Member Since January 2022
About
Throughout her 20+ year career, Erin (Mack) McKelvey has led transformative teams that accelerate revenue and market position for publicly traded and privately held technology companies. In 2013, Mack founded SalientMG, a strategic marketing firm that specializes in go-to-market and executive visibility strategies and programs that create market and category differentiation for B2B technology companies. SalientMG’s clients have included Rovio, Etsy, Verizon, Starwood Hotels, ExecOnline, UberMedia, Ogury, Caesars Entertainment, Whitebox. Prior to SalientMG, Mack was the Senior Vice President, Marketing; Millennial Media, from the company’s start-up stage through its successful 2012 IPO. Before Millennial, Mack held senior business and marketing roles at SIRIUS XM, VeriSign, CGI, and British Telecom; she began her career at Lucent Technologies/AT&T. Mack McKelvey is a startup tech advisor and investor, speaker, and business/industry awards' judge. She serves on the Advisory Boards of technology startups, including Real Atom, a commercial real estate fintech startup based in DC. She is also on the Board of Directors for Creative Spirit, a non-profit which seeks to create jobs for the intellectually and developmentally disabled, and she participates in ACP's US Military Veterans Mentor Program. In addition, she is an investor in several companies, including a martech company which enables digital transformation in the QSR and Retail sectors. Mack is a public advocate for diversity, inclusion, and representation in business, technology, and advertising. She is a contributor to Fortune, Entrepreneur, MediaPost, Luxury Daily, CMO.com, and other business and trade publications on leadership, diversity, visibility, management, and marketing innovation. She previously served on the Advisory Board of Advertising Week Europe (UK), Women in Marketing (UK), Advertising Week NY; the North American Board of the Mobile Marketing Association (MMA) and the Mobile Board of the Interactive Advertising Bureau (IAB). Mack worked with Business Insider to create the 2016, 2015 and 2014 lists of "The Most Powerful Women in Mobile Advertising". In 2013 and 2012, Mack was named one of "The Most Powerful Women in Mobile Advertising" by Business Insider. In 2012, Mack received the American Advertising Federation (AAF) Silver Medal Award for outstanding industry contribution. In 2010, she was listed on the inaugural "Mobile Women to Watch" by Mobile Marketer and she was a contributing author of Mobile Marketing for Dummies.
Mack McKelvey
Published content

expert panel
What inspired your career path? There are a variety of reasons why people choose to go into business or become interested in a specific career industry sector. Some would say that the key to finding your calling is to do what you love or pursue an area where your skills can truly make a difference in the lives of others. Here, 18 business leaders from Fast Company Executive Board weigh in on what inspired them to seek and maintain their current position as a professional in their succeeding organizations.

expert panel
Here are 11 areas to consider if you want to keep your business up to code. It's essential to remain compliant with marketplace regulations if you plan to stay in business. By doing so, your clients and partners will appreciate your credibility as a trustworthy brand. It also puts you in a better position when times are tough and when they are forced to make hard and fast investment decisions in a budget crunch. Whether you are trying to comprehend individual state tax laws or trying to navigate how to handle data privacy restrictions that may impact your company and its stakeholders, it's necessary to cover all of your bases so you don't wind up in any legal trouble. Below, leading experts from Fast Company Executive Board discuss the market regulations that have been especially challenging for their organizations and how they were able to overcome the obstacles. In hindsight, abiding by these business requirements has helped some companies thrive even more.

expert panel
Business leaders discuss their best practices. In today's marketplace, there's no way around it, no matter what the industry—content rules. But when it comes to attracting new clients and retaining longtime customers, how do you grab their attention without losing their interest every time? Doing so can be hit or miss. It's one thing to simply create general content and it's another to genuinely engage your audience and give them something to look forward to watching and reading on a regular basis. Whether it's a brand newsletter, a company social channel, or a new business podcast, members from Fast Company Executive Board have plenty of experience. They are here to explain 20 methods to encourage your target base to read, watch, hit the subscribe button, and share.

expert panel
If you want to strengthen your professional network, skills and knowledge, making time to attend industry conferences can be a great strategy. As a business professional, attending an industry conference can be a valuable opportunity to learn from experts, network with peers and stay current with the latest industry trends and innovations. Whether attending in person or virtually, these events provide a unique chance to gather insights, ideas and best practices that can help you stay ahead of the competition. Below, 15 Fast Company Executive Board members share some of the big benefits you can gain from attending an annual industry conference, from creating new partnerships to learning new information about your industry. Consider their insights the next time you hear of an upcoming event you may want to attend.

expert panel
Do your homework before you dive in. It's easy to get caught up in buzzwords and jump on the bandwagon when a trend has gone viral. However, in the business world, it's typically a smarter move if company leaders and teams tread the waters lightly to gauge customer sentiment and observe how other influences are leading the way in their approach. One way or the other, only time will tell which direction a popular fad may take as a fleeting trend or long-lasting opportunity—so it's best to err on the side of caution and learn from others' mistakes before you commit to a growing movement too quickly. Below, 10 Fast Company Executive Board members share their tips on the best way to gauge whether or not a business trend is worth putting into motion.

expert panel
Living up to their own set of standards enables managers to increase credibility, mutual respect, trust, and engagement with their teams. Whether it's a start-up business owner or the CEO of a Fortune 500 company, it's important to lead by example if managers expect their employees to emulate the core values and mission they promote to meet business goals. Expressing constant negativity about the challenges of work is also counterproductive for leaders who want to encourage an open-door policy for communication and build a culture of psychological safety. Being an active and collaborative listener, who is willing to consider the ideas and feedback of staff seriously, also inspires trust and team morale. Below, experts from Fast Company Executive Board are here to explain 16 behaviors that managers should aim to avoid, and how they can improve on breaking the cycle.
Company details
SalientMG
Company bio
SalientMG is an original marketing solutions firm. We believe in marketing with nerve. With bold thoughts, made into bold work, we don’t rest until our clients’ achieve real growth. Our team has collective experience with start-ups to Fortune 100 companies. We are "senior doers" who provide our expertise to our clients and then execute on it. Our work spans strategic marketing, digital marketing, mobile marketing, product marketing, creative services, event marketing, PR and MARCOM. Our select group of clients are both start-ups and established companies who are seeking our expertise and guidance to catapult true growth.