Member Since June 2022
Skills
About
Experienced Marketing Executive with a demonstrated history of working in the telecommunications and digital industries. Skilled in Demand and Lead generation, Integrated Marketing, E-commerce, Go-to-market Strategy, Strategic Partnerships, Global Event Strategy and Management. Builds and leads global teams focused on delivering results using a metrics-based mentality. Strong business development professional with a Bachelor of Arts (B.A.) focused in Public Relations from San Jose State University.
![Kristi Melani's avatar](/profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2F1d954c38-1692-44d6-b5d1-1b37bfe4ef87.png&w=128&q=75)
Kristi Melani
Published content
![AI and Trust: Bridging the Gap Between Innovation and Digital Security](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.com%2Fimage%2Fupload%2Ff_auto%2Cq_auto%2Cc_fit%2Fwp-cms-2%2F2024%2F07%2FaI_and_trust__bridging_the_gap_between_innovation_and_digital_security.jpg&w=3840&q=75)
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As artificial intelligence reshapes all facets of business, brands that want to stay competitive must embrace the technology. It’s AI or goodbye.
![17 ideas to enhance your company's physical and virtual workspace](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.com%2Fimage%2Fupload%2Ff_auto%2Cq_auto%2Cc_fit%2Fwp-cms-2%2F2024%2F05%2F17_ideas_to_enhance_your_companys_physical_and_virtual_workspace.jpg&w=3840&q=75)
expert panel
Putting these solutions into practice can increase employee productivity, collaboration, and communication. One of the best benefits of hybrid-remote work opportunities is the flexibility given to change your workspace environment as needed. But whether employees are required to be at the office headquarters three days a week or are working remotely every day, the management team needs to keep team morale up and communication flowing to help the company succeed. Below, 17 experts from Fast Company Executive Board each provide one creative way company leaders can redesign their physical or virtual workspace to increase team productivity and motivation.
![10 steps to completing a cost-effective, sustainable design project](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.com%2Fimage%2Fupload%2Ff_auto%2Cq_auto%2Cc_fit%2Fwp-cms-2%2F2024%2F05%2Ffceb-ep-1920x1080-10_steps_to_completing_a_cost-effective_sustainable_design_project.jpg&w=3840&q=75)
expert panel
Think outside the box to save your team time and money, so they won't have to reinvent the wheel. It's always an exciting time when upper management green-lights a team to work on a new design project that, once completed, will have a positive impact on the company's staff and clients, and improve the organization's potential for sustainable growth over time. But when it comes to resources, whether your funds are unlimited or you can't afford to overspend, there are smarter ways to consider how to complete the project without breaking the bank. Here, 10 experts from Fast Company Executive Board each share one tip to help design leaders and their teams repurpose existing structures or materials to reduce waste and promote a circular economy.
![19 ways to enhance your personal and professional brand](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2024%2F03%2F19_ways_to_enhance_your_personal_and_professional_brand--scaled.jpg&w=3840&q=75)
expert panel
When it comes to brand marketing, elevating your authentic story as an individual is just as important as company branding. For the past decade or longer, the term "brand marketing" has taken on a life of its own. People now realize that it's not just about a material product or service; "brand marketing" is also tied directly to the individual who is trying to launch or further themselves in the marketplace overall, and not just with any particular company affiliation. In an unstable economy with massive layoffs, it's all about the person and the next steps they want to take in life—especially as it relates to their personal passion, mission, and goals. Here, 19 Fast Company Executive Board members each share their advice with individuals who aspire to elevate their personal and professional branding to become a powerful thought leader who creates and delivers highly impactful, memorable presentations through the stories they share with others—during the workday or after hours.
![3 ways marketers can use AI responsibly without losing customer trust](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2024%2F02%2F3_ways_marketers_can_use_AI_responsibly_without_losing_customer_trust-scaled.jpg&w=3840&q=75)
article
Generative artificial intelligence (GenAI) is perhaps the most transformational technology of our time. But already it seems to be losing public trust.
![16 ways to create engaging advertising and attract new customers](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2024%2F02%2Ffceb-ep-1920x1080-16_ways_to_create_engaging_advertising_and_attract_new_customers-scaled.jpg&w=3840&q=75)
expert panel
Here's how to grow your audience with effective advertising. In today's tight economy, consumers and business owners alike are taking a closer look at their spending habits and evaluating which purchases make the most sense to invest in right now as they continue to hope for brighter days ahead. Here, 16 Fast Company Executive Board members each share one idea to help company leaders and their teams create more engaging advertising and think outside the box so that more potential customers will be interested in spending their hard-earned money on their products or services.
Company details
Telesign
Company bio
Telesign provides Continuous Trust™ to leading global enterprises by connecting, protecting, and defending their digital identities. Telesign verifies over five billion unique phone numbers a month, representing half of the world’s mobile users, and provides critical insight into the remaining billions. The company’s powerful AI and extensive data science deliver identity with a unique combination of speed, accuracy, and global reach. Telesign solutions prevent fraud, secure communications, and enable the digital economy by allowing companies and customers to engage with confidence.