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Martha Marchesi

Chief Executive OfficerJK Design

Hillsborough Township, NJ

Member Since August 2023

Skills

Integrated Marketing
Creative Direction
Copywriting

About

As CEO, Martha is responsible for guiding the agency's strategic vision and overseeing the day-to-day operations. Her mission: to attract and retain the industry's best talent, create a positive and powerful culture that fuels innovative, out-of-the box thinking, and deliver solutions that impact clients' brands, businesses and bottom lines. Martha brings her extensive advertising and branding background, creative expertise and strong leadership skills to help move the agency forward.

Published content

19 B2B marketing trends to enhance your 2024 business prospects

expert panel

Here's what marketing teams are counting on to improve their client conversion rates this year. With the landscape of B2B marketing changing at a rapid pace, creative content leaders and teams need to stay ahead of the curve if they want to gain brand recognition among prospective clients in the marketplace. As we head into the new year, 19 Fast Company Executive Board members each offer one trend that they are most excited about and why other leaders should keep an eye on as well to promote their growth of business throughout the entire year.

16 tips to future-proof your business during a tough economy

expert panel

Balance your core ‘bread and butter’ with diverse revenue options. When a business is faced with economic uncertainty in a competitive environment, it may be tough to gauge whether the right decisions are being made to ensure a stable future for the company and its team. The importance of leaning into what you know and are already successful at may seem like the obvious choice of action, but it's also important to recognize a good opportunity to bring in additional revenue when you see one. This may be the key to helping elevate your core business and continue to keep your brand at the forefront of the industry and top of mind for current and potential customers. Here, 16 experts from Fast Company Executive Board each share one strategy that can help company leaders future-proof their business in an unstable marketplace.

New Year’s revolution: Four areas every B2B marketer should explore in 2024

article

It’s clear that B2B marketers are in for an exciting year.

4 ways to maximize the value of your ESG report

article

Here's how to transform your ESG information into inspiration.

Four ways to maintain your marketing momentum in lean times

article

Marketers continue to face financial challenges—but cutting back can mean falling behind.

5 strategies to build a strong sustainability brand

article

Sustainability isn't an option for companies today—it's an expectation.

Company details

JK Design

Company bio

JK is a women-owned brand and communications agency with over 30 years of experience in branding, talent engagement, and social good storytelling. We blend empathy, insight, and a clear understanding of your goals to deliver brands, programs, and activations that showcase your value, drive interest, and deepen the connections that grow your business. We’re proud to have helped tell the stories of clients in the B2B, consumer, and employee engagement spaces—including ADP, Johnson & Johnson, Prudential, and Tiffany & Co. (to name a few!). We’d love to do the same for you.

Industry

Marketing & advertising

Area of focus

Creative Marketing Agency
Branding and Messaging
Employee Experience

Company size

51 - 200