Member Since June 2022
Skills
About
Experienced Marketing Executive with a demonstrated history of working in the telecommunications and digital industries. Skilled in Demand and Lead generation, Integrated Marketing, E-commerce, Go-to-market Strategy, Strategic Partnerships, Global Event Strategy and Management. Builds and leads global teams focused on delivering results using a metrics-based mentality. Strong business development professional with a Bachelor of Arts (B.A.) focused in Public Relations from San Jose State University.
Kristi Melani
Published content

article
Sep 19, 2023
The face of fraud is rapidly changing—with the focus shifting from the elderly to a much younger demographic.

expert panel
What inspired your career path? There are a variety of reasons why people choose to go into business or become interested in a specific career industry sector. Some would say that the key to finding your calling is to do what you love or pursue an area where your skills can truly make a difference in the lives of others. Here, 18 business leaders from Fast Company Executive Board weigh in on what inspired them to seek and maintain their current position as a professional in their succeeding organizations.

expert panel
Implement these tips to quiet the noisy holiday promo rush and bring attention back to your company. “Keeping up with the Joneses” seems synonymous with the ability to maintain a successful brand among some of your biggest competitors in a tight economy. Pulling out all the stops, especially during the busy season of holiday advertising campaigns, company leaders are striving to compel consumers to pay closer attention to their business' latest products and services. Based on their own experiences, the experts from Fast Company Executive Board realize that if you're trying to build long-term customer loyalty and strengthen positive brand recognition, sometimes it's not about following the latest holiday trends at all. Instead, it's about understanding what your clients and potential customers need right now and how remaining authentic as a brand can better demonstrate a company's ability to deliver satisfying results that urge people to return throughout the year. Here are 18 suggestions they highly recommend other leaders to explore.

article
Improving engagement, increasing followership, encouraging evangelists, and gaining a larger share of voice all show you’ve created a story that sticks with customers.

expert panel
Here's what to do when the best-laid business plans of leadership and teams suddenly go awry. For many business leaders and their teams, the month of August is an essential time for them to assess how the first half of the year went. Are the current strategies that they have in place really working? It's also a time to set (or reset) their goals and objectives for the upcoming year. Keeping all that in mind, sometimes plans, unfortunately, fall by the wayside or may require some unexpected tweaking depending on external factors like market conditions, customer needs, or technological innovation. That's why it's important to remain flexible and have an open mind about how to pivot correctly when necessary, considering the current situation of your department or organization. Here, 16 Fast Company Executive Board members offer their solutions to help other business leaders and teams stay focused even when their initial plans begin to get sidetracked or fail altogether.

expert panel
Are you there yet? If not, how do you plan to get there? In the business world (and in personal life), success often means different things to different people. For some, it may mean being able to consistently reach your short- or long-term goals for the future you have in mind. For others, it's all about being content and happy in the moment—no matter what life throws at you. In some cases, maintaining a solid work-life balance first and foremost is what truly matters, or being able to sleep peacefully at night knowing that their financial house is in order. Below, 11 Fast Company Executive Board members describe what success looks like for them and advise how you can achieve your own successful life.
Company details
Telesign
Company bio
Telesign provides Continuous Trust™ to leading global enterprises by connecting, protecting, and defending their digital identities. Telesign verifies over five billion unique phone numbers a month, representing half of the world’s mobile users, and provides critical insight into the remaining billions. The company’s powerful AI and extensive data science deliver identity with a unique combination of speed, accuracy, and global reach. Telesign solutions prevent fraud, secure communications, and enable the digital economy by allowing companies and customers to engage with confidence.