Member Since June 2022
Experienced Marketing Executive with a demonstrated history of working in the telecommunications and digital industries. Skilled in Demand and Lead generation, Integrated Marketing, E-commerce, Go-to-market Strategy, Strategic Partnerships, Global Event Strategy and Management. Builds and leads global teams focused on delivering results using a metrics-based mentality. Strong business development professional with a Bachelor of Arts (B.A.) focused in Public Relations from San Jose State University.
A multifaceted approach that blends technology with comprehensive employee and customer education can be a powerful deterrent to cybercriminals.
Here's what you might be missing when it comes to attracting and retaining new audiences. In the business world, content is king. This is especially true when you're trying to capture a long-term, loyal audience of potential clients and customers who can help your company grow. But it's not just about promoting your brand of products and services. Being too salesy too soon is often a turn-off for most potential customers. If you take the time to get to know them and their company on a deeper level, you'll have a better opportunity to turn your business into one that is worthy of their long-term trust and loyalty. To better equip content teams in the coming year, 16 experts from Fast Company Executive Board each share one detail to help them understand how to create relevant content that speaks to their potential and current customers—whether it be through the company website, social media channels, video blogs, or email newsletters.
Amid all the changes, marketers should still adhere to these seven constants.
16 tips to showcase your business potential and achievements in minutes. Whether you are new to the business—trying to make a name for yourself—or a seasoned professional who wants to pivot your approach to share a new concept in the industry, networking opportunities may come and go, so they are essential and can be exciting at every point in your career. However, attending these types of events can also be intimidating or cause social anxiety if you are an introvert or extrovert who has not prepared properly to present yourself—and what you have to offer—to others. The experts at Fast Company Executive Board realize how important it is to make the most of your time at these types of events. If you want to make a good impression this time around, here, they each share one way for business professionals to create the best networking elevator pitch to get your career or a new venture off the ground effectively.
Oct 20, 2023
If you are just starting to think about your marking strategy, you're already behind—but it's not too late. The holiday season can be extremely competitive when it comes to attracting the attention of hesitant consumers. This is an ever-increasing dilemma in today's uncertain economy. In order to stand out, the company leaders must analyze the market trends carefully in order to provide the right solutions to potential and current customers. They also need to be flexible enough to change direction if a campaign isn't landing well. Here, 16 experts from Fast Company Executive Board each share their tips to finalize and implement marketing and sales strategies for the upcoming holiday season that will help companies stay ahead in the marketplace.
20 tips to overcome life's challenges and move ahead. No matter what type of career path you choose to follow in life, it's essential to develop tough skin and a positive, healthy mindset about your talents, goals, and purpose. Whether it's a new job opportunity, a promotion, or a business deal you're looking to close, it's normal to face plenty of rejections and hearing a lot of "nos" before you get to the yeses. Talking through your frustrations with a trusted mentor or reading about inspirational success stories and how others have been able to overcome difficult setbacks in business and life, will remind you that failure can also be a pathway to success. Here, 20 Fast Company Executive Board members each offer one tip for aspiring career professionals who need a little motivation to keep going despite rejections.
Telesign provides Continuous Trust™ to leading global enterprises by connecting, protecting, and defending their digital identities. Telesign verifies over five billion unique phone numbers a month, representing half of the world’s mobile users, and provides critical insight into the remaining billions. The company’s powerful AI and extensive data science deliver identity with a unique combination of speed, accuracy, and global reach. Telesign solutions prevent fraud, secure communications, and enable the digital economy by allowing companies and customers to engage with confidence.