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Maria Alonso

Head of Account ManagementFortune 206

Seattle, WA

Member Since December 2023

Skills

Advertising
Marketing
Marketing Communications

About

Maria Alonso leads Fortune 206´s account management department, creating campaigns and initiatives that engage and empower the community, especially marginalized groups, responding to and resonating with their unique needs and challenges. She’s an accomplished marketing executive with proven success and a passion for leading programs that drive brand growth and enhance customer experiences. She brings diversity, equity and inclusion to the ad agency world, curating campaigns for Fortune 500 clients that include Starbucks, Amazon, and Coca-Cola. Alonso helps brands connect with their audiences by communicating unique narratives and big ideas that stand out in a crowd. She has more than 15 years of experience working with top clients, such as Unilever, T-Mobile, Abbott, Janssen, Novartis, and Jim Beam (US and globally) across a range of categories that include consumer packaged goods, beauty, personal care, infant care, nutrition, OTC health & wellness, and HCP initiatives. She’s worked on Dove’s “Real Women” campaign, created synergy in all digital branding for Starbucks in LATAM, increased 15% of patient (OBGYN) appointments for UWMedicine, and managed to increase diversity by 150% in a local NGO. Maria has been honored as a “Woman of the Week Future for Us,” served as a board member for the American Marketing Association Puget Sound, and speaker on diversity in advertising and multicultural advertising. In addition to her role at Verity, Maria founded a line of handbags, Colibri Handbags, producing one-of-a-kind pieces designed and created by a community of artisans in Chiapas, Mexico. She gives back 30% of all profits to artisan communities in Mexico. Outside of work, Maria enjoys trying new restaurants, traveling, visiting friends and family at home in Mexico, caring for her Bischon frise pup, and continually supporting marginalized communities.

Published content

7 ways brand marketers can overcome global privacy laws

expert panel

Marketing teams can comply with data collection restrictions and still connect with the right consumers. While data collection through AI tools can enhance a brand's ability to understand its customers' journey, new privacy laws and cookie restrictions are challenging innovative leaders and teams to think outside of their traditional marketing approach to gathering information.  Expert members from Fast Company Executive Board highly recommend that companies prioritize compliance to create more transparency and develop authentic company-client relationships. Here, they provide seven solid strategies to address global privacy laws and overcome any impact these restrictive regulations may have on their advertising and marketing efforts. 

5 strategies for driving positive change through nonprofit marketing

article

Marketing for nonprofits requires a unique blend of creativity, empathy, and strategic planning to truly engage audiences and inspire action. Here are five strategies to get you started.

13 ways thought leaders can grow their podcast following and create engaging content

expert panel

From podcast novice to professional, here's how to gain followers and create engaging content with the popular entertainment outlet. Now, more than ever, podcasts are at the forefront of entertainment. As a thought leader with a podcast, you may have wondered how to gain traction in the popular entertainment sphere without compromising your original purpose for the podcast. To assist in this journey, Fast Company Executive Board members provide tips for growing your podcast following and creating engaging, relevant content to make an impact. With these expert recommendations, you can captivate and grow your audience effectively without losing sight of your original goals.

15 ways to maximize sponsorships and partnerships at annual conferences

expert panel

Follow these tips to increase your company's ROI on conference sponsorships and collaborations. Whether you're a sponsor or a collaborative planning partner, being involved in industry conferences is a huge opportunity to expand your company's reach. Both virtual and on-site events provide a chance for you to grow your customer base, gain exposure among professionals in your field and even shape industry trends. To that end, 15 Fast Company Executive Board members share their insights on maximizing the impact of these annual events on your organization. From collaborating with complementary businesses to creating engaging experiences, these strategies can help you make the most of your conference participation.

19 tips for company leaders seeking media coverage and strong media relationships

expert panel

These strategies can help you forge good relationships with the press and encourage positive PR for your business. Media coverage and strong press relationships are often essential for elevating your company's public-facing profile. But how do you effectively engage with the press and create a business relationship that benefits both parties? Below, Fast Company Executive Board members offer their best tips for leaders who want to connect with journalists and secure valuable media exposure. Read on for their recommendations on navigating press relations and securing positive media coverage.

Learning to lead effectively in the workplace: 16 tips to success

expert panel

Business experts share what it takes to manage a company and its people. Leading an organization to success can be a tremendous amount of pressure, but managing teams and being a positive influence on how they see the institution can be an even trickier balance to strike—whether you are new or seasoned when it comes to guiding direct reports in the workplace. Here, 16 Fast Company Executive Board members each talk about the most important thing they have learned in their current role about how to lead others in an organization or department.

Company details

Fortune 206

Company bio

Fortune 206 is a pioneering independent creative agency proudly owned by women of color. Committed to transforming challenges into opportunities, we specialize in guiding our clients through the most demanding business situations. As adept storytellers, our team crafts compelling narratives and bold ideas, enabling our clients to build robust brands and establish meaningful connections with their audiences. Beyond storytelling, we serve as brand architects, delivering innovative designs that not only drive the sale of products and services but also facilitate business growth and future readiness. At Fortune 206, we blend creativity with strategy to create powerful solutions that resonate in a crowded market.

Industry

Marketing & advertising

Area of focus

Advertising
Creative Agency
Digital Marketing

Company size

51 - 200