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Kristin Marquet

Founder + Creative DirectorMarquet Media, LLC

New York, NY

Member Since January 2022

Skills

Digital Marketing
Public Relations
Brand Design and Strategy

About

Kristin Marquet is an experienced publicist and business owner with a track record of over 14 years. As the creative director of Marquet Media, LLC, she takes charge of the company's day-to-day operations while spearheading client campaigns. Throughout her successful career, Kristin has forged valuable partnerships with renowned brands and notable entrepreneurs. Some of her esteemed collaborators include Amy Feind Reeves, a well-known author and entrepreneur; Michelle Lewis, a celebrity entrepreneur and podcaster; Angela Ficken, a psychotherapist and entrepreneur, among others. Together with her clients, Kristin has garnered media coverage in prestigious outlets such as Inc.com, Forbes.com, Fortune.com, Wall Street Journal, and Entrepreneur.com. Kristin's educational background comprises rigorous data science, business, and public relations studies. She has pursued academic excellence at institutions like Boston University, New York University, and Massachusetts Institute of Technology. Currently, she is furthering her education by pursuing another master's degree from Northwestern University. Additionally, Kristin co-hosts the podcast "No Apologies: Uncensored Insights with Nic & Kris" alongside Nicole Paap. She is a member of the Young Entrepreneur Council and the Fast Company Executive Board.

Published content

18 executives discuss their professional drive and determination

expert panel

What inspired your career path? There are a variety of reasons why people choose to go into business or become interested in a specific career industry sector. Some would say that the key to finding your calling is to do what you love or pursue an area where your skills can truly make a difference in the lives of others. Here, 18 business leaders from Fast Company Executive Board weigh in on what inspired them to seek and maintain their current position as a professional in their succeeding organizations.

18 ways to elevate brand messaging during the holidays (and beyond)

expert panel

Implement these tips to quiet the noisy holiday promo rush and bring attention back to your company.  “Keeping up with the Joneses” seems synonymous with the ability to maintain a successful brand among some of your biggest competitors in a tight economy. Pulling out all the stops, especially during the busy season of holiday advertising campaigns, company leaders are striving to compel consumers to pay closer attention to their business' latest products and services. Based on their own experiences, the experts from Fast Company Executive Board realize that if you're trying to build long-term customer loyalty and strengthen positive brand recognition, sometimes it's not about following the latest holiday trends at all. Instead, it's about understanding what your clients and potential customers need right now and how remaining authentic as a brand can better demonstrate a company's ability to deliver satisfying results that urge people to return throughout the year. Here are 18 suggestions they highly recommend other leaders to explore.

Will a pop-up shop or kiosk location help boost business?

expert panel

10 reasons to consider this sales and marketing tactic—especially if you are in the early stages of your organization. If you are trying to raise brand awareness by educating consumers and potential customers about the types of products and services you are offering, then it might not be a bad idea to launch a pop-up shop or kiosk location to attract more interest and reach people where they're at. When you are just starting out in business, this type of solution is convenient and affordable because there is no long-term lease commitment. It also enables companies to create a sense of urgency because its location lacks permanency. Experts from Fast Company Executive Board know all about this alternative way of doing business. Here, they discuss how this method of selling can be successful and increase the bottom line of your digital or brick-and-mortar establishment.

12 ways marketers are losing ROI in their advertising campaigns

expert panel

The following "strategic" patterns may push your company further away from its bottom-line business goals. If your brand's latest promotional strategy is entirely based on a trend that doesn't align with your company's core values and authenticity, then you should probably rethink your plans. You don't need to necessarily keep up with what the competition is doing.  Instead, turn your attention back to what your unique customers' biggest pain points are right now. These often change, so you need to be able to adapt to the specific needs of the people you want to serve. It also means taking your time to do the proper research and letting the data drive your decision-making process so you reach your desired results in the long run.  Many company marketers often struggle because they're wasting their company's time and money on the areas of advertising that don't resonate with their consumers at all. Here, 12 industry leaders from Fast Company Executive Board describe the nature of some of those pitfalls and why they should be avoided if you want to build a brand that is organically successful.

Is your business website a standout? If not, how can you create one?

expert panel

Consider these 13 design steps recommended by leading industry experts. When you're in the process of developing (or revamping) a company website, you can't be afraid to take risks, break the norm, and add a little more personalization to your brand image—especially if it means reaching out to an untapped market for conversion. But once you've suddenly captured the attention of potential customers and clients, how do you build on that momentum and keep it going? The next step is to offer them substantial information that is engaging and interesting to drive home a clear message of intent. Below, 13 Fast Company Executive Board members each provide one tip for designing a website that will get noticed in today's competitive marketplace.

Have you found your true calling in life yet? 

expert panel

Here are 15 strategies to get you on the right path if you are still searching for personal and career fulfillment. When you're just starting out in a career of any sort, it's not unusual to—at times—feel worried or uncertain about your current path. How do you know if you are making the right decision about where you're committing your valuable time and energy in the workforce? Are you genuinely happy—at least for right now?  Being honest with yourself (and others) about your end goals is something to be proud of, and it's also a step in the right direction. Sometimes it's beneficial to experiment with different opportunities—even ones that turn out to be the wrong fit. To offer some further guidance, 15 Fast Company Executive Board members share additional ideas to find clarity as you begin to figure out where you want to see yourself five, ten, or even 20 years from now. In the meantime, proactively devote your best self to whatever it is you are currently doing now, while you're searching. You never know what your diligence in the task at hand may lead to down the road. It's all part of the journey.

Company details

Marquet Media, LLC

Company bio

Marquet Media, LLC is an award-winning PR and digital marketing firm working with founders and companies in various industries. A sub-brand of Marquet Media, FemFounder.co is an emerging digital media company designed to provide female founders and business owners with all of the tools and resources they need to run successful ventures.

Industry

Marketing & advertising