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Kim Sample

PresidentPR Council

New York, NY

Member Since October 2024

Skills

Corporate Communications
Social Media Marketing
Reputation Management

About

Kim’s role is to help the PR Council’s 140 member agencies grow talent, revenue and profits and elevate the PR profession overall. Prior to joining the PRC in August 2018, Kim was the founder/CEO of Emanate, a $35 million, 100+ person international marketing communications agency. During her tenure Emanate was named PR WEEK Agency of the Year and CRAIN’S Best Places to Work in NYC, and the team’s work for clients was recognized with numerous industry awards. Kim also worked at Ketchum, Marina Maher Communications and Golin earlier in her career, and has served Fortune 500 clients across a range of industries, including financial services, travel and hospitality, CPG and consumer electronics.

Published content

20 tips to boost employee wellness and lower absentee rates 

expert panel

If staff members are unhappy and burnout, lean into these expert strategies to increase their morale and strengthen team relations.  Employee workplace winter blues are more common than not—especially after the holiday season ends and spring seems so far off. But if employee disengagement continues to linger, or workflow patterns are lagging, there may be more going on than meets the eye that a leader must address. Employee wellness should actually begin from the top down, with leadership teams demonstrating their commitment to improving the entire organization's culture. To encourage a positive mindset and regain trust, 20 Fast Company Executive Board members each share a strategy to promote employee wellness and reduce absenteeism on the job.

20 things business owners put too much weight on (and what to focus on instead)

expert panel

Keep your business priorities straight by focusing on the most impactful areas. Running a business is a game of competing priorities, both day-to-day and long-term. With so many areas to tend to, business owners can easily favor certain tasks over others—including those that aren't necessarily the most impactful. To help, the members of Fast Company Executive Board discuss the things business owners tend to put too much weight on and why overprioritizing these areas can limit growth. They also share their insights on what business owners should focus on instead to achieve lasting success.

Company details

PR Council

Company bio

The PR Council is the only U.S.-based association dedicated to agencies with public relations offerings. Our Members include 150+ of the country’s premier global, mid-size, regional and specialty firms across every discipline and practice area. While many provide fully integrated marketing services to clients, all lean in on the value of earned media – it is at the core of what our agencies do. The PR Council is dedicated to strengthening the recognition and role of public relations firms in corporate strategy, business performance and social education; to serve as an authoritative source of information and expert comment and to help set standards for the industry. The PRC provides its members guidelines that include the Code of Ethics and Principles, which specifically addresses transparency and disclosure.

Industry

Marketing & advertising

Area of focus

Public Relations
Data and Research
Networking

Company size

2 - 10