Member Since February 2022
Skills
About
Executive Vice President and Chief Marketing Officer of Akamai. Leads global marketing efforts including brand, purpose, corporate communications, product marketing, field and digital marketing, as well as the company’s customer enablement programs. Passionate about building and leading high-performing, purpose-driven teams. Driven by innovation and speed to market. Proven ability to work with senior management to envision, develop and implement corporate strategy and integrated initiatives that accelerate revenue growth. Serves on the Board of Directors of the Akamai Foundation, which is dedicated to supporting programs to attract more diversity to the technology industry, providing disaster relief and humanitarian aid globally, enabling volunteerism to the local communities, and promoting environmental sustainability through investments in alternative energy. 2021 CMO Award Winner | Chief Founding Member | Forbes Council | Fast Company Executive Board
Kim Salem-Jackson
Published content
expert panel
Start with internal pilot projects and develop robust measurement systems to get the most out of AI while mitigating risks. Many companies are using AI to increase efficiency and reduce costs. However, because this technology is still evolving, it can create disruptions in your organization's culture and workflow if not used effectively. Below, members of Fast Company Executive Board share their tips for using AI to increase growth while managing the potential risks involved. With a well-planned approach that focuses on organizational goals and measurements for success, your company can leverage AI sustainably to support your team.
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Here's how to harness the power of talent and technology to fuel the next generation of growth.
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Consider these best practices before your loyal audience is thrown off by the company's latest innovations. If you're thinking about upgrading your legacy product or service that loyal customers have come to recognize and respect, it's okay to make some necessary tweaks to keep up with the times, but it's also more crucial to engage your audience in the conversation about potential changes. This will help you better understand their views from a user's perspective. To help company leaders maintain their credibility while staying relevant in the marketplace, 12 Fast Company Executive Board members discuss other steps business professionals can take to develop an innovative mindset when it comes to revamping a traditional item or creating a new one altogether.
expert panel
Now is the time to: reflect and pivot boldly toward your continued career growth and success. It's natural to be anxious or overwhelmed about a recent setback that you or your company may be experiencing in today's fluctuating economy. However, once you assess where things went wrong, you must dust yourself off, and make any necessary improvements (from lessons learned) that will help you stay on track, and set you up to be ready for the brighter days ahead. At some point in their career, everyone faces some type of hardship—whether it's overcoming a job loss or not making the deal stick with a highly regarded potential client. In times like these, it's even more important to stay connected with trusted mentors and colleagues as you reflect on ways to improve your brand (personal and professional). We asked 20 Fast Company Executive Board members to each share their tips to encourage business professionals not to panic or give up on their short- and long-term goals no matter what marketplace analysts are reporting.
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May 4, 2023
There is no silver bullet to success or leadership, but here are 10 principles I’ve lived by and want to share with others navigating their career journey.
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Inspiring employees to address current business challenges—transparently and collaboratively—enables the opportunity to find innovative solutions for business growth. Tapping into the ideas of the people you work with each day is an effective way to foster the spirit of intrapreneurship on the job. It can move the company closer to its mission to spark innovation that has a positive influence, in-house and externally, in the marketplace. An employee's concept may seem risky or unconventional, at first, but as a leader, being willing to facilitate a safe space for staff critical thinking and creative experimentation will help the business and its team stay fresh, collectively, moving forward with better outcomes for the organization and attainable solutions for its current and potential clients and customers. Below, 14 experts from Fast Company Executive Board are sharing their best practices to inspire innovation and intellectual freedom that will excite your team.
Company details
Akamai
Company bio
Every day, billions of people around the world connect with their favorite brands to shop online, play the latest video games, log into mobile banking apps, learn remotely, share videos with friends, and so much more. They may not know it, but Akamai is there, powering and protecting life online. Over 20 years ago, we set out to solve the toughest challenge of the early internet: the worldwide wait. And we’ve been solving the internet’s toughest challenges ever since. That’s why the most innovative companies worldwide trust Akamai to secure and deliver their digital experiences — making lives better for billions of people, billions of times a day. With the world’s largest and most trusted edge platform, we keep apps, code, and experiences closer to users — and threats farther away. What does that mean for our customers? Whatever digital experience they can dream up, Akamai is ready to bring it to life online. Let’s connect: Instagram: https://instagram.com/akamaicareers Facebook: https://www.facebook.com/akamaicareers LinkedIn: https://www.linkedin.com/company/akamai-technologies Twitter: https://twitter.com/Akamai YouTube: https://www.youtube.com/playlist?list=PLYo5nh8xQFpnnPl17sQRURR9ugKL-KMRO Blog: https://www.akamai.com/blog