Mark Pasetsky

Veteran PR and media executive Mark Pasetsky is the founder and CEO of public relations agency Mark Allen & Co., where he serves as a trusted advisor to top C-suite executives in advertising, b2b, consumer, entertainment and professional services. Accenture Interactive, AARP Media Solutions, Acceleration Community of Companies, BBH USA, Buick, Creative Business, Daybase, Grow, GMC, JOAN Creative, Forsman & Bodenfors, Lion Brand Yarn, Listen Campaign, mcgarrybowen, Media Kitchen, MTV, Samsung, SurvivorNet, VH1 and W Hotels are among the clients he’s worked with during his nearly 30-year career. Under Pasetsky’s direction, Mark Allen & Co. established a new PR model where clients benefit from working directly with seasoned public relations professionals supported by veteran editorial talent who come from a variety of leading national, business and trade media outlets. This modern approach to building a PR team approach has allowed the firm to offer clients an insider’s view to what’s trending and what makes a story in today’s competitive news cycle. The result is high-profile feature stories, major executive award wins and highly visible speaking engagements and industry-leading thought leadership content, from byline articles to op-eds and LinkedIn content. Prior to Mark Allen & Co., Pasetsky spent nearly a decade in the world of celebrity and entertainment, leading two national magazines, serving as managing editor of OK! Magazine and editor-in-chief of Life & Style Weekly. He also held senior level positions including general manager of Life & Style, VP of Bauer Publishing and VP of communications for MTV Networks’ online division. A recognized thought leader, Pasetsky is a member of Fast Company’s Executive Board and frequently contributes op-eds to Adweek, Campaign, PR News, Forbes and The Huffington Post. He has also been interviewed by The New York Times, Reuters, The Los Angeles Times, USA Today, AdAge and E! Online. Pasetsky is a graduate of the University of Maryland, where he received a BA in Journalism.