Member Since July 2022
Skills
About
Laurel Rossi is CMO of Infillion, which powers connected consumer experiences at scale, via its bespoke MarTech stack, for the world’s biggest brands. Previously, Rossi held C-Suite marketing roles at Omnicom, Publicis, Havas, and Hill Holliday New York, developing marketing strategies for clients such as AT&T, Citigroup, Revlon, and Verizon, winning multiple Effie, Andys and One Show Awards for her work. She also founded the digital start-up Strategy Farm, selling it to Havas. Rossi currently serves as an Advisor to ecommerce start-up eGraceLove, and is on the Board and former Chair of The Advertising Club of New York. In 2017, Rossi launched Creative Spirit, the first civil rights and social action organization to match those with intellectual developmental and learning disabilities with the best companies in the world.
![Laurel Rossi's avatar](/profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2Fbf38399f-9c5c-4eed-b2b1-ffb32bfe03d0.png&w=128&q=75)
Laurel Rossi
Published content
![15 business strategies to expand your audience](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.com%2Fimage%2Fupload%2Ff_auto%2Cq_auto%2Cc_fit%2Fwp-cms-2%2F2024%2F08%2F15_business_strategies_to_expand_your_audience.jpg&w=3840&q=75)
expert panel
Aug 15, 2024
Here's how to have a greater community impact in diverse markets—nationally and globally. If you're ready to expand your business into a new or unfamiliar market, proactive research is essential to assess what is currently missing and how your brand can offer the best solutions. In addition, collaborating with local partners or hiring staff from the targeted region enables you to keep your ear to the ground from day one and learn to speak the language. Leading experts from Fast Company Executive Board have been there, and realize, it's not about simply setting up shop in a new location, it's about build meaningful relationships that will be beneficial for community and company growth. Consider the following 15 tips to grow your business successfully in diverse markets.
![A rich pool of talent is hiding in plain sight: Are you ready to tap it?](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2023%2F12%2FA_rich_pool_of_talent_is_hiding_in_plain_sight_are_you_ready_to_tap_it--scaled.jpg&w=3840&q=75)
article
More than 30 years after the passage of the Americans with Disabilities Act, the workplace remains a bridge too far for many people with disabilities.
![The enduring benefits of hiring people with disabilities on companies and culture](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2023%2F05%2Fthe-enduring-benefits-of-hiring-people-with-disabilities-on-companies-and-culture-scaled.jpg&w=3840&q=75)
article
It’s time to accommodate and protect workers with disabilities in systemic ways that aren’t contingent on pandemics, economic cycles, or labor trends.
![15 ways to create a purpose-driven brand](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2022%2F11%2FBuilding-a-brand-with-purpose_FCEB_EP_11_2_2022.jpg&w=3840&q=75)
expert panel
Nov 3, 2022
Holding fast and spreading the word about what your company truly believes in may galvanize new partnerships and potential customers. To establish a winning brand that has true purpose, make your company's mission personal not only to yourself but your entire team. So stand firm on the core values of your business and surround yourself with the right stakeholders who are willing to champion your brand and help execute its goals. If you're authentically passionate about providing products and services that can solve your clients' problems, your credibility as a reliable establishment in the field will continue to grow. Below are 15 Fast Company Executive Board members to share their ideas and increase your influence in the marketplace.
![Turning your blank-slate business idea into reality](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fwp-cms%2Fuploads%2F2022%2F09%2F4ace39e6-d936-442b-b528-4c64e6cdccea.jpg&w=3840&q=75)
article
There’s something magical about taking a blank piece of paper and pen and working out what you want in your life.
Company details
Infillion
Company bio
Infillion develops technology solutions that help unify the customer journey for a more personalized approach to advertising, marketing, and operations.