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Martin Pedersen

CEOStellar Agency

Los Angeles, CA

Member Since October 2023

Skills

Budgeting / Forecasting
Business Consulting
Business Management

About

CEO at Stellar Agency. Solving critical enterprise challenges and bringing "Digital Hygge" to our clients.

Published content

What 18 business leaders are most grateful for in 2024

expert panel

No matter the type of year your business has had, there's always something to be grateful for. When running a business, each year comes with its fair share of successes and challenges. While looking back on difficult times can be a helpful learning tool, dwelling on hardships can foster a negative mindset. To counter this, it's important to take a step back, celebrate the wins, and appreciate the positive aspects of your business. In the spirit of the season, 18 Fast Company Executive Board members share what they're most grateful for in 2024.

Biz blogging 101: 18 tips to keep your newsletter fresh and exciting

expert panel

To blog or not to blog—if you're leaning toward the former, follow these tips to maximize your content's impact. Many businesses use blogs to share their insights, boost SEO, and connect with their target audience. Similarly, newsletters—which often include links and information from blog content—can put businesses top-of-inbox and top-of-mind for readers. However, simply publishing a blog or newsletter won't guarantee success; you'll need to carefully consider your content and overall approach. Below, the members of Fast Company Executive Board share the top benefits of business blogs and newsletters. They also discuss tried-and-true strategies for keeping your content fresh and interesting over time, ensuring your blog and/or newsletter continues to make its intended impact week after week.

15 budget-friendly ways to show customer appreciation all year

expert panel

Here's how to show your customers appreciation without breaking the bank. Showing genuine appreciation can go a long way in building lasting relationships with customers and clients. Small but thoughtful gestures can make a big impact for companies on a limited budget and keep customers feeling valued year-round. Here, Fast Company Executive Board members share what you can offer to show how much you value their loyalty while being mindful of your budget. From personalized messages to exclusive access and special perks, there are many ways businesses can express gratitude and strengthen connections without a large expense.

Cross-border collaboration is the key to effective digital transformation

article

Effectively managing offshore and nearshore resources is a key survival skill for today’s digital agencies.

14 tips to lower the risks of launching a successful business

expert panel

Apply these steps to get (and keep) your company off the ground. There is a traditional assumption that if a business is still around—and thriving—after its first five years in the marketplace, then chances are the leadership and team are bound to see their company survive to take further strides. Now, in the new norm, with a global economy that is constantly changing and a digital culture to keep up with, business owners must work double time if they want their products or services to remain relevant in the public eye and gain the attention of potential new clients and customers.  If your company is still fresh out of the gate and looking for smart strategies to keep growing, tapping into the experience of successful entrepreneurs is a big help. Below, 14 experts from Fast Company Executive Board each offer one tip to help startup owners find ways to mitigate risk as they work to grow their businesses.

17 ideas to express employee appreciation during the holidays

expert panel

Are your traditional gift-giving gestures getting stale? The holiday season is the perfect time to spread more cheer by demonstrating to your dedicated employees how much you appreciate their efforts to help keep a well-organized business up and running. If your leadership team is all tapped out of original gift-giving ideas for their team this year, then try one of the following ideas that 17 experts from Fast Company Executive Board highly recommend to show gratitude for the hard work their staff members continue to put in throughout the year. 

Company details

Stellar Agency

Company bio

Every company has a strategy. Bringing that strategy to life is hard. Add the complexity of internal stakeholders with strong ideas and different departmental objectives all seeing disparate ways forward. It’s even harder when you are creating mission-critical digital experiences and products that touch the entire organization and its customers. That’s where Stellar comes in. We thrive on helping you achieve the strategic alignment you need to create and execute complex digital projects to achieve your organization’s business goals. Our ethos of Digital Hygge is ingrained in our approach for harmonizing every part of the journey. The accomplished Stellar team has deep experience rolling up their sleeves and working complicated challenges to successful conclusion. And when issues arise, as they always do, we are your accountable partner that believes in “fixing the problem, not the blame.” Because at the end of the day, strategy AND execution are inseparable and equal partners in achieving your business goals.

Industry

Marketing & advertising

Area of focus

Consulting
Creative Agency
Software Engineering

Company size

11 - 50