Matthew Tengwall

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Your brand may be selling itself short by remaining socially distant. Here's how to reconnect with customers and maintain their loyalty. As the virtual e-commerce system continues to evolve, brand leaders can no longer afford to sit on the sidelines if they want to see their companies thrive. That is why it is so important to actively engage with current and potential customers in the digital spaces they rely on to keep them informed about how your business can make a difference in their lives and meet their needs. If you're beginning to feel a disconnect between your audience and want to reestablish a stronger bond by elevating your efforts in brand awareness, here are 14 strategies from Fast Company Executive Board members to help start you off. You may need to catch up in some areas, but by applying these tips of the trade, you'll learn to be better engaged in the digital community and drive business impact to its highest capacity.

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Comprehensive programs must incorporate both sides of the security coin to address today's interconnected risks.

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Rapid digitalization has expanded the attack surface for security threats, necessitating more sophisticated physical and cyber security solutions in 2024.

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Access to the right technology can transform the employee experience and ensure maximum productivity and innovation from your team. An exceptional workplace experience should be at the top of many companies' lists when it comes to attracting and retaining top talent. Company leaders are increasingly turning to cutting-edge technology to transform their workplaces for this reason. Here, Fast Company Executive Board members explore how forward-thinking leaders can harness the power of workplace technology to design a workplace experience that's both engaging and efficient. Read on to discover the key strategies and emerging trends that are turning workplaces into dynamic hubs of productivity and collaboration.

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Here's how to improve your productivity and decision-making skills in 2024. Leading a successful corporation in the business sector or a nonprofit that is making an incredible impact on the local and greater community it serves sounds impressive and rewarding; however, it takes plenty of tenacity to maintain industry relevance and a different mindset to make smart business decisions. As the marketplace continues to transform itself in the new normal, managers may be feeling overwhelmed and burned out by all of the tasks piled on their plates to keep up with the changing consumer demands in an uncertain economic climate. To prevent them from high-stress levels, feelings of anxiousness, or seconding-guessing themselves when it comes to decision making, 16 experts from Fast Company Executive Board each offer one tip that could help company leaders get the support they need, which will change the course of their organization for the better.

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Leading business professionals offer advice to the next generation. In a changing world market and tough economy, no one can predict what the future of work will look like in the short term or 10 years from now. One way or the other, what people are realizing in the new norm is that although technological innovations are being elevated every day, companies need to embrace them if they don't want to be left behind. However, these business leaders also agree that the human touch is still essential to ensure smart decisions are being executed for the growth and success of organizations. Below, 14 experts from Fast Company Executive Board discuss how specific industries are currently being impacted and what the next generation of leaders should do to prepare for the unknown.

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If you want to build better connections with your current and potential customers, here are some best practices to get started. In an uncertain business environment and tight economic conditions, customer testimonials should never be taken for granted or underutilized—especially the ones captured on video. Sharing this type of information with other current and prospective customers is one of the best ways to put any concerns to rest and build on their solid trust in what your brand has to offer in the competitive, crowded marketplace. Below, 12 experts from Fast Company Executive Board discuss how business leaders can leverage customer testimonial videos to impact continued business growth.

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While cybersecurity is undeniably crucial, the significance of physical security—often overshadowed by its digital counterpart—cannot be understated.

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With the rise of fintech and other innovative players in the financial services sector, established banks are facing increased competition—and many are looking for ways to stay ahead.

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By adopting cloud computing, banks can better address a wide array of challenges.

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Apply these strategies to enhance your team's performance levels and standards. To set your team up for success and the confidence to meet department expectations and throughout the company, it's critical to start the conversation early.  Providing clear context, consistently, about big-picture goals and objectives will encourage employees to stay accountable, collaborate effectively, and become even more invested as they learn more about the "why." Below, 16 Fast Company Executive Board members are sharing their tips to inspire individuals, motivate teamwork, and achieve better outcomes. 

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Utilize these strategies to win over the job candidate you have your hopes on. In the fall of 2022, it's still a candidate's market. Leading employers must bring their A-game to the table if they want to compete successfully for the best talent around. But it's more than just offering to pay a higher salary or simply throwing in a few superficial perks.  And while it's true that a start-up brand may have a tougher time attracting new hires, with limited resources, compared to larger establishments in the industry, that doesn't always result in a missed opportunity to secure the right person to fill the department's needs. Now more than ever, creating a healthy, flexible, and inclusive work atmosphere is one place they can begin to build the process of developing a unique and compelling appeal in the workplace.  Here are 12 ideas, courtesy of Fast Company Executive Board experts, to keep your company on a potential employee's shortlist.

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How can you create a personalized shopping experience using customer data while simultaneously creating a safe, comfortable environment for your customers? I believe it all begins with trust.

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Build a better service unit to improve your customer journey and satisfaction rates. To improve the quality of a company's call center, it's important to consider the B2B or B2C audience that the staff is serving. Investing in the latest software tools and offering ongoing training will reiterate core values and elevate the employees' abilities to handle unique challenges and experience ecosystems. Below, a panel of seven experts from Fast Company Executive Board share their top tips to boost success rates and customer satisfaction through the business call center.

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It's a new day in the workplace—with creative focus time increasing and mundane manual duties decreasing. As the benefits of artificial intelligence (AI) in the marketplace continue to evolve, more and more organizations are finally starting to see the light.  Whether it's lightening the load for staff members who desire to focus on more meaningful assignments or it's developing a quicker strategy to turnaround data analysis results you're ready to discuss with the team, AI can serve a crucial purpose in helping the business to steadily move forward, improve customer satisfaction and revamp its image. Here, Fast Company Executive Board members weigh in on how their use of AI has help their companies spark innovation and improve business performance.

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Developing a growth strategy is important, but it takes the right resources and circumstances to make it work right away. If a business wants to grow, it must consistently change and adapt to meet the expectations of the market. Many growth strategies revolve around enhancing your customer's experience, whether that be through increased communication services like live chats or getting involved with non-profits they might align with. Whatever the method, having a solid growth strategy in place, and the resources to execute it, is key for any company. To that end, 14 Fast Company Executive Board members share growth strategies that work immediately and how to implement them. 

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Taking your brand overseas breaks barriers in more ways than one. It's been a tough economic time across most industries these past years during COVID, but if you have the wherewithal to take your company global, then you'll be doing yourself a big favor. Given the opportunities that exist to reach untapped clientele, talent, and future business partners, the move will spark innovative mindsets as you create a winning business environment through your organization's platform that works well for all parties involved. Here, 13 Fast Company Executive Board members discuss the decision to invest in other markets outside of the United States and how the move has enhanced their company's growth potential.

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Here's how to finesse supply chain demands in a low market. If you're going to beat supply chain demand when the economy is tough, it's important to remain proactive in business so you can continue to gauge the clients' interest during the unforeseeable future. As you build your cash flow and supply chain network, to steadily upgrade your products and services during the good times, you'll be able to strengthen the confidence and commitment of your most loyal customers even when times are bad.  Below are 10 steps Fast Company Executive Board members have taken to deal with the current inflation and supply chain crisis.

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How to keep your company's original mission relative to the future growth market.  To avoid remaining stagnant in today's evolving marketplace, an entrepreneur must keep one eye on the pulse of the latest trends and the other on the reasons for going into business in the first place. To stay balanced, the leader should make pursuing innovation a natural part of the company's course in order to survive. Below, 15 members from Fast Company Executive Board weigh in on the path to blending legacy with future possibilities to help their companies thrive.

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Here are a few of the reasons banks are embracing digital transformation at an ever-increasing pace. 

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As companies seek to win the war for tech talent, here are the positions business leaders want to fill in the new year. Tech talent is in high demand these days. Across various industries, you’ll find companies are competing with one another for the top tech talent to help them grow their business. Looking ahead to 2022, many companies have already begun planning and are hoping to recruit more employees in the new year. Below, 12 Fast Company Executive Board members share the No. 1 technical hire their company is looking to make in 2022.