Skills
About
Co-Founder | Chief Strategic Officer | at Barrett Hofherr whose goal is to become the biggest small agency in the world. The job Matt takes on when working at marketing agencies throughout his career is to help both the agency and its clients be perceived in the best possible light. His career philosophy holds to the notion that he’s in the people business and his job is to set people up for success while also keeping things provocative, interesting, fun, and optimistic. Matt’s career experience includes being a managing partner at several award-winning advertising agencies including AKQA (an ideas and innovation company that specializes in digital services and products), TBWA/Chiat/Day (the American division of the advertising agency TBWA Worldwide), Direct Partners (an Omnicom data-driven digital marketing agency), Kirshenbaum Bond + Partners (a leading integrated creative advertising and marketing services organization), and the agency he co-founded MUH-TAY-ZIK / HOF-FER (a creatively driven, strategically inspired, full-service advertising agency).
Matt Hofherr
Company details
Barrett Hofherr
Company bio
Big is good. Big is capabilities, resources, and a deep bench. Big is global perspective and cool offices in places like São Paulo or Perth. Small is good, too. Small is speed and senior attention. Small is efficiency and treating every at-bat like there’s two outs in the bottom of the ninth. In the old world, circa March 2020, clients had to make a choice. In the new world, circa now, you don’t. Barrett Hofherr is both small and big. Smig, if you will. We have full-time employees in eight cities. We have best-in-breed partners specializing in everything from media buying to event planning to PR. And we do business around the world, through our relationship with TheNetworkOne. Big has its benefits. Small has its strengths. Like no other agency in the world, we’re committed to being both.