Member Since November 2024
Skills
About
Melike is a strategic growth leader at Mixpanel. She leads go-to-market strategy and operations. Melike has owned growth marketing at Rippling previously driving 100% year over year growth and previously scaled Alto’s new business lines to $xxxM ARR as a GM. She is a former YC backed founder, BCG strategy consultant and has developed expertise in B2B SaaS GTM over the past 15 years. Melike holds an MBA from Harvard Business School and an Engineering degree from Stanford.
Melike Abacioglu
Company details
Mixpanel
Company bio
Mixpanel is the leading global product analytics software company that tracks user interactions with web and mobile applications. With thousands of enterprise customers internationally it helps businesses make data driven business and product decisions and accelerate their growth. Mixpanel's mission is to increase the rate of innovation by helping companies build better products through data. Mixpanel's product analytics platform helps companies analyze how users interact with their products in real-time across devices. Companies can then use this data to improve their products and user experience. Mixpanel's vision is to make analytics accessible to everyone. They believe that when everyone in an organization can see and learn from the impact of their work, they can make better decisions. Mixpanel's analytics platform is based on an event-based data model. Each event is an interaction with a product or company, and together they can answer questions about what is happening and how things have changed over time.