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Marija Zivanovic-Smith

Chief Marketing & Communications OfficerIEX

Washington, DC

Member Since July 2022


Executive Leadership
Innovation & Growth
Marketing Strategy


Marija Zivanovic-Smith is the Chief Marketing & Communications Officer of IEX. She is known for her strategic vision that keeps brands ahead of the curve, anticipating global trends and providing transformational brand leadership, digital and growth marketing strategies, and helping businesses enter new markets and business lines. At IEX she leads the strategic marketing, brand and communications, and government affairs functions to help drive growth for IEX’s exchange and technology businesses as IEX enters the digital asset space. A seasoned technology executive with experiences spanning from Fortune 500 companies (IBM, NCR) to start-ups, Zivanovic-Smith is passionate about her community and financial inclusion. She served as a White House appointee to the Asia Pacific Economic Cooperation Business Advisory Council as the U.S. business representative, received the Serbian Medal of Honor for positive impact on the nation's economy, and serves on the Board of Trustees of Browne Academy, and as a Digital Supply Chain Initiative fellow.

Published content

Hey Siri, we need to talk about women in AI


AI is moving forward—full speed ahead—whether we are ready to embrace it or not. What’s essential is ensuring that we, as women, have a seat at the table when it comes to shaping the future of AI and the tools it employs.

Web 2.0 vs. Web3: What’s your next marketing move?


Just as Web 2.0 brought a kaleidoscope of new opportunities from smartphones to social networks, Web3 is bringing the next wave of tools and innovations. 

Company details


Company bio

IEX Group, Inc (“IEX”) builds technology that levels the playing field. We are passionate problem-solvers determined to remove barriers to equal opportunity and sustainable growth. Founded in 2012, IEX launched a new kind of securities exchange in 2016 that combined a transparent business model with innovative design to protect investors and enhance market integrity. Today, we’re applying our experience and game-changing technology to advance competitive markets and help scalable, sustainable, and innovative businesses thrive in other industries. Through our Exchange, Digital Assets and Technology groups, IEX provides high-performance infrastructure that helps people access financial markets and seize new opportunities for growth. Learn more about IEX at



Area of focus

Financial Exchanges

Company size

51 - 200