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Misty Larkins's avatarPerson

Misty Larkins

PresidentRelevance

Columbia, MO

Skills

Sales Operations
Leadership
Marketing

About

Misty is the President of Relevance, a growth marketing agency that helps companies own their industries and increase market share by growing credibility, authority, and visibility.

Published content

20 tips to help first-time brand leaders shine in media interviews

expert panel

Your first big interview with the press can feel intimidating, but the right preparation can turn it into a defining moment for you as a brand leader. Whether it’s a podcast, panel, or live social media event, stepping into the spotlight for the first time as a brand leader can feel like walking into a conversation where everyone else already knows the script. But with the right preparation, these moments can become powerful opportunities to share your story, connect with your audience, and elevate your company’s message. From refining your talking points to embracing authenticity and learning to handle tough questions, small adjustments can make a big impact. To help you feel confident and prepared, 20 Fast Company Executive Board members share their best advice for first-time brand leaders getting ready for a media interview or public appearance.

20 strategies to address today's complex business challenges

expert panel

Apply these creative steps to find a resolution when the status quo doesn't cut it. In an era where complex business challenges often defy conventional solutions, leaders must think outside their comfort zones and consider alternative approaches to overcome their business obstacles. By fostering a mindset that embraces ambiguity and encourages experimentation, they can unlock innovative solutions to problems that don't fit the mold.  Here, 20 Fast Company Executive Board members offer insight to help other leaders become more creative in addressing problems that require more than a standard answer.

18 spring cleaning tasks to refresh and refocus your business

expert panel

Digital and physical clutter can quietly derail focus and productivity. This season, take some time to "spring clean" your work environment. From outdated tools to bloated workflows, the buildup of unnecessary tasks and information can make it harder to prioritize what really moves the business forward. A thorough, thoughtful spring cleaning routine helps leaders streamline operations, sharpen team focus, and create space for more intentional, high-impact work. Below, 18 members of Fast Company Executive Board share some must-do spring cleaning tasks for the workplace. From cleaning up your tech stack to auditing your workflows, these activities can set your business up for success for the rest of the year.

11 ways introverted leaders can strengthen remote work relations

expert panel

Building bridges behind your screen is easier than you think. Introverted leaders often thrive in quiet, reflective environments, but the challenge of leading remote teams may sometimes feel cumbersome. In a fully virtual company where in-person interactions are limited, creating a sense of community and connection is essential, but engagement is still incredibly difficult for those who prefer to keep their head down, letting their work speak for itself. However, when introverted leaders need to step out of their comfort zones, there are strategies they can apply to foster a stronger, interactive virtual team. If you consider yourself an introvert and are trying to establish better points of contact with your virtual team, the leaders of Fast Company Executive Board each share their best practices for building a stronger digital community, creating more deliberate, thoughtful, and personal connections on the job.

14 must-have biz tools and strategies for SMB success

expert panel

Consider these workplace solutions to enhance your business productivity, security, and innovation. Owning and operating a small business is not for the faint of heart—it's often overwhelming. However, placing the right industry tools at your fingertips will simplify the daily workflow and set the business up for long-term success.   Digital technology can help small business executives automate their tasks, enhance productive collaboration, and prioritize their goals in the grand scheme. Here, 14 leading Fast Company Executive Board experts share their business hacks to streamline their department responsibilities, improve work-life balance, or increase industry growth and knowledge.

What's your go-to method of biz communication at work?

expert panel

19 business leaders debate whether traditional email is outdated, or if it still has its place. With the evolution of today's digitized world, having tools like SMS and MMS text messaging, and various social media platforms at our fingertips, provides instant gratification in communication. But there is a time and space for everything—and that's where email comes in as what some leaders still consider a reliable, professional and safe method to connect.  Below, 19 experts from Fast Company Executive Board weigh in on the relevancy of email communication for business, networking, and personal purposes in 2025.

Company details

Relevance

Company bio

Your customer journey is digital by default. If your marketing strategy isn’t, it’s irrelevant. Relevance isn’t a full-service agency because we believe in focusing on what we’re great at. We develop cutting-edge strategies that go the distance for companies looking to own their industries. We treat every engagement like it’s our brand on the line (because indirectly, it is). Call us cliche, but we want to make a difference. We champion underdogs and elevate brands that are doing good. We’re not the “right” agency for everyone, and we don’t want to be. For the clients we do take on, our goal is the simple: top of search, top of mind, and there to stay. Working with over 300 expert writers, academics, executives and practitioners, we strive to build thought leadership with the most advanced strategies and tactics for navigating the complex digital landscape.

Industry

Marketing & advertising

Area of focus

Content Marketing
Inbound Marketing
Digital PR

Company size

11 - 50