Kyle Lacy

Member Since 2022

Kyle Lacy

Senior Vice President, Marketing

Seismic

Indianapolis, Indiana Area

The majority of my time is spent as husband to a beautiful wife and father to two little boys and a dog. Other fun facts: I love the color grey. I hate onions. I believe marketing should be responsible for generating revenue. I have an unhealthy obsession with my weighted blanket. B2B should copy B2C whenever possible. I have an abnormally large appetite for all things military history. I love the challenges of scaling revenue at high-growth, venture backed software companies. Chief Marketing Officer I serve the marketing team at Lessonly, a training and enablement software company based in Indianapolis, IN. The team consists of amazing designers, growth marketers, customer marketers, field marketers and inbound/outbound sales reps. I apply the lessons learned while working at a venture capital firm, an IPO, an acquisition by one of the largest software companies in the world to drive revenue at Lessonly. Published Author I'm the author of three books: Twitter Marketing for Dummies (Wiley, 2010), Branding Yourself (Pearson, 2011), and Social CRM for Dummies (Wiley, 2012). The following titles have been published in five languages and seven countries. Marketing and Digital Trends Speaker I've spent the last eight years traveling the world speaking at marketing and technology industry events on topics including: content marketing, collaborative consumption, consumer behavior, email marketing, technology trends, digital marketing strategy, demand generation, B2B marketing and social media management. Other I've also been recognized as one of Indiana’s Forty-under-40 by the Indianapolis Business Journal, Anderson University's Young Alumni of the Year and TechPoint's Young Professional of the Year.


SKILLS

  • Email Marketing
  • Social Media Marketing
  • Digital Marketing

RECENT CONTENT

July 12th, 2022

11 ways to elevate a ho-hum product or service

Here's how to build brand ambassadors, no matter what you're selling.

June 29th, 2022

Stop being a micromanager with these 15 helpful tips

Transitioning from a micromanager to a true leader can be difficult, but it's essential if you want to build trust with your team.

June 8th, 2022

A six-year-old, a chess board, and a lesson in excellence

We must strive for excellence as individuals and as a team by recognizing that we all approach the path to excellence differently. But how do we fully understand each path? 

June 2nd, 2022

Is your business ready for a major rebrand?

Here are 10 tips to help leaders decide on the best next steps to level-up business.


COMPANY INFO

Seismic

Seismic is the global leader in enablement, helping organizations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement Cloud™️ is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organizations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia.


AREA OF FOCUS

  • Sales Enablement
  • Enterprise Content Management
  • Content Automation

INDUSTRY

Technology