Member Since 2021
Misty Larkins
Relevance
Columbia, Missouri Area
Misty is the President of Relevance, a growth marketing agency that helps companies own their industries and increase market share by growing credibility, authority, and visibility.
SKILLS
- Sales Operations
- Leadership
- Marketing
RECENT CONTENT
March 10th, 2023
12 tips for overcoming imposter syndrome in leadership
Here's how to embrace your confidence and skills in the workplace.
March 9th, 2023
10 ways leaders can encourage team collaboration instead of competition
Apply these tips to keep employees motivated without comparing themselves.
March 1st, 2023
13 ways companies can reduce waste and protect the environment
It's easy to help your company do its part to create a more sustainable planet. It doesn't have to break the bank.
January 23rd, 2023
15 ways smaller brands can infuse philanthropy with their mission
Try these simple ideas to build the right community partnerships that make a difference.
January 19th, 2023
16 leaders discuss what inspires them to stay hopeful in business
At the end of the day, here's what truly matters to some of today's top executives and entrepreneurs.
January 9th, 2023
16 ways leaders can set achievable expectations for their team to grow
Apply these strategies to enhance your team's performance levels and standards.
December 9th, 2022
14 tips companies need to consider before going fully remote
If you're trading in your brick-and-mortar space in favor of a digital office environment, business leaders are weighing in on some important points before you jump ship.
November 22nd, 2022
12 tips to strengthen cross company communication
Implement these methods to distribute newsworthy information, solidify manager-team engagement, and build a culture of trust.
November 22nd, 2022
8 tips to help advertising teams boost mobile traffic conversions
Business experts share their methods to grow your clientele through a more creative, strategic smartphone engagement.
November 18th, 2022
13 elements that are key to enhancing a company's digital growth
Evaluating the potential for improvement on these core online-business components is essential to elevating a virtual organization.
October 25th, 2022
Career building: 13 tips to master a new skill in business
Carving out the time for self-improvement on the job can pay off big time.
August 12th, 2022
13 'hacks' to bridge the communication gap at work
Here's how department leaders are breaking the conversation barriers to improve their team relationships.
August 11th, 2022
Taming your 'strengths' in business
When a personality trait is jeopardizing the establishment: 11 leaders weigh in on how to strike a balance that keeps your colleagues and company on track.
April 21st, 2022
Reclaim your time with these 15 tips for better balance
Finding a balance between work projects and personal pursuits can be challenging, but these practical strategies can help.
November 1st, 2021
Entrepreneurs share 9 companies with admirable DEI efforts
If you're not sure how to begin bolstering your organization’s diversity, equity, and inclusion efforts, take a page from the books of these nine companies.
October 29th, 2021
Cross-functional or dysfunctional? Resolving team conflicts
Team resentments and conflict can be ingrained into multiple aspects of business, and undoing years or even decades of teams at odds will take time.
June 1st, 2021
Don't make these four mistakes when managing newly remote teams
COMPANY INFO
Relevance
Your customer journey is digital by default. If your marketing strategy isn’t, it’s irrelevant. Relevance isn’t a full-service agency because we believe in focusing on what we’re great at. We develop cutting-edge strategies that go the distance for companies looking to own their industries. We treat every engagement like it’s our brand on the line (because indirectly, it is). Call us cliche, but we want to make a difference. We champion underdogs and elevate brands that are doing good. We’re not the “right” agency for everyone, and we don’t want to be. For the clients we do take on, our goal is the simple: top of search, top of mind, and there to stay. Working with over 300 expert writers, academics, executives and practitioners, we strive to build thought leadership with the most advanced strategies and tactics for navigating the complex digital landscape.
AREA OF FOCUS
- Content Marketing
- Inbound Marketing
- Digital PR
INDUSTRY
Marketing & advertising