Member Since 2021
Mark Pasetsky
Mark Allen & Co.
New York City Area
Veteran PR and media executive Mark Pasetsky is the founder and CEO of public relations agency Mark Allen & Co., where he serves as a trusted advisor to top C-suite executives in advertising, b2b, consumer, entertainment and professional services. Accenture Interactive, AARP Media Solutions, Acceleration Community of Companies, BBH USA, Buick, Creative Business, Daybase, Grow, GMC, JOAN Creative, Forsman & Bodenfors, Lion Brand Yarn, Listen Campaign, mcgarrybowen, Media Kitchen, MTV, Samsung, SurvivorNet, VH1 and W Hotels are among the clients he’s worked with during his nearly 30-year career. Under Pasetsky’s direction, Mark Allen & Co. established a new PR model where clients benefit from working directly with seasoned public relations professionals supported by veteran editorial talent who come from a variety of leading national, business and trade media outlets. This modern approach to building a PR team approach has allowed the firm to offer clients an insider’s view to what’s trending and what makes a story in today’s competitive news cycle. The result is high-profile feature stories, major executive award wins and highly visible speaking engagements and industry-leading thought leadership content, from byline articles to op-eds and LinkedIn content. Prior to Mark Allen & Co., Pasetsky spent nearly a decade in the world of celebrity and entertainment, leading two national magazines, serving as managing editor of OK! Magazine and editor-in-chief of Life & Style Weekly. He also held senior level positions including general manager of Life & Style, VP of Bauer Publishing and VP of communications for MTV Networks’ online division. A recognized thought leader, Pasetsky is a member of Fast Company’s Executive Board and frequently contributes op-eds to Adweek, Campaign, PR News, Forbes and The Huffington Post. He has also been interviewed by The New York Times, Reuters, The Los Angeles Times, USA Today, AdAge and E! Online. Pasetsky is a graduate of the University of Maryland, where he received a BA in Journalism.
RECENT CONTENT
November 30th, 2022
8 simple tips for writing an article that’s ready for prime time
Follow these eight simple tips to make sure your submitted article stands out from the rest.
August 24th, 2022
5 creative ways to leverage PR during a recession
As businesses ready for a possible recession, CEOs, CMOs and CROs can put their PR to work for them.
July 19th, 2022
7 tips for writing a winning award submission
What’s the secret to writing a winning award submission?
June 15th, 2022
7 ways small business owners can attract A-list talent
What is one of the biggest challenges for small business owners in 2022? Finding and retaining A-list talent.
April 22nd, 2022
The three big mistakes brands make in LGBTQ+ PR
One message doesn’t fit all.
April 18th, 2022
15 ideas to build brand recognition in a crowded marketplace
Follow these tips to attract the right people, gain credibility, and elevate your business.
March 17th, 2022
Overwhelmed at work? Here's how to recharge and get re-inspired
11 ideas to regain confidence and complete a pending project.
March 10th, 2022
How to approach metaverse PR: 5 lessons from the early internet
Start getting familiar with the metaverse today, and you’re more likely to be ahead of the curve than playing catch-up with competitors.
February 17th, 2022
Nervous about being interviewed by the press? Do these 5 things
A media misstep can have big consequences in today’s media landscape, but that’s no reason to shy away from the press.
January 19th, 2022
Nine steps to building your company’s reputation
Here’s how to build a highly effective thought leadership campaign.
COMPANY INFO
Mark Allen & Co.
Founded by PR and media expert Mark Pasetsky, Mark Allen & Co. advises a wide range of C-suite executives in advertising, b2b, consumer, entertainment and professional services. Accenture Interactive, AARP Media Solutions, Acceleration Community of Companies, BBH USA, Buick, Creative Business, Daybase, Grow, GMC, JOAN Creative, Forsman & Bodenfors, Lion Brand Yarn, Listen Campaign, Mcgarrybowen, Media Kitchen, Samsung, SurvivorNet and W Hotels are among many of our respected clients. Mark Allen & Co. is best known for reinventing the traditional PR agency team model, where clients benefit from working directly with seasoned public relations professionals supported by veteran editorial talent who come from a variety of leading national, business and trade media outlets. Our teams are experts at developing breakthrough messaging to help brands navigate constant change. The result is a consistent flow of marketing opportunities designed to position your organization as a leader, including: - Strategic company profile stories; - Prestigious industry awards; - High-profile speaking appearances; and - Timely, industry-leading thought leadership content including published byline articles, white papers and social media content. Mark Allen & Co. is headquartered in New York City. For more information, visit markallenco.com.
INDUSTRY
Marketing & advertising