Martha Marchesi

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When sales and marketing join forces, the rewards for both—and the business—can be transformative. 

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In the end, a story that feels authentically and unmistakably human is what turns a good brand into a great one.

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Storytelling can help you create a compelling narrative that engages investors and gives them the confidence to stick with you for the long haul.

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The competition for top talent is fierce—and it’s coming from places you might not expect.

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Is your team in a safe space to collaborate and share? Maintaining a successful business in the marketplace not only depends on brand loyalty from customers but also on the creative health of the company's employees. Fostering a company culture that makes staff members feel psychologically safe enough to express their interests and brainstorm with others will also demonstrate how much their contributions to the organization are valued.  To help business leaders create a better work atmosphere, boost team productivity and morale, and spark innovation to move forward together, 18 Fast Company Executive Board members each offer one tip that leadership teams can do to support their employees' creative health at work.

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B2B sales cycles are longer than ever. Beefing up your brand identity can help you stay in it to win it.

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Today, it's about more than the environment. Broadening your story is critical if you want to connect with employees.

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Taking action shouldn’t take forever. Here are five ways CMOs can hit the ground running.

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Both talent and customers prefer companies that drive social good. Here's how to communicate your commitments in ways that resonate with both groups.

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As market conditions and customer preferences change, keep an eye on your known adversaries—and an eye out for up-and-comers.

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Here's what marketing teams are counting on to improve their client conversion rates this year. With the landscape of B2B marketing changing at a rapid pace, creative content leaders and teams need to stay ahead of the curve if they want to gain brand recognition among prospective clients in the marketplace. As we head into the new year, 19 Fast Company Executive Board members each offer one trend that they are most excited about and why other leaders should keep an eye on as well to promote their growth of business throughout the entire year.

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Balance your core ‘bread and butter’ with diverse revenue options. When a business is faced with economic uncertainty in a competitive environment, it may be tough to gauge whether the right decisions are being made to ensure a stable future for the company and its team. The importance of leaning into what you know and are already successful at may seem like the obvious choice of action, but it's also important to recognize a good opportunity to bring in additional revenue when you see one. This may be the key to helping elevate your core business and continue to keep your brand at the forefront of the industry and top of mind for current and potential customers. Here, 16 experts from Fast Company Executive Board each share one strategy that can help company leaders future-proof their business in an unstable marketplace.

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It’s clear that B2B marketers are in for an exciting year.

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Here's how to transform your ESG information into inspiration.

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Marketers continue to face financial challenges—but cutting back can mean falling behind.

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Sustainability isn't an option for companies today—it's an expectation.