line—if nobody sees it.

November 12th, 2021

16 strategies to help entrepreneurs shorten the workweek

The leaders of even the leanest startup teams can usually find ways to cut down their work hours and find a better balance for long-term success.

November 3rd, 2021

15 ways e-commerce businesses can thrive in the ‘off-season’

The holiday season may bring an influx of sales to your e-commerce business, but the right strategies can keep your customers coming back even in the off-season.

October 20th, 2021

16 proactive ways to retain your workforce during 'The Great Resignation'

Your business isn’t wholly powerless to stop the impact of “The Big Quit.”

October 6th, 2021

16 successful entrepreneurs share advice they wish they'd been given when starting their companies

No entrepreneur starts their business journey knowing everything, so it helps to have some hints from those who have walked the path before them.

September 29th, 2021

14 effective ways to use livestreaming to build a community around your brand

The growing popularity of livestreamed video content can give businesses a great new way to connect with customers.

September 21st, 2021

15 simple, practical tips for learning valuable new business skills

Smart professionals know there's always an opportunity to learn more and hone new skills in the business world.

September 15th, 2021

16 actions to avoid when meeting with an underperforming team member

A conversation with an underperforming employee is a delicate situation that must be handled with care.

September 10th, 2021

Want a better work-life balance? 15 tips for trimming time off the workweek

If you want to ensure you and your team have a healthy work-life balance, try these strategies for shortening the amount of time you’re devoting to your desk.

September 3rd, 2021

Ambitious goals for your company? 14 secrets to building the workflows to reach them

To accomplish a challenging goal, you've got to have the right game plan for your team.

September 2nd, 2021

11 leaders share techniques to prioritize projects and make progress on goals

Don't let multiple projects or big goals overwhelm you; instead, learn to prioritize and keep moving forward.

August 27th, 2021

Want a following of loyal fans? 15 ways to build an engaging customer community

Building a successful brand is all about creating and engaging a community around your business.

August 26th, 2021

8 ways to effectively measure your customer experience

You can't improve what you don't measure, so make sure you're keeping an eye on your customer experience metrics.

August 4th, 2021

13 leaders share the biggest mistakes they've made (and learned from)

Every professional story includes some mistakes and missteps—including the stories of successful entrepreneurs and business leaders.

July 28th, 2021

Struggling with impostor syndrome? 16 effective ways to combat it

Feeling like you don’t belong in the position you’ve achieved in your professional life can have a negative impact on your mental and emotional well-being, but there are ways to boost your confidence in your intrinsic abilities and qualifications.

July 22nd, 2021

16 ways businesses can "humanize" their brands (no matter what they sell)

Today’s consumers want to engage with the human beings behind a brand, not faceless corporations.

July 19th, 2021

14 factors of consumer psychology every business leader should understand

A basic understanding of consumer psychology can help you drive trust, connections, and ultimately, sales.

July 6th, 2021

12 metrics to measure the effectiveness of your company's customer relations

To achieve lasting success, company owners and leaders must learn how to establish long-term relationships with customers.

June 15th, 2021

Sharing the love: 15 business leaders share great ways to support your team members

It's never been more important for leaders to show their team members their appreciation than in the past several months—and there are many ways to do it.

June 8th, 2021

16 ways to build a strong community around your brand

If you want to build a brand that lasts, start by creating a community of like-minded consumers and advocates of your product or service.

May 27th, 2021

15 essential questions to ask before you seek capital for your business

Seeking capital to fund growth can come with strings attached, so it's important to ask yourself and your investors the right questions.

May 13th, 2021

Analyze the ROI of your marketing efforts with these 11 smart strategies

You can get a handle on whether your marketing campaigns are succeeding or stumbling by combining hard data with human feedback.  

May 4th, 2021

15 leaders share secrets to creating an authentic brand that inspires connections

Success in the modern business world depends on developing an authentic, genuine brand that makes customers feel understood and appreciated.

April 29th, 2021

Ensure a proactive mindset for you and your business with these 15 strategies

Anticipating challenges rather than just reacting to them puts you a step ahead in overcoming them.

April 13th, 2021

Business growing fast? 10 mistakes to watch for when scaling

Growth is a primary goal for almost every business, but if you don't have the right strategy for scaling up, it may hurt your business in the long run.