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Liz Armbruester

EVP, Customer and Compliance OperationsLiz Armbruester

Seattle, WA

Member Since March 2023


Customer Experience
Executive Leadership


Operations Executive - Automation, Scale, Efficiency. Engaging, trusted and high-performing Executive Vice President of Customer and Compliance Operations with 20+ years of demonstrated success in technology sectors including software, media and services. Known for my strong track record of innovative problem solving, process optimization and ability to deliver automation for efficiency and scale. I excel at delivering operational excellence and have an aptitude for partnering cross-functionally to drive value across teams with a net positive impact to company financials. Passionate about mentoring, educating and developing the next generation of leaders.

Published content

Finance is facing a talent shortage. What role should automation and AI play?


How are CFOs in finance thinking about technology to support their staff and scale their operations? 

Handshake vs. handoff: A distinction that can define your customer experience


Closely aligning the exchange of customers between teams and technologies as they move through their journey is essential to cultivating positive experiences.

How to enable a customer journey made up of human, digital, and product touch


Today’s customer experience is all about delivering the right content to the right person at the right time and in the right channel.

Why team collaboration is the key to stronger leadership

expert panel

Giving every staff member a seat at the table can increase business morale and business growth. It takes a village to build the type of team morale and trust it takes to lead a company to innovative success and long-term profitability. So if you are trying to strengthen staff relations and foster a better work environment that enables every employee to have a voice, don't go it alone, be willing to have an open mind and lean on them for support.  By encouraging regular brainstorming sessions with your team to guide your decision-making process, you'll be a better informed, confident leader, knowing that your staff is working together (and truly has your back) to elevate the company further in the years to come. Below, Fast Company Executive Board members share other reasons why employee feedback and collaboration are fundamental in helping leaders make better all-around business decisions.

Company details

Liz Armbruester

Company bio

Avalara makes tax compliance faster, easier, more accurate, and more reliable for 30,000+ business and government customers in over 90 countries. Tax compliance automation software solutions from Avalara leverage 1,200+ signed partner integrations across leading ecommerce, ERP, and other billing systems to power tax calculations, document management, tax return filing, and tax content access. Visit to improve your compliance journey.



Area of focus