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Mack McKelvey

Founder & CEOSalientMG and The Credentialed

New York, NY

Member Since January 2022

About

Throughout her 20+ year career, Erin (Mack) McKelvey has led transformative teams that accelerate revenue and market position for publicly traded and privately held technology companies. In 2013, Mack founded SalientMG, a strategic marketing firm that specializes in go-to-market and executive visibility strategies and programs that create market and category differentiation for B2B technology companies. SalientMG’s clients have included Rovio, Etsy, Verizon, Starwood Hotels, ExecOnline, UberMedia, Ogury, Caesars Entertainment, Whitebox. Prior to SalientMG, Mack was the Senior Vice President, Marketing; Millennial Media, from the company’s start-up stage through its successful 2012 IPO. Before Millennial, Mack held senior business and marketing roles at SIRIUS XM, VeriSign, CGI, and British Telecom; she began her career at Lucent Technologies/AT&T. Mack McKelvey is a startup tech advisor and investor, speaker, and business/industry awards' judge. She serves on the Advisory Boards of technology startups, including Real Atom, a commercial real estate fintech startup based in DC. She is also on the Board of Directors for Creative Spirit, a non-profit which seeks to create jobs for the intellectually and developmentally disabled, and she participates in ACP's US Military Veterans Mentor Program. In addition, she is an investor in several companies, including a martech company which enables digital transformation in the QSR and Retail sectors. Mack is a public advocate for diversity, inclusion, and representation in business, technology, and advertising. She is a contributor to Fortune, Entrepreneur, MediaPost, Luxury Daily, CMO.com, and other business and trade publications on leadership, diversity, visibility, management, and marketing innovation. She previously served on the Advisory Board of Advertising Week Europe (UK), Women in Marketing (UK), Advertising Week NY; the North American Board of the Mobile Marketing Association (MMA) and the Mobile Board of the Interactive Advertising Bureau (IAB). Mack worked with Business Insider to create the 2016, 2015 and 2014 lists of "The Most Powerful Women in Mobile Advertising". In 2013 and 2012, Mack was named one of "The Most Powerful Women in Mobile Advertising" by Business Insider. In 2012, Mack received the American Advertising Federation (AAF) Silver Medal Award for outstanding industry contribution. In 2010, she was listed on the inaugural "Mobile Women to Watch" by Mobile Marketer and she was a contributing author of Mobile Marketing for Dummies.

Published content

12 ways to nurture your personal and professional brand successfully

expert panel

Don't sleep on yourself. Apply these brand strategies to remain diligent about pouring into your future no matter where you are in life or work.  Whether you own your own business or represent your current employer, the fluctuating marketplace continues to demonstrate that nothing is guaranteed. That's why business owners who are also thought leaders and career professionals and are trying to elevate their industry stakes are all the wiser for nurturing their personal and professional brands simultaneously.  It may mean taking up a course to update their skills or knowledge on a particular industry topic, or it could be as simple as becoming more intentional about connecting with like-minded industry peers and mentors. Either way, professionals who are proactive in ensuring they have the potential to grow outside of any one organization or business venture are more likely to set themselves on course to secure a stable outlook for their future no matter what conditions the economy is facing.  Below, 12 Fast Company Executive Board members each offer one best practice for aspiring and current thought leaders who want to strengthen their personal and professional brands successfully.

20 tips to gain trust and credibility in the workplace

expert panel

Apply these best practices to add your voice to the conversation and take your seat at the table. Whether you're launching your career in your industry of choice for the very first time or you're a new hire fulfilling your latest role, it may take some time to prove your worth on the job and gain the trust of your leaders, direct co-workers, and other cross-departmental teams. In theory, employers must ensure that leadership, from the top down, is creating a psychologically safe environment for their employees to feel heard and share ideas or concerns. But if the organization that you signed up for is not being proactive about putting policies in place to improve its company culture, experts from Fast Company Executive Board offer 20 best practices to assist aspiring leaders who want to enhance their chances of having a seat at the table in their workplace.

Entrepreneurship 101: 12 tips to help business owners succeed

expert panel

Apply these methods to build a successful company in today's marketplace. Launching a startup company may seem like a daunting task at the beginning, especially when you're juggling so many responsibilities all at once. You may be feeling overwhelmed, but if you work strategically to find the right balance and remain focused, the decisions you make about going into business will be worth it all in the long run. To share some encouragement, experts from Fast Company Executive Board weigh in on the countless ways every business owner can turn their personal experiences (upbringing, hardships, or financial setbacks) into business opportunities they'll be proud to put their name on.

Are you thinking about launching your own business?

expert panel

19 factors for employees to keep in mind before they leave their day jobs for entrepreneurship.  If you've always wanted to launch your own business and you're thinking that now is the time, slow down a bit to ensure you're making the right moves that will put you strategically ahead in the long run when it comes to laying out your future company's success and where you see yourself and team years from now.  In today's volatile marketplace, nothing is secure, and when you've been working at a corporation for a long time, you've gotten used to receiving certain perks and a support system that will disappear once you're out on your own. That's why conditioning a new mindset is just as important as getting your financial house in order before you jump ship. Here, 19 experts from Fast Company Executive Board each offer their advice to help leaders who've decided to fly solo anyhow and make a better transition from the corporate world to entrepreneurship without missing a beat.

20 tips for business leaders trying to attract their target audience

expert panel

Industry experts share top tips to make your mark in business and continue to move ahead. When your brand is competing in a saturated market, it's important to figure out how to stand out from other businesses. But it's not about being the loudest voice online or placing out-of-home advertisements. Standing out is most effective when leaders do their research to understand who they are talking to and what will resonate with their audience. Below, 20 Fast Company Executive Board members each provide one successful tactic for reaching the right audience and staying visible in a crowded market without being spammy or offensively persistent.

16 ways to create engaging advertising and attract new customers

expert panel

Here's how to grow your audience with effective advertising. In today's tight economy, consumers and business owners alike are taking a closer look at their spending habits and evaluating which purchases make the most sense to invest in right now as they continue to hope for brighter days ahead.  Here, 16 Fast Company Executive Board members each share one idea to help company leaders and their teams create more engaging advertising and think outside the box so that more potential customers will be interested in spending their hard-earned money on their products or services.

Company details

SalientMG and The Credentialed

Company bio

SalientMG is an original marketing solutions firm. We believe in marketing with nerve. With bold thoughts, made into bold work, we don’t rest until our clients’ achieve real growth. Our team has collective experience with start-ups to Fortune 100 companies. We are "senior doers" who provide our expertise to our clients and then execute on it. Our work spans strategic marketing, digital marketing, mobile marketing, product marketing, creative services, event marketing, PR and MARCOM. Our select group of clients are both start-ups and established companies who are seeking our expertise and guidance to catapult true growth.

Industry

Marketing & advertising

Area of focus

Brand Marketing
Growth Marketing
Product Marketing

Company size

11 - 50