Member Since November 2022
Maggie ONeill is a marketing communications executive with Peppercomm. As Chief Client Officer , she provides agency-wide communications and brand experience support to the global portfolio of clients. From Fortune 500 companies to start-up technology brands, Maggie specializes in crafting compelling brand stories that reach target audiences at critical points in their path to engagement. Industry focus spans automotive, technology, home goods, food & bev and manufacturing. Much of her current work focuses on communicating sustainable brands and elevating their purpose for all stakeholders. As an industry leader and speaker Maggie has represented the agency at the Social ShakeUp, PRSA, New York Meetings Industry Exchange (NYMix), The Special Event and WOMMA to name a few.
Jan 10, 2024
Here are 10 steps to consider taking before you sign the ownership agreement. Evaluating a potential franchise partnership should never be a cut-and-dry transaction. Instead, leaders must do their due diligence to research the industries they are most passionate about and willing to go the extra mile for day after day when they're in the trenches. Below, 10 experts from Fast Company Executive Board each offer one best practice to help aspiring business owners pick the right franchise before they sign the contract.
11 key areas that are crucial for business leaders to keep in-house if they want the company to stay on track. As digital solutions continue to become available, shifting tedious tasks and daily routines away from the leaders and staff members of small, medium, or large organizations, there are still certain business functions at a company—no matter what size— that should never be outsourced. Below 11 Fast Company Executive Board members weigh in on what parts of the establishment managers and their teams must continue to oversee to ensure their continued success in the core business and mission they originally set out to achieve.
Here's how to build product and service momentum that continues to resonate with customers. How do you keep the buzz going about your company's new product or service when the thrill of the launch is gone? It starts by treating the initial launch as just the beginning—with no foreseeable end in sight. Brand leaders can master this strategy by creating fresh content and sourcing updated data analysis that will give current and potential customers something to talk about. Below, 15 Fast Company Executive Board members share additional best practices to keep your company newsworthy during and beyond the initial buzz.
Oct 20, 2023
If you are just starting to think about your marking strategy, you're already behind—but it's not too late. The holiday season can be extremely competitive when it comes to attracting the attention of hesitant consumers. This is an ever-increasing dilemma in today's uncertain economy. In order to stand out, the company leaders must analyze the market trends carefully in order to provide the right solutions to potential and current customers. They also need to be flexible enough to change direction if a campaign isn't landing well. Here, 16 experts from Fast Company Executive Board each share their tips to finalize and implement marketing and sales strategies for the upcoming holiday season that will help companies stay ahead in the marketplace.
Do your team members possess these key characteristics? The key to maintaining longevity in business is to hire the right people who can best represent your company and its core values. Whether it's someone who is excellent at forecasting what leadership should be focusing on for the future or an employee who does a great job keeping the team morale elevated with their high energy and daily motivation, staff members can make or break the company's long-term success. Here, 13 Fast Company Executive Board members explore the type of talent and characteristics that are essential for leaders to bring on board to manage their company's operations and achieve growth objectives effectively.
Business leaders offer guidance on elevating your career in a struggling economy. With so many things happening in today's world, it may sometimes seem like it's impossible to ever get ahead. In a competitive, uncertain marketplace, how can employees begin to elevate their career status so they can move ahead and support themselves and their families in an impactful way? Below, 20 experts from Fast Company Executive Board share their top tips to help industry colleagues make better decisions concerning their personal strengths and the goals that will lead to more progress.
As a marketing communications consultancy, Peppercomm understands that business is in a constant state of change, and audiences today have higher expectations than ever before. Our teams help brands to see around corners and to anticipate and capitalize on change while connecting with audiences in human terms, in a way they can understand, learn from and engage with. Peppercomm understands that how brands tell their story can mean the difference between success and failure. We have made a science of communication, combining wit and wisdom with proven disciplines and innovative offerings to break through, build deeper connections and ensure our clients’ success. We have studied, embraced and employed the tenets of humor to help our clients more clearly see who they are, why they exist and how they can connect to those they serve. Our model is about brand analysis, development of narrative and voice, and connection to the culture, media and influencers who matter.