Skills
About
Maria Alonso leads Fortune 206´s account management department, creating campaigns and initiatives that engage and empower the community, especially marginalized groups, responding to and resonating with their unique needs and challenges. She’s an accomplished marketing executive with proven success and a passion for leading programs that drive brand growth and enhance customer experiences. She brings diversity, equity and inclusion to the ad agency world, curating campaigns for Fortune 500 clients that include Starbucks, Amazon, and Coca-Cola. Alonso helps brands connect with their audiences by communicating unique narratives and big ideas that stand out in a crowd. She has more than 15 years of experience working with top clients, such as Unilever, T-Mobile, Abbott, Janssen, Novartis, and Jim Beam (US and globally) across a range of categories that include consumer packaged goods, beauty, personal care, infant care, nutrition, OTC health & wellness, and HCP initiatives. She’s worked on Dove’s “Real Women” campaign, created synergy in all digital branding for Starbucks in LATAM, increased 15% of patient (OBGYN) appointments for UWMedicine, and managed to increase diversity by 150% in a local NGO. Maria has been honored as a “Woman of the Week Future for Us,” served as a board member for the American Marketing Association Puget Sound, and speaker on diversity in advertising and multicultural advertising. In addition to her role at Verity, Maria founded a line of handbags, Colibri Handbags, producing one-of-a-kind pieces designed and created by a community of artisans in Chiapas, Mexico. She gives back 30% of all profits to artisan communities in Mexico. Outside of work, Maria enjoys trying new restaurants, traveling, visiting friends and family at home in Mexico, caring for her Bischon frise pup, and continually supporting marginalized communities.
Maria Alonso
Published content
expert panel
It’s often the small, everyday habits that cause the biggest frustrations at work. While technical skills and polished communication matter, it’s self-awareness that often sets people apart as strong teammates and effective leaders. Still, plenty of professionals fall into patterns—like talking over others, missing details, or failing to follow through—that make collaboration harder than it needs to be. These habits might seem harmless in the moment, but over time, they can lead to confusion, slow progress, and strained working relationships. To that end, 20 Fast Company Executive Board members share the business protocol pet peeves they wish more people would recognize (and overcome) to create a more respectful, productive workplace.
expert panel
Learn how business leaders are doubling down on proven tactics—from customer-driven content to smarter data use—to stand out in a crowded market. As advertising channels grow more saturated and consumer attention spans shrink, brands must be more intentional than ever about how they earn exposure. The strategies gaining traction now are those that build credibility over time—through honest storytelling, smart targeting, and meaningful customer engagement. From strategic partnerships and digital storytelling to data-driven outreach and customer-powered campaigns, today’s top leaders are rethinking how to connect with their audiences. Below, Fast Company Executive Board members share the time-tested advertising approaches they believe will have the biggest impact in the year ahead.
expert panel
A successful business-focused self-help book starts with a clear message and a real understanding of your audience. The self-help genre is full of big promises, but when writing for business professionals, inspiration alone won’t cut it. These readers are often looking for practical insights they can apply quickly, with little patience for fluff or vague advice. That means authors need to bring clarity, credibility, and purpose to every page. To help aspiring writers approach the process with intention, Fast Company Executive Board members share what to consider before diving in. Follow their recommendations to craft a book that truly helps readers help themselves.
expert panel
AI can supercharge your marketing, but without human guidance, it won’t resonate. These strategies help your business keep both. Artificial intelligence has helped many businesses move faster, work smarter, and reach broader audiences with their marketing and publicity efforts. But as use of this technology grows, so does the risk of losing the very thing that makes your brand stand out: the human connection. Luckily, you don't have to choose between AI and humanity; in fact, the most successful leaders and businesses are finding ways to blend both. To help, 11 members of Fast Company Executive Board discuss how you can use AI to amplify your reach without sacrificing authenticity.
expert panel
The right financial advisor can help leaders of a growing business make smarter decisions and stay resilient in the face of change. As a business evolves, there often comes a point when leaders need expert guidance to manage complex finances, plan for growth, and protect what they’ve built. While a professional's qualifications are important, there are many other factors to weigh when choosing a professional in the finance world that you can trust. It's crucial to find someone whose approach, ethics, and understanding of your business truly align—and when you do, it can have a positive impact on your company's long-term success. To help you make this important decision, Fast Company Executive Board members share 13 key questions to think about before inviting a financial advisor into your inner circle.
expert panel
When it comes to building and protecting wealth, too many business leaders fall for myths and misconceptions that cost them in the long run. At its core, wealth management is about making thoughtful decisions to grow, protect, and pass on what you’ve built. For business leaders, that means managing not just personal finances but also how money moves through their companies, covering everything from tax strategy and risk management to succession planning. However, several common and persistent myths and missteps can stall or even hinder your financial well-being. To help you avoid these pitfalls, 14 Fast Company Executive Board members debunk the most common business wealth management myths and share what leaders should remember instead.
expert panel
In today's digital landscape, a great podcast builds a following, sparks conversation, and earns repeat listeners. Launching a podcast is easy—building one people actually want to listen to is another story. With thousands of shows fighting for attention, success comes down to what you say, how you say it, and who you're saying it to. Strong production helps, but standout content starts with clarity, originality, and a clear connection to your audience. To help you create a series that lasts, 14 Fast Company Executive Board members share their best strategies for producing podcast content that engages, delivers value, and builds loyal listeners.
expert panel
In unpredictable conditions, these leaders have found reliable ways to stay focused, energized, and clear-headed. The demands of leadership don’t pause when the ground shifts. For those guiding teams through uncertainty, staying present and motivated is vital to making sound decisions, maintaining team morale, and sustaining long-term momentum. In volatile environments, personal clarity can be hard for leaders to hold onto. To understand how experienced leaders maintain focus, 20 Fast Company Executive Board members share what keeps them steady and inspired. Their answers highlight the habits, values, and real-world reminders that help them lead through disruption without losing direction.
expert panel
When it comes to social media engagement, what matters most is creating the kind of connection people want to respond to. As social media platforms evolve, brands aren’t just posting to be seen; they also want to connect more meaningfully with their audiences. Engagement now hinges less on polish and more on presence, personality, and participation. Rather than pushing one-sided content, the most effective strategies invite people in, spark conversation, and create space for genuine interaction. To that end, 17 Fast Company Executive Board members share creative ways to drive social media engagement and why these approaches are so effective.
expert panel
If given the chance to start over, these are the moves seasoned entrepreneurs say they’d make to build their businesses differently today. Hindsight can be a powerful teacher, especially for entrepreneurs who’ve weathered the highs and lows of building a business from the ground up. From financial decisions and branding strategies to selecting the right partners and saying “no” sooner, many business leaders have learned what they’d do differently if they had the chance to start fresh. To that end, Fast Company Executive Board members reflect on those hard-earned lessons and share the changes they’d make if they were launching their companies today. Here's how they've used what they've learned as a valuable roadmap for building stronger, more resilient companies.
expert panel
When your CEO shares your mission, you can focus on growth knowing the company is in good hands. Hiring the right CEO means finding someone who’s not just capable but deeply aligned with what your company stands for. You’re handing over the reins to someone who needs to lead, and lead like you would—with full conviction in the company’s mission and the clarity to drive it forward. It’s a high-stakes decision that can either strengthen or unravel your foundation. To help you make the right call, nine Fast Company Executive Board members share how they’ve identified and retained CEOs who are mission-driven, reliable, and ready to take the reins. Below, they offer practical ways for finding a leader who can build on your vision while giving you the freedom to focus on what’s next.
expert panel
May 30, 2025
If you're looking to build a successful loyalty program, these practical tips can help you make it worth your customers’ while—and yours. For businesses, loyalty programs are a great way to encourage repeat purchases and strengthen customer relationships. Yet, launching a successful one takes more than offering discounts or points. The best programs are designed with the customer in mind—what they value, how they interact with your brand and what makes them feel genuinely appreciated. To help, 15 members of Fast Company Executive Board discuss what it takes to build a loyalty program that drives not only sales, but genuine customer engagement.
expert panel
For new leaders and entrepreneurs, success depends not just on innovation but on adaptability, resilience, and human connection. The modern marketplace is fast-moving, tech-driven, and constantly evolving. The business landscape looks a lot different than when today's top leaders first got their start, and the lessons they've learned along the way can help inform the leadership approaches of future executives and entrepreneurs. Below, 20 Fast Company Executive Board members share their best advice for the next generation of business leaders. From embracing failure to building authentic relationships, these insights can help rising professionals lead with purpose and thrive in an ever-changing world.
expert panel
Whether you're navigating a merger, restructuring a team, or launching a new initiative, it's important to be prepared to navigate change smoothly. Big organizational changes at work can stir up just about everything—nerves, questions, and even momentum. That’s why how you lead through change matters just as much as the change itself. Without the right approach, it’s easy for you and your team to lose clarity, confidence, and productivity along the way. To help you manage change effectively, Fast Company Executive Board members share 19 real-world strategies leaders can use to keep communication flowing, maintain trust, and move through transitions with purpose.
expert panel
Looking to boost business with a client rewards program? Keep these factors in mind to ensure it's a success. Incentive and rewards programs can encourage repeat business from loyal customers. However, simply offering points or perks won't necessarily drive long-term loyalty. To have a real, lasting impact, your program needs to be thoughtfully designed around what truly motivates customers and delivers mutual value. With this in mind, the members of Fast Company Executive Board share key factors to consider when developing a client rewards program and why it's so critical to get these details right.
expert panel
Regardless of your industry, any company can benefit from forging deeper connections with its target audience. In a noisy digital world, engaging with your target audience online is the key to standing out and staying relevant. While different engagement tactics may work best for different industries, you can't go wrong by building strong relationships with the people who support your business. To help you do this, 20 members of Fast Company Executive Board share their most effective go-to engagement strategies and why engagement is so important. From leveraging employee voices to creating personalized experiences, these hands-on tactics have helped them build deeper connections and drive measurable growth.
expert panel
Digital and physical clutter can quietly derail focus and productivity. This season, take some time to "spring clean" your work environment. From outdated tools to bloated workflows, the buildup of unnecessary tasks and information can make it harder to prioritize what really moves the business forward. A thorough, thoughtful spring cleaning routine helps leaders streamline operations, sharpen team focus, and create space for more intentional, high-impact work. Below, 18 members of Fast Company Executive Board share some must-do spring cleaning tasks for the workplace. From cleaning up your tech stack to auditing your workflows, these activities can set your business up for success for the rest of the year.
expert panel
As inflation continues to challenge industries across the board, businesses are being forced to make difficult decisions about how to manage rising costs without sacrificing customer trust or long-term growth. An organization's ability to adapt in the face of ongoing inflation — whether through adjusted pricing strategies, increased operational efficiency, or added value for cost — can mean the difference between losing market share and maintaining a loyal customer base. Navigating these challenges takes more than short-term fixes; it calls for thoughtful, industry-specific solutions that meet both business goals and customer needs. To help, Fast Company Executive Board members share how their brands are addressing inflation in their respective industries. Here are the steps they’re taking to reduce the impact of economic challenges, both internally and externally.
article
Having worked extensively in brand strategy, consumer engagement, and multicultural marketing, I’ve seen firsthand how trust can make or break a brand.
expert panel
When external pressures force internal change, how you respond can either protect or reshape your brand, operations, and client relationships. Every business encounters moments when industry shifts demand a fast, thoughtful response. Whether it’s a regulatory change, market disruption, or evolving client expectations, adapting effectively is rarely straightforward. If you’ve faced this kind of pressure, you know how complex it can be to make operational changes while maintaining trust and continuity. To that end, Fast Company Executive Board members discuss real-world challenges companies have faced and how they’ve adjusted without compromising their brand or service quality.
expert panel
10 leadership skills that are must-haves in today's AI age. With the growing AI-driven business landscape, it's becoming even more essential for company leaders to harness these new systems of creativity and operational processes through a human-centered lens that keeps the customer experience at the forefront while allowing for ethical decisions. Leaders who embrace this mindset are not only prepared for change but are actively seeking it. But success in today's modern work environment isn't just about "thinking" ahead—it's also about being willing to pursue a different approach to problem-solving and staying flexible in the face of challenges. Here, 10 experts from Fast Company Executive Board offer their thought leadership on the traits that are the most valuable to demonstrate in a world increasingly shaped by AI.
expert panel
In the face of change, here's how to keep your company thriving from the inside out. To remain relevant in the marketplace over time, an industry evolution is necessary from time to time to stay competitive and avoid being left behind. Whether through the latest technology, product or service updates, companies will continue to grow with their clients and customers if they discover the best way to fix their problems. But with industry change comes growing pains that need to be addressed in every field to get stakeholders on board with the daily operations and company goals. Here, 18 business leaders from Fast Company Executive Board discuss their industry specialty, trends, and challenges they've had to overcome. Through their insights, other colleagues will learn how to navigate internal and external industry changes and updates that impact their day-to-day workflow.
expert panel
Consider these workplace solutions to enhance your business productivity, security, and innovation. Owning and operating a small business is not for the faint of heart—it's often overwhelming. However, placing the right industry tools at your fingertips will simplify the daily workflow and set the business up for long-term success. Digital technology can help small business executives automate their tasks, enhance productive collaboration, and prioritize their goals in the grand scheme. Here, 14 leading Fast Company Executive Board experts share their business hacks to streamline their department responsibilities, improve work-life balance, or increase industry growth and knowledge.
article
Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and personalized experiences.
expert panel
Industry leaders discuss the latest initiatives to drive a company's success in today's competitive marketplace. Advertising campaigns in business can be hit or miss because it's sometimes hard to gauge the pulse of potential customers in a digital world laced with short attention spans. Between the evolution of technology, platforms, and social media strategies constantly emerging, it's difficult to pinpoint exactly which trends are worth investing in. Every so often, a new solution stands out to demonstrate its potential to deliver a smarter approach. Below, eight members from Fast Company Executive Board discuss one advertising trend they are excited about trying or a tried-and-true method they have found success with and why.
expert panel
Here's how to keep customers engaged and curious about your brand. In a saturated market, at times it will be difficult to separate from your competitors who are vying for your target audience’s attention. That's where the design team steps in to highlight the benefits your brand is offering to solve industry challenges more innovatively. Below, six leaders from Fast Company Executive Board each offer their tips to help creatives and their companies develop or participate in business ecosystems that can add value to their products and/or services and reduce competition.
expert panel
Despite DEI rollbacks, some company leaders remain rooted in their initial choice to prioritize inclusivity for their customers and staff. Amid recent pushback on DEI policies across the federal government, private company executives are also rolling back on their organizations’ earlier commitments to invest in DEI program initiatives for employees and the communities they serve. However, other brand leaders are determined to remain connected with a broader, stronger, and more diverse audience base to fuel company growth. And whether it relates to team functionality or delivering high-value products and services, these 10 experts from Fast Company Executive Board know just how important it is to build personalized, user-friendly products and processes that benefit all. Below, featured members each share one way for companies to embed DEI into business design for more inclusive products and work environments.
expert panel
Are you getting a return on your high-tech investment? Here's how to determine the best digital solutions that will benefit your clients and stakeholders. To get ahead in today's marketplace, business teams must comprehend the benefits or pitfalls of specific technology in their search to solve client and staff pain points. Keeping up with the latest software gadgets can also cost a fortune. That is why it's best for companies to investigate their options before investing in a package that doesn't serve their clients or employees at all. Below, 14 experts from Fast Company Executive Board share their time and expertise to explain their approach to managing the cost and ROI of integrating emerging technologies they may choose to invest in.
expert panel
11 strategies to fund your brand's latest breakthrough without breaking the bank Establishing a thorough research and development process is the key to any product or service achieving local, national, or global marketplace success. But sometimes, coming up with an allocated "R&D budget" is easier said than done, especially when a company is already facing major budgetary cuts or working with limited resources. If the lack of finances is what stands in your team's way from moving forward on a great investment, 11 experts from Fast Company Executive Board suggest the following best practices to get your R&D stage off the ground without jeopardizing the organization's financial stability.
expert panel
Apply these steps to keep your business thriving in a volatile economy. Amid astronomical inflation rates that continue to soar, some company heads may have to rethink their operational strategies for making good on the product quality and delivery services their clients and customers have grown to expect. If you’re a brand that's feeling the pressure of being able to meet the current supply demands, here are eight leading experts from Fast Company Executive Board to offer their best practices on how to manage inflation-driven cost increases in materials, labor, and energy while keeping the lights on and employees on board.
article
To thrive in this expanded role, CMOs should focus on these six key areas.
expert panel
If you’re struggling to spot disengagement, these expert strategies from Fast Company Executive Board members will help you re-engage your team. It’s no secret that disengaged employees can quietly impact a workplace's overall productivity and morale. From missed deadlines to declining enthusiasm, recognizing the subtle signs of disengagement is often the first step toward addressing the issue. The challenge lies in identifying these red flags early and employing effective strategies to re-engage your team before the problem escalates. Below, Fast Company Executive Board members share practical tips for spotting disengagement and actionable solutions to cultivate a motivated and committed workforce. Whether you’re a manager, business owner, or team leader, their advice will help you create a workplace where everyone feels connected and empowered.
expert panel
Plan better in 2025 with these gift-giving suggestions that your staff can appreciate beyond any seasonal occasion. Whether your company is thriving in its industry or going through tough times, it makes a big difference to the success of your establishment when the right team is on board. Putting your trust in reliable talent who will always have your back is essential to helping a business grow and remain relevant. However, even the most loyal talent may doubt their commitment to the organization if they are not getting a return on their investment. Although the holiday season is the perfect time of year to celebrate your staff's dedication and achievements, it's more meaningful to communicate with your staff members authentically and regularly about the huge impact they have on your company's ability to operate. It's the thoughtfulness behind gift-giving that truly stands out. As the new year begins, 16 experts from Fast Company Executive Board each share one idea that will help elevate team morale and purpose beyond the holidays.
article
NGOs must leverage their strengths in order to keep up with advertising goals. Here's what marketing teams for non-profit organizations need to know.
expert panel
Starting any business comes with legal hurdles. Here's how to navigate regulations and permits to set your venture up for success. Launching a new business is an exciting milestone, but navigating the maze of regulations, permits, and legal requirements can be frustrating (and confusing). These challenges, which often vary by industry and location, can create significant roadblocks for new business owners. To help, Fast Company Executive Board members have actionable strategies you can use to overcome these early-stage hurdles with confidence. By following the tips and best practices outlined below, you can streamline the launch process and set a strong foundation for success.
expert panel
Choose the best tools and technologies for driving your company’s growth and operational efficiency with the help of expert-endorsed strategies. Having the right tools and technologies can help your company grow and increase its operational efficiency. However, when choosing solutions, the number of options can be overwhelming. To help you make an informed decision, 20 members of Fast Company Executive Board share their top strategies for evaluating tools and technologies. With these tips, you can assess and select tools that best streamline your operations and foster sustainable growth.
expert panel
Feeling overwhelmed by all of your options for professional development? Here's how to select the most impactful business events, conferences, and training programs. Staying ahead in any industry requires continuous networking and education, but with countless options available, making the right choices can be challenging. It's important for you to focus on the events and programs that will provide the most value for your time and investment. To help you navigate this decision-making process effectively, Fast Company Executive Board members share insights into determining the best bang for your buck when it comes to staying ahead. These tips can help you evaluate and select the best business events, conferences, and training programs to ensure you’re investing wisely in your professional development.
expert panel
No matter the type of year your business has had, there's always something to be grateful for. When running a business, each year comes with its fair share of successes and challenges. While looking back on difficult times can be a helpful learning tool, dwelling on hardships can foster a negative mindset. To counter this, it's important to take a step back, celebrate the wins, and appreciate the positive aspects of your business. In the spirit of the season, 18 Fast Company Executive Board members share what they're most grateful for in 2024.
expert panel
If your loyal customer base isn't enough to keep your doors open in a challenging market, here are a few strategies to change your luck. Running a business is no easy feat, especially when faced with factors outside of an owner's control—such as high rents, supply chain challenges, and stiff competition. Despite your loyal customer base and quality service, you may still struggle to keep your business afloat. For business owners facing these tough realities, Fast Company Executive Board members share practical advice and creative strategies that can offer new paths forward. Read on to find helpful tips to weather obstacles and find new ways to sustain your vision in the community.
expert panel
Here's how to show your customers appreciation without breaking the bank. Showing genuine appreciation can go a long way in building lasting relationships with customers and clients. Small but thoughtful gestures can make a big impact for companies on a limited budget and keep customers feeling valued year-round. Here, Fast Company Executive Board members share what you can offer to show how much you value their loyalty while being mindful of your budget. From personalized messages to exclusive access and special perks, there are many ways businesses can express gratitude and strengthen connections without a large expense.
expert panel
Building your own sophisticated, modern business website is both possible and affordable with these top-recommended DIY tools. Every business needs a well-designed, functional website to engage prospective customers and showcase their products or services. Hiring a professional web designer isn't always in the budget for small business owners, so they need to rely on "do-it-yourself" tools to create their own sites. When it comes to choosing a DIY website builder, it's important to strike the right balance between features and affordability. Here, the members of Fast Company Executive Board share their top recommendations for business owners who want all the bells and whistles to create their dream website without breaking the bank.
expert panel
Through consistency, authenticity, and valuable content, executives can effectively differentiate themselves and strengthen their influence in the digital space. Showcasing a strong personal brand online can set you apart from other executives and foster valuable connections across industries. But how can you best convey your unique perspective and expertise in a way that resonates with your audience? To help you do this, the members of Fast Company Executive Board share their tried-and-true strategies for building a strong, relatable, and memorable personal brand. From sharing your authentic experiences to engaging in thoughtful conversations, here's how you can stand out from the crowd and strengthen your online influence.
expert panel
When used correctly, consider AI technology as a minor contributor to your daily workflow, not a major threat to your current role. Marketing is all about the creative process of the human mind, but after so many years of coming up with brand campaigns, it's not surprising that new ideas can sometimes grow stale. That's where the evolution of AI tools comes in. Whether companies are using artificial intelligence to gauge a potential customer base or to spark an attention-grabbing subject line in the latest email newsletter, most teams realize the benefits of utilizing AI responsibly to personalize their brand communications and increase their daily productivity with the help of automation. To demonstrate how AI tools have improved their quality of work life and technological mindset, 14 members from Fast Company Executive Board each offer one specific way marketers can treat AI as a "tool in the shed" to support their creative outlet process, not take it away.
article
Eco-conscious branding has evolved from a trend to a core value. Here's how businesses can authentically align with sustainability initiatives.
expert panel
When the going gets tough, these leading experts have had the tenacity to keep it moving through each struggle. Taking on a leadership role in the workplace may seem like a daunting task if you don't have the right mindset. You'll need to address just as many challenges as the wins you celebrate—so it's not a position designed for the faint of heart. If you're feeling frustrated, overwhelmed, or underappreciated, it's essential to prioritize what matters most, take a step back, and consider the bigger picture. There is usually a silver lining in most situations. Whether you decide to stay in the game for the long haul and find the best solution, or you're ready to take a risk and consider your next career move, the experts from Fast Company Executive Board describe how they've maintained their own positivity during a difficult time in their career. Below are 20 best practices to help other professionals do the same.
expert panel
Apply these suggestions to strengthen your social media following while remaining authentic and credible. In a digital marketing world, where content is king, one of the biggest challenges YouTubers and podcasters may face is how to keep their channels fresh and interesting. With the potential short attention spans of today's viewers, social media posting is not only about picking the right time and day to share updates with target audience members and current followers—it's also about finding a way to connect with people, authentically, every time you show up. Showing people the real version of you, unfiltered, may captivate them a few minutes longer and encourage them to focus on the message you are trying to convey. You never know whose life you can positively impact by crafting a well-thought-out piece of content that keeps them coming back for more. Suppose you are a content creator trying to grow your audience. In that case, eight leading experts from Fast Company Executive Board have additional ideas to share with you to help boost your brand's authenticity, demonstrate personal influence, and gain even more credibility among your followers.
expert panel
Here's how to elevate your personal brand of social influence in today's digital economy. When American YouTuber and actor Lucas Cruikshank was the first person to reach $1 million subscribers on his Fred channel in the early-to-mid 2000s, it gave potential social entrepreneurs—before anyone truly knew what that title meant—a glimpse of how far engaging content creation could take them. Fast forward to today's competitive marketplace, where everyone is always feeling the pressure to be "on" social media platforms and pair that with an uncertain economy—it takes much more than one's ability to hype up their target base about a product or service. Being comfortable networking with like-minded individuals or brands who are willing to ally will help each stakeholder grow further and faster. In an ever-changing digital space, the best path for social entrepreneurs to make the most impact in their industries—promoting their cause through aligned partnerships—may not be written in stone, however, nine experts from Fast Company Executive Board each share strategies on what is currently working for some of the leading influencers in today's social economy.
expert panel
Apply these best practices to expand the lifetime value of what customers have come to expect. Technology continues to be the solution to helping brands and their customers elevate their business and personal experiences. One key indicator to assessing a client's satisfaction with a particular device is to gain access to their existing daily habits and how the product impacts their life. Once that information is determined and measured through a combination of data analytics and real-time user feedback, the brand can work on modernizing its product to make it better. The most important predictor of satisfaction and long-term stickiness for devices such as wearables is how well they fit into existing lifestyles and habits. Careful assessment of the users' existing habits is essential. A device must not rely on the formation of new habits for success. Rather, it should make existing habits easier or automate as many steps as possible. Below, 12 experts from Fast Company Executive Board each offer one suggestion to help other brand leaders and creative UX designers adapt their product designs for new and evolving wearables, smart home devices, and other Internet of Things devices.
expert panel
Customers will thank you kindly for putting their design needs first, leaving non-essential product bells and whistles at the door. It's an exciting time when a company is preparing to launch a new app or feature on one of its existing products. However, before introducing an updated design or functionality on the current model, it's important to gather as much feedback as possible from the end users and other stakeholders to give them what they want, so you can add meaningful value to their journey with the brand. Creating an overcomplicated design will waste time and budget, so remember that less is more. Below, 10 leaders from Fast Company Executive Board weigh in on how to help creative UX teams develop visually appealing and functional designs. Implementing these best practices will ensure that aesthetic choices do not compromise product usability, and customers are satisfied with their experience.
expert panel
Here's how to introduce Innovation and team creativity alongside company standards. Oftentimes, in the business world, employees may be afraid to get creative or express themselves freely because they are certain their ideas will get shot down, especially if it's outside of traditional regulations. However, in the digital landscape that continues to evolve, company leaders must keep an open mind about potential ideas that may sound risky but could be exactly what is needed for the company to thrive in the long run at a rapid rate. Below, 11 members from Fast Company Executive Board each discuss one way employers can balance innovation with regulation to avoid stifling team creativity while ensuring safety and ethical standards.
article
Sep 23, 2024
Data-driven marketing is no longer a luxury; it’s a necessity for brands that want to stay relevant, engage their audiences effectively, and achieve tangible results.
expert panel
With the right structure, sharing business knowledge in the classroom can benefit seasoned working professionals and their students. Here's how to stay organized and energized while mentoring the next generation. If you are a business leader who is extremely passionate about your 9 to 5 duties, you may want to consider using your positive influence to encourage future professionals through an adjunct professorship role. One of the biggest challenges—whether teaching in person or online—is how to avoid burnout from working all day and teaching after hours. But when it comes to managing work responsibilities and personal lifestyle, the experts from Fast Company Executive Board have got you covered and know how to strike the right balance. Here are 16 tips to make the experience less stressful and more rewarding.
expert panel
The right talent acquisition strategies can help ensure your company’s long-term success. Every successful company needs a strong talent acquisition strategy. Whether you're focused on building a robust pipeline, streamlining your onboarding process, or leveraging analytics to predict future needs, the right approach can drive sustainable growth and keep your organization competitive. Below, Fast Company Executive Board members share how their talent acquisition strategies are shaping the future of their organizations. Here's what they've found to work well and how you can apply these insights to your own talent acquisition efforts.
expert panel
Here's why sharing your expertise as an adjunct professor with the next generation of leaders can be rewarding but challenging. Taking on an adjunct professor role offers leaders a special opportunity to share hard-earned insights with the next generation. This role can be incredibly rewarding, as it allows you to shape future leaders while leaving a lasting professional legacy. However, translating industry experience into an academic setting comes with its own set of challenges, particularly in adapting to different learning styles and expectations. Below, Fast Company Executive Board members share their thoughts on the benefits and hurdles of stepping into this educational role.
expert panel
Business owners must carefully evaluate key factors to ensure their brick-and-mortar locations are set up for long-term success. For any business owner, securing the right real estate for a brick-and-mortar location is a critical decision that requires careful consideration of several market factors. Decisions made during this process can have a long-lasting impact on a business’s success. Below, Fast Company Executive Board members offer valuable tips to help you make informed decisions when selecting a physical location for your business. From understanding current market trends to evaluating the long-term potential of a location, here's how these key elements can make or break the success of the business.
expert panel
Online platforms like LinkedIn provide opportunities for career professionals to gain a foothold while transitioning to new industries. Many professional skills translate well from one industry to another. For job seekers who are looking to change industries, it's important to be specific about how their professional experiences will help them be successful in their new chosen field. One way to do this is to leverage online platforms to showcase your expertise and transferrable skills. To help, 20 members of Fast Company Executive Board share strategies for translating existing skills into new career paths to stand out to potential employers. Follow their advice to build your professional network, showcase past projects, and provide thoughtful commentary on relevant topics to establish yourself in a new industry.
expert panel
Ignore your inner voice of self-doubt—you got this. Here's how successful thought leaders can start writing today, and keep going. For thought leaders who have solidified their reputation in a particular industry (or are looking to do so), one next step to build up credibility among colleagues and followers is to broaden their credibility by publishing a book. Doing so can help elevate trust and loyalty among your current audience. It may also bring in a new base to keep the momentum thriving in the future. If you've got plenty of ideas but don't think you have the time or patience needed to realistically get the job done, think again—11 experts from Fast Company Executive Board are here to help. They each share some tried and true best practices for a thought leader or influencer who wants to share their knowledge through book publishing for the first time. Here's how new writers can get their thoughts down on paper and expand their reach.
expert panel
Your brand may be selling itself short by remaining socially distant. Here's how to reconnect with customers and maintain their loyalty. As the virtual e-commerce system continues to evolve, brand leaders can no longer afford to sit on the sidelines if they want to see their companies thrive. That is why it is so important to actively engage with current and potential customers in the digital spaces they rely on to keep them informed about how your business can make a difference in their lives and meet their needs. If you're beginning to feel a disconnect between your audience and want to reestablish a stronger bond by elevating your efforts in brand awareness, here are 14 strategies from Fast Company Executive Board members to help start you off. You may need to catch up in some areas, but by applying these tips of the trade, you'll learn to be better engaged in the digital community and drive business impact to its highest capacity.
article
By staying proactive, continually learning, and leveraging networks, job seekers can find opportunities even in the most challenging times.
expert panel
Consider these factors to engage your clients and grow your business. In a digital business economy, serving today's current and prospective customers who have short attention spans is becoming increasingly important but also a bit of a challenge. Whether a brand decides to post more meaningful content value on its YourTube channel or TikTok platform, the time is now for video engagement. Otherwise, the company may be missing out significantly on elevating in a consistent and effective manner. Here, nine experts from Fast Company Executive Board share how business owners are leveraging video marketing to promote their brands' products and services, and how this strategy has been beneficial to their establishment's success.
expert panel
Marketing teams can comply with data collection restrictions and still connect with the right consumers. While data collection through AI tools can enhance a brand's ability to understand its customers' journey, new privacy laws and cookie restrictions are challenging innovative leaders and teams to think outside of their traditional marketing approach to gathering information. Expert members from Fast Company Executive Board highly recommend that companies prioritize compliance to create more transparency and develop authentic company-client relationships. Here, they provide seven solid strategies to address global privacy laws and overcome any impact these restrictive regulations may have on their advertising and marketing efforts.
article
Marketing for nonprofits requires a unique blend of creativity, empathy, and strategic planning to truly engage audiences and inspire action. Here are five strategies to get you started.
expert panel
From podcast novice to professional, here's how to gain followers and create engaging content with the popular entertainment outlet. Now, more than ever, podcasts are at the forefront of entertainment. As a thought leader with a podcast, you may have wondered how to gain traction in the popular entertainment sphere without compromising your original purpose for the podcast. To assist in this journey, Fast Company Executive Board members provide tips for growing your podcast following and creating engaging, relevant content to make an impact. With these expert recommendations, you can captivate and grow your audience effectively without losing sight of your original goals.
expert panel
Follow these tips to increase your company's ROI on conference sponsorships and collaborations. Whether you're a sponsor or a collaborative planning partner, being involved in industry conferences is a huge opportunity to expand your company's reach. Both virtual and on-site events provide a chance for you to grow your customer base, gain exposure among professionals in your field and even shape industry trends. To that end, 15 Fast Company Executive Board members share their insights on maximizing the impact of these annual events on your organization. From collaborating with complementary businesses to creating engaging experiences, these strategies can help you make the most of your conference participation.
expert panel
These strategies can help you forge good relationships with the press and encourage positive PR for your business. Media coverage and strong press relationships are often essential for elevating your company's public-facing profile. But how do you effectively engage with the press and create a business relationship that benefits both parties? Below, Fast Company Executive Board members offer their best tips for leaders who want to connect with journalists and secure valuable media exposure. Read on for their recommendations on navigating press relations and securing positive media coverage.
expert panel
Business experts share what it takes to manage a company and its people. Leading an organization to success can be a tremendous amount of pressure, but managing teams and being a positive influence on how they see the institution can be an even trickier balance to strike—whether you are new or seasoned when it comes to guiding direct reports in the workplace. Here, 16 Fast Company Executive Board members each talk about the most important thing they have learned in their current role about how to lead others in an organization or department.
expert panel
Smarter, greener solutions to expand your business and save money. Leading a business that is still thriving and relevant to its consumers in today's tight economy is no easy feat. Having the bandwidth to launch a second brick-and-mortar location to serve a different target audience in another location is even more remarkable, but there are certain details that, if implemented correctly, can help companies save on the lifecycle of projected building costs over the long term. Below, nine Fast Company Executive Board members each offer a sustainable design idea for the architectural renovation plans for the space. They also discuss some of the structural pitfalls to watch out for.
expert panel
Putting these solutions into practice can increase employee productivity, collaboration, and communication. One of the best benefits of hybrid-remote work opportunities is the flexibility given to change your workspace environment as needed. But whether employees are required to be at the office headquarters three days a week or are working remotely every day, the management team needs to keep team morale up and communication flowing to help the company succeed. Below, 17 experts from Fast Company Executive Board each provide one creative way company leaders can redesign their physical or virtual workspace to increase team productivity and motivation.
article
As markets continue to diversify, the companies that will lead are those that understand and embrace the complexity of serving a multicultural world.
expert panel
You may have a groundbreaking design 'solution,' but have you thought about the following points? Whether your creative design team has been tapped to incorporate a new outdoor green space in a public setting, or partner to develop a community recreation center where residents can gather to spend quality time with their family and friends, the first step is for business leaders and staff to understand who they serve. In fact, reaching out to local residents from the broader community, upfront, is a better way to build bridges, gather feedback, and understand the pain points that may (or may not) need to be solved. Doing so will also help cut down on any unnecessary investments that are not a good fit for the intended audience being served. Below, eight members from Fast Company Executive Board share one thing that company leaders need to consider both socially and culturally when integrating a sustainable design solution into the marketplace.
expert panel
Investing in human capital is essential to competitive advantage in today's marketplace. One of the keys to building a successful company is hiring the right people. But, hiring the top talent will only take an organization so far if the leadership is not willing to support the education of high-performing employees who want to pursue the latest skills, invest in their personal growth, and apply their knowledge to the work they are doing every day on the job. If you want to invest in employee training and development, here are 12 strategies to consider when it comes to upskilling or reskilling your team, courtesy of Fast Company Executive Board members.
expert panel
What's your business specialty? Use this list as a starting point for growth, development, and long-term career success in design. As the current market continues to evolve and grow more complex, it's a benefit to have years of practical, on-the-job training on your resume. It's a bonus if you can also find the time to become certified in a niche industry or specialization in your specific field that will put you in the driver's seat when determining the direction you want to take in your career. Here, 12 experts from Fast Company Executive Board each suggest one certification that every aspiring design leader should consider to enhance their current and future business options in their field of choice.
expert panel
Think outside the box to save your team time and money, so they won't have to reinvent the wheel. It's always an exciting time when upper management green-lights a team to work on a new design project that, once completed, will have a positive impact on the company's staff and clients, and improve the organization's potential for sustainable growth over time. But when it comes to resources, whether your funds are unlimited or you can't afford to overspend, there are smarter ways to consider how to complete the project without breaking the bank. Here, 10 experts from Fast Company Executive Board each share one tip to help design leaders and their teams repurpose existing structures or materials to reduce waste and promote a circular economy.
expert panel
Don't sleep on yourself. Apply these brand strategies to remain diligent about pouring into your future no matter where you are in life or work. Whether you own your own business or represent your current employer, the fluctuating marketplace continues to demonstrate that nothing is guaranteed. That's why business owners who are also thought leaders and career professionals and are trying to elevate their industry stakes are all the wiser for nurturing their personal and professional brands simultaneously. It may mean taking up a course to update their skills or knowledge on a particular industry topic, or it could be as simple as becoming more intentional about connecting with like-minded industry peers and mentors. Either way, professionals who are proactive in ensuring they have the potential to grow outside of any one organization or business venture are more likely to set themselves on course to secure a stable outlook for their future no matter what conditions the economy is facing. Below, 12 Fast Company Executive Board members each offer one best practice for aspiring and current thought leaders who want to strengthen their personal and professional brands successfully.
expert panel
Apply these strategies to ensure your company is sending the right message to gain consumer trust and loyalty. With artificial intelligence tools at their fingertips, brand leaders can better assess where the consumer market is heading and how to address the challenges of the day. Using digital results to reframe an email or marketing campaign may be an effective way to stand out as a go-to company that can find solutions, but connecting in a meaningful way will solidify a stronger business relationship. Below, 12 Fast Company Executive Board members each provide a strategy for new or established brands to improve B2C relationships and grow their business by leaps and bounds.
expert panel
14 steps to consider before making a marketing design switch that could confuse or alienate loyal customers. It may be time to update your product in the marketplace; however, it's important to do your research and revisit how and why the brand was successful in the first place. You may not necessarily need a full overhaul to remain competitive and relevant in the current market space. It may just take a tweak here and there to highlight a timeless feature that consumers still care about. Taking this approach and reaching out to collaborate with your PR department is a smart way to put your brand over the top for continued success among competing companies in the industry. Below, 14 Fast Company Executive Board members each offer one idea to keep in mind when preparing for a package redesign of an established product that needs a bit of modernization in these current times.
expert panel
In times of economic uncertainty or organizational restructuring, tough decisions like layoffs can be unavoidable. However, how these decisions are executed can have profound implications not only for the individuals directly affected but also for the morale, culture, and long-term success of the company. Any leader who is wrestling with a layoff decision has likely been sitting with that and preparing for months. For everyone else, on the other hand, it will be news — and a shock. This is where empathy, often regarded as a soft skill, emerges as a critical quality for business leaders to embody during such challenging times. It's important to give time for teams to understand, process and heal. To help leaders going through a reduction in workforce, I ask members of Company Culture Group, a community I lead through Fast Company Executive Board, how leaders can organize layoffs with empathy.
article
Whether orchestrating campaigns for renowned brands or collaborating with local institutions, the lessons learned transcend borders and cultures.
expert panel
Business leaders teach professionals 18 smart, practical ways to speak up and get ahead. Whether they're just starting out in their industry of choice or have been at it for several years, it's natural for career-minded, ambitious individuals to keep an eye on opportunities that could give them an edge in their professional lives. But, in order to keep their skin in the game and gain the respect of their leaders and coworkers, it's essential for employees to first build trust in their capabilities if they want like-minded colleagues to buy into the contributions they are trying to make. To help you speak up about your concerns or ideas, 18 Fast Company Executive Board members share their best practices with other workers who wish to present their ideas and become a better advocate for themselves at their current place of business.
expert panel
Apply these methods to build a successful company in today's marketplace. Launching a startup company may seem like a daunting task at the beginning, especially when you're juggling so many responsibilities all at once. You may be feeling overwhelmed, but if you work strategically to find the right balance and remain focused, the decisions you make about going into business will be worth it all in the long run. To share some encouragement, experts from Fast Company Executive Board weigh in on the countless ways every business owner can turn their personal experiences (upbringing, hardships, or financial setbacks) into business opportunities they'll be proud to put their name on.
expert panel
Here's how to build better relationships with your community workforce, local government, and area businesses. There is much to consider when company leaders begin negotiating and collaborating with local governments to possibly open headquarters in a new or unfamiliar area. It's not only about understanding the potential target audience, but it's also about protecting, respecting, and maintaining the workforce and consumer pipeline that already occupies the community. All brands must be aware of the direct impact and responsibility that comes with settling into the cities they plan to conduct business in worldwide. Here, 16 experts from Fast Company Executive Board offer tips to help business leaders execute their grand opening plans without a hitch—and with the local community's connection and buy-in.
expert panel
Business experts weigh in on the best ways to make a real difference in underserved neighborhoods. When a well-known or promising company comes to the area, it can be a win-win for businesses and community residents, especially if the establishment is located in an underrepresented neighborhood of people who may be struggling. It's more than just gaining the ability to target an untapped market or provide job opportunities to help people feed their families and develop a clear shot at professional growth; it's also about creating connections and providing education to build loyalty and trust. With that said, there are plenty of ways for an organization to support underserved BIPOC communities—whether it's a few blocks away or miles apart. Below, 11 experts from Fast Company Executive Board offer their best practices for company leaders who want to contribute to BIPOC communities through workforce training initiatives, financial assistance, and entrepreneurial development programs.
expert panel
Transparency paired with a consistent message on your company vision and values goes a long way in building brand awareness and trust. When it comes to building community and laying the foundation for creating long-term customer and stakeholder relationships that you can count on, it's important to let people know where you stand on current issues to maintain genuine transparency and real authenticity. Below, 15 experts of Fast Company Executive Board each share one factor for leaders to consider if they want their brand to become known for its community activism—beyond the products and services it provides.
Company details
Fortune 206
Company bio
Fortune 206 is a pioneering independent creative agency proudly owned by women of color. Committed to transforming challenges into opportunities, we specialize in guiding our clients through the most demanding business situations. As adept storytellers, our team crafts compelling narratives and bold ideas, enabling our clients to build robust brands and establish meaningful connections with their audiences. Beyond storytelling, we serve as brand architects, delivering innovative designs that not only drive the sale of products and services but also facilitate business growth and future readiness. At Fortune 206, we blend creativity with strategy to create powerful solutions that resonate in a crowded market.