About
I'm the Chief Commercial Officer at Cognivia, with over 27 years of leadership experience in healthcare, business development, and clinical operations. I was pivotal in the growth and expansion of multiple companies, including HCA and Boston Heart. I am passionate about service and transformative leadership in the healthcare and biotech industries.
Krinx Kong
Published content
article
Behavioral variability is quietly sabotaging clinical trials—but it doesn't have to. Here's how predictive behavioral modeling can improve trial design, reduce dropout, and deliver more inclusive, human-centric outcomes in drug development.
expert panel
Some executives are energized while others are cautious, but all agree that adapting to rapid innovation is essential to thriving in today's marketplace. The world is moving faster than ever, and technological innovation is at the center of it all. From generative AI to data-driven automation, change is happening at lightning speed—and business leaders are faced with a choice: embrace it, resist it, or try to strike a balance. Below, 18 Fast Company Executive Board members share how they really feel about the current pace of tech change, and what it means for their industries, their teams, and their leadership mindset.
expert panel
Business leaders across industries are leveraging AI to boost efficiency, improve decision-making, and provide deeper value to their clients. AI is rapidly changing how businesses operate, and the companies seeing the most value are the ones using it strategically. From streamlining internal processes to improving decision-making, AI has the potential to boost efficiency and your bottom line. But realizing those benefits takes more than plugging in a new tool; it requires clear goals, quality data, and strong human judgment. If you're seeking inspiration on business use cases for AI, the members of the Fast Company Executive Board share specific ways this technology has improved their operations.
Company details
Cognivia
Company bio
Cognivia empowers clinical trial sponsors with predictive, actionable insights that improve decision-making, reduce uncertainty, and drive better research outcomes. These insights, powered by predictive behavioral models, patient psychology, machine learning, and data modeling, lead to improved research outcomes, enhanced patient engagement, and reduced costs.