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Marina Cvetkovic

Co-CEOHeimann Cvetkovic & Partners

Zรผrich, Switzerland

Member Since October 2021


Public Speaking
Board Level
Coaching for Excellence


I am an award-winning leadership advisor and executive coach with 15+ senior business experience working for worldโ€™s leading organizations. My expertise is accelerating performance of executives and top teams (CEO/ET/Board) through: โœ” 1-1 ๐‘ฌ๐’™๐’†๐’„๐’–๐’•๐’Š๐’—๐’† ๐‘ช๐’๐’‚๐’„๐’‰๐’Š๐’๐’ˆ: Executive Transitions | Stakeholder Influence | Executive Positioning and CEO Branding | High Performing Board Members. Apply to work with me 1-1 : โœ” ๐‘ณ๐’†๐’‚๐’…๐’†๐’“๐’”๐’‰๐’Š๐’‘ ๐‘จ๐’๐’๐’Š๐’‚๐’๐’„๐’† ๐‘ท๐’“๐’๐’ˆ๐’“๐’‚๐’Ž ๐’‡๐’๐’“ ๐‘ป๐’๐’‘ ๐‘ป๐’†๐’‚๐’Ž๐’”: Team coaching program focused on strengthening the Leadership Alliance - authentic, intentional and committed relationship between the leadership team members, starting with the CEO and the Chairman of the Board โœ” ๐‘ต๐’†๐’™๐’•๐‘ฎ๐’†๐’ ๐‘จ๐’…๐’—๐’Š๐’”๐’๐’“๐’š ๐’‡๐’๐’“ ๐‘ฌ๐’™๐’†๐’„๐’–๐’•๐’Š๐’—๐’†๐’” ๐’‚๐’๐’… ๐‘ป๐’๐’‘ ๐‘ป๐’†๐’‚๐’Ž๐’”: I support executives and leadership teams by connecting them with a hand-selected group of global elite NextGen leaders offers for targeted analysis, reverse mentoring or rapid consulting ๐’๐„๐‹๐„๐‚๐“ ๐๐”๐’๐ˆ๐๐„๐’๐’ ๐‚๐‘๐„๐ƒ๐„๐๐“๐ˆ๐€๐‹๐’ โ€ข 15+ years of senior executive experience in Big 4, financial services, executive search and leadership consulting across Europe and US (PwC; Swiss Re; Heidrick & Struggles). Prior leadership roles include Head of Finance, VP Strategy and Innovation, Chief of Staff to the CEO โ€ข In 2019 won the โ€œFiNext Awardโ€ in Orlando, Florida โ€ข Studied Digital Transformation Strategy at Berkley, Cybersecurity at Harvard, Board Governance at Wharton and Future of Work at the World Bank. MSc in Economics/CFA ๐’๐„๐‹๐„๐‚๐“ ๐‚๐Ž๐€๐‚๐‡๐ˆ๐๐† ๐‚๐‘๐„๐ƒ๐„๐๐“๐ˆ๐€๐‹๐’ โ€ข MG100 member alongside Dr. Jim Kim, Alan Mulally and other top 100 selected leaders in the world โ€ข Certified Professional Coach (Institute of Excellence in Professional Coaching in NYC) โ€ข Certified Coach Supervisor (Daniel Goleman Emotional Intelligence Coaching Certification) ๐’๐„๐‹๐„๐‚๐“ ๐“๐‡๐Ž๐”๐†๐‡๐“ ๐‹๐„๐€๐ƒ๐„๐‘๐’๐‡๐ˆ๐ โ€ข Official Member of the Forbes Coaches Council โ€ข TEDx Speaker and Founder in NYC โ€ข Keynote speaking: TEDx, The Conference Board Executive Coaching Conference in NYC, CoachSource Summit in London, Strategy & Innovation World Forum in NYC, Global Insurtech Leaders Summit in NYC and many others โ€ข Published: ICF, Forbes, Amex, UBS, Insurance Thought Leadership and others โ€ข Board Service: Governance Matters in NYC, Rutgers University Center for Innovation and others MARINAโ€™S TEDx talk:

Published content

Leading through alliances in a fragmented world


I believe the CEOs and boards who will thrive in the future will be those who show up as true strategic partners in the industry and society.

The rise of the CEO positioning: Four factors of success


Strategic CEO positioning can be a win-win opportunity for both the company and the executive.

What does it really take to become a future-ready CEO?


The new CEO is very different from the CEO of the past.

Company details

Heimann Cvetkovic & Partners

Company bio

Heimann Cvetkovic & Partners AG is an Executive Advisory Firm in Zรผrich, experts in creating strong and authentic Leadership Alliances at the TOP of organisations.


Corporate leadership

Company size

2 - 10