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Misty Larkins

PresidentRelevance

Columbia, MO

Member Since March 2021

Skills

Sales Operations
Leadership
Marketing

About

Misty is the President of Relevance, a growth marketing agency that helps companies own their industries and increase market share by growing credibility, authority, and visibility.

Published content

12 ways to nurture your personal and professional brand successfully

expert panel

Don't sleep on yourself. Apply these brand strategies to remain diligent about pouring into your future no matter where you are in life or work.  Whether you own your own business or represent your current employer, the fluctuating marketplace continues to demonstrate that nothing is guaranteed. That's why business owners who are also thought leaders and career professionals and are trying to elevate their industry stakes are all the wiser for nurturing their personal and professional brands simultaneously.  It may mean taking up a course to update their skills or knowledge on a particular industry topic, or it could be as simple as becoming more intentional about connecting with like-minded industry peers and mentors. Either way, professionals who are proactive in ensuring they have the potential to grow outside of any one organization or business venture are more likely to set themselves on course to secure a stable outlook for their future no matter what conditions the economy is facing.  Below, 12 Fast Company Executive Board members each offer one best practice for aspiring and current thought leaders who want to strengthen their personal and professional brands successfully.

3 tips for extending your brand’s reach

article

Acquiring customers is more difficult than ever. Here's how you can carve out your niche with the right brand awareness-building tactics.

19 ways to enhance your personal and professional brand

expert panel

When it comes to brand marketing, elevating your authentic story as an individual is just as important as company branding. For the past decade or longer, the term "brand marketing" has taken on a life of its own. People now realize that it's not just about a material product or service; "brand marketing" is also tied directly to the individual who is trying to launch or further themselves in the marketplace overall, and not just with any particular company affiliation. In an unstable economy with massive layoffs, it's all about the person and the next steps they want to take in life—especially as it relates to their personal passion, mission, and goals. Here, 19 Fast Company Executive Board members each share their advice with individuals who aspire to elevate their personal and professional branding to become a powerful thought leader who creates and delivers highly impactful, memorable presentations through the stories they share with others—during the workday or after hours.

15 ways to develop a healthier mindset in the workplace

expert panel

Remember that there is light at the end of the journey. There are ups and downs along every business journey, and you won't always see eye to eye with everyone sitting at the table. However, keeping an open mind being willing to take suggestions, and fostering a team dynamic that promotes inclusiveness, giving each team member a voice is a chance to boost team morale and support, especially when the company is facing challenges. Below, 15 experts from Fast Company Executive Board each provide one strategy to help leaders develop a healthy growth mindset that will enable them (and their teams) to embrace challenges and find solutions to their business or client's problems.

20 ways to boost your brand's credibility in the marketplace

expert panel

Whether you're building a small, medium, or large business, developing a credible company reputation that potential clients and customers can rely on is what truly matters at the end of the day. If you are just starting in business, it's oftentimes difficult to book and retain your first major client if they're not familiar with your work.  Below, 20 Fast Company Executive Board members weigh in on the best ways to exceed customer expectations and create long-lasting loyalty—giving you the boost in credibility you need to win over potential clients.

17 ways to improve your company's growth strategy in tough times

expert panel

Consider these areas you may have overlooked. Your business, like many other companies, may be struggling to get ahead in an uncertain economy, but there is hope. You don't have to stay stuck. Pivoting from a negative mindset about what's to come in the future for your business is the first step. Now, you must put a practical plan into place that will help you strengthen your trust with loyal customers and promote brand re-engagement at the same time.  Here, 17 Fast Company Executive Board members propose their best practices to help turn the situation around in no time, even during a slow economy.

Company details

Relevance

Company bio

Your customer journey is digital by default. If your marketing strategy isn’t, it’s irrelevant. Relevance isn’t a full-service agency because we believe in focusing on what we’re great at. We develop cutting-edge strategies that go the distance for companies looking to own their industries. We treat every engagement like it’s our brand on the line (because indirectly, it is). Call us cliche, but we want to make a difference. We champion underdogs and elevate brands that are doing good. We’re not the “right” agency for everyone, and we don’t want to be. For the clients we do take on, our goal is the simple: top of search, top of mind, and there to stay. Working with over 300 expert writers, academics, executives and practitioners, we strive to build thought leadership with the most advanced strategies and tactics for navigating the complex digital landscape.

Industry

Marketing & advertising

Area of focus

Content Marketing
Inbound Marketing
Digital PR

Company size

11 - 50