Skills
About
Kurt Donnell has served as President and CEO of Freestar, an advertising technology partner for digital media publishers, since 2019. During his tenure, Freestar has grown from a 25-person U.S.-based team to a team of nearly 200 in 15 countries, has increased revenue by more than 500%, and was named the fastest growing private company in the U.S. in the Inc. 5000 rankings. Prior to Freestar, Kurt was EVP, Corporate Development and General Counsel for YogaWorks where he saw the company through its IPO. Before YogaWorks, Kurt led the business development, corporate development, audience development and legal teams for She Media, a women-focused digital media company. He began his career as a corporate attorney practicing at Am Law 100 law firms Jones Day and Ballard Spahr.
Kurt Donnell
Published content
article
Adopting AI isn’t a PR exercise, and it isn’t a case of "the more the better."
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If companies want to reap the benefits of AI technology, they need to treat it as an integral ingredient to their success, not a pretty add-on.
expert panel
Your brand's reputation doesn't have to waver just because the market does. In an unpredictable market, your brand’s reputation can feel simultaneously more fragile and more important than ever. A single misstep, a poorly handled crisis, or a lack of clear communication can erode trust faster than it’s built. To help you avoid a PR crisis, 20 Fast Company Executive Board members share their best practices for managing brand reputation. Follow their advice to strengthen and protect your brand, no matter the external circumstances.
Company details
Freestar
Company bio
Freestar helps publishers increase revenue, decrease costs, and eliminate the complexity and stress of programmatic advertising. With the most comprehensive monetization platform and the best customer service in the industry, Freestar tailors scalable and transparent solutions to meet the unique needs of the world’s leading publishers. With a global team of more than 190 experts across 15+ countries and over 1,000 years of combined industry experience, Freestar has become a top 10 source of display and video ad inventory worldwide. In the past decade, we’ve helped publishers generate over $1 billion in total revenue, delivering real results with a publisher-first approach.