Member Since 2022
Throughout her 20+ year career, Erin (Mack) McKelvey has led transformative teams that accelerate revenue and market position for publicly traded and privately held technology companies. In 2013, Mack founded SalientMG, a strategic marketing firm that specializes in go-to-market and executive visibility strategies and programs that create market and category differentiation for B2B technology companies. SalientMG’s clients have included Rovio, Etsy, Verizon, Starwood Hotels, ExecOnline, UberMedia, Ogury, Caesars Entertainment, Whitebox. Prior to SalientMG, Mack was the Senior Vice President, Marketing; Millennial Media, from the company’s start-up stage through its successful 2012 IPO. Before Millennial, Mack held senior business and marketing roles at SIRIUS XM, VeriSign, CGI, and British Telecom; she began her career at Lucent Technologies/AT&T. Mack McKelvey is a startup tech advisor and investor, speaker, and business/industry awards' judge. She serves on the Advisory Boards of technology startups, including Real Atom, a commercial real estate fintech startup based in DC. She is also on the Board of Directors for Creative Spirit, a non-profit which seeks to create jobs for the intellectually and developmentally disabled, and she participates in ACP's US Military Veterans Mentor Program. In addition, she is an investor in several companies, including a martech company which enables digital transformation in the QSR and Retail sectors. Mack is a public advocate for diversity, inclusion, and representation in business, technology, and advertising. She is a contributor to Fortune, Entrepreneur, MediaPost, Luxury Daily, CMO.com, and other business and trade publications on leadership, diversity, visibility, management, and marketing innovation. She previously served on the Advisory Board of Advertising Week Europe (UK), Women in Marketing (UK), Advertising Week NY; the North American Board of the Mobile Marketing Association (MMA) and the Mobile Board of the Interactive Advertising Bureau (IAB). Mack worked with Business Insider to create the 2016, 2015 and 2014 lists of "The Most Powerful Women in Mobile Advertising". In 2013 and 2012, Mack was named one of "The Most Powerful Women in Mobile Advertising" by Business Insider. In 2012, Mack received the American Advertising Federation (AAF) Silver Medal Award for outstanding industry contribution. In 2010, she was listed on the inaugural "Mobile Women to Watch" by Mobile Marketer and she was a contributing author of Mobile Marketing for Dummies.
Do your homework before you dive in.
Living up to their own set of standards enables managers to increase credibility, mutual respect, trust, and engagement with their teams.
I believe highlighting the people who drive your organization’s brand should be considered a strategic investment in the future of your company. It’s no less important than pitching, R&D, product development, etc.
Before you invest a lot of resources in a rebranding initiative, make sure it's worth it for your business to do so.
Depending on who you ask, we’re entering an era of authenticity or one of transparency. It turns out both are true because they both relate to where we’re really heading: the era of the individual.
Start by asking (and answering) some key questions.
SalientMG is an original marketing solutions firm. We believe in marketing with nerve. With bold thoughts, made into bold work, we don’t rest until our clients’ achieve real growth. Our team has collective experience with start-ups to Fortune 100 companies. We are "senior doers" who provide our expertise to our clients and then execute on it. Our work spans strategic marketing, digital marketing, mobile marketing, product marketing, creative services, event marketing, PR and MARCOM. Our select group of clients are both start-ups and established companies who are seeking our expertise and guidance to catapult true growth.
Marketing & advertising