Member Since November 2021
About
As CEO and principal strategist at Mark Allen & Co., Mark leads a team that advises chief executives at leading global brands, creative companies, publishers, AI leaders, purpose-driven organizations, consumer products and enterprising startups. The firm’s roster includes household names like Accenture Interactive, AARP, Acceleration Community of Companies, ADWEEK, BBH USA, GUT, Hill Holliday, Madwell, SS+K, Buick, GMC, Exiger, MTV, Samsung, VH1, W Hotels and many more. Mark knows what your business needs to grow, because he’s created and run businesses for decades. He combines a strategist’s view of industry with a creator’s ability to reimagine it. Prior to Mark Allen & Co., he spent nearly a decade in the world of celebrity and entertainment, leading two national magazines, serving as managing editor of OK! Magazine and founding team member and editor-in-chief of Life & Style Weekly. He also held executive positions including general manager of Life & Style, VP of Bauer Publishing, and VP of communications for MTV Networks’ online division. He shares his insights regularly in places like AdAge, Adweek, Fast Company, Campaign, Forbes, LinkedIn, PR Daily, PR News, PR Week, Reuters, The Los Angeles Times, The New York Times, and USA Today… …and in any boardroom focused on growth.
Mark Pasetsky
Published content
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Jul 24, 2024
There is a lot you can do in the first 30 days to set the tone for a productive, collaborative relationship with your PR firm and for PR wins early in the engagement.
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Here are seven underrated PR moments your business should be taking advantage of.
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Like any relationship, building trust with the press requires an investment of time and effort.
expert panel
14 steps to consider before making a marketing design switch that could confuse or alienate loyal customers. It may be time to update your product in the marketplace; however, it's important to do your research and revisit how and why the brand was successful in the first place. You may not necessarily need a full overhaul to remain competitive and relevant in the current market space. It may just take a tweak here and there to highlight a timeless feature that consumers still care about. Taking this approach and reaching out to collaborate with your PR department is a smart way to put your brand over the top for continued success among competing companies in the industry. Below, 14 Fast Company Executive Board members each offer one idea to keep in mind when preparing for a package redesign of an established product that needs a bit of modernization in these current times.
expert panel
In 2024, it's about finding an event that provides value and is worth your time. When the COVID-19 pandemic forced major shutdowns across the globe in 2020, it prompted conference coordinators and their biggest sponsors to quickly rethink how to transition into offering a broader range of virtual events to professionals who wanted to participate despite having to shelter in place. Their ability to revamp the annual or bi-annual conference experience as we used to know it gave businesses and nonprofits an even wider scope to spread their messages while also educating professionals on the latest trends, challenges, and opportunities to find better solutions for their current and future clientele. In this discussion, members of Fast Company Executive Board explain how they currently view the latest networking platforms and their ability to elevate their business profile or brand awareness in today's marketplace. They also share nine reasons why it's still a must to attend hot ticket industry affairs—whether you're traveling to an exciting destination with all the perks of in-person business connections and going out with colleagues, or you've decided to cut back on your travel itinerary and prefer to watch the entire event from your living room couch.
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Mar 25, 2024
Whether you’re already working with a PR firm or looking for a new one, make sure your PR team checks these boxes.
Company details
Mark Allen & Co.
Company bio
Founded by PR and media expert Mark Pasetsky, Mark Allen & Co. advises a wide range of C-suite executives in advertising, b2b, consumer, entertainment and professional services. Accenture Interactive, AARP Media Solutions, Acceleration Community of Companies, BBH USA, Buick, Creative Business, Daybase, Grow, GMC, JOAN Creative, Forsman & Bodenfors, Lion Brand Yarn, Listen Campaign, Mcgarrybowen, Media Kitchen, Samsung, SurvivorNet and W Hotels are among many of our respected clients. Mark Allen & Co. is best known for reinventing the traditional PR agency team model, where clients benefit from working directly with seasoned public relations professionals supported by veteran editorial talent who come from a variety of leading national, business and trade media outlets. Our teams are experts at developing breakthrough messaging to help brands navigate constant change. The result is a consistent flow of marketing opportunities designed to position your organization as a leader, including: - Strategic company profile stories; - Prestigious industry awards; - High-profile speaking appearances; and - Timely, industry-leading thought leadership content including published byline articles, white papers and social media content. Mark Allen & Co. is headquartered in New York City. For more information, visit markallenco.com.