Consider these areas you may have overlooked. Your business, like many other companies, may be struggling to get ahead in an uncertain economy, but there is hope. You don't have to stay stuck. Pivoting from a negative mindset about what's to come in the future for your business is the first step. Now, you must put a practical plan into place that will help you strengthen your trust with loyal customers and promote brand re-engagement at the same time. Here, 17 Fast Company Executive Board members propose their best practices to help turn the situation around in no time, even during a slow economy.
Hope for the best. Plan for disruption. Life is full of uncertainties, and that includes an unpredictable business environment. What can leaders do to secure their company's future and team stability during tough economic times? One solution is to prepare and plan ahead—based on the market trends—so your company and stakeholders will be ready and skilled to face the challenges that may come your way. Here, Fast Company Executive Board members share their go-to methods that leaders can implement to effectively manage the risk and uncertainty in their day-to-day business operations.
Here's how to stay on top of changing trends and keep consumers satisfied with your brand. Although innovative technologies continue to evolve in order to keep up with changing consumer trends in the marketplace, sometimes it is still difficult for business leaders to gauge which way their particular client or potential customer may be leaning next. Over the years, the following experts from Fast Company Executive Board have also been impacted by changing consumer behavior patterns and preferences in their specific markets. Below, they share some best practices to help other leaders remain true to their brands while still meeting customer expectations.
Here's how to embrace your confidence and skills in the workplace. Whether you're new to management or a highly regarded thought leader, the imposter syndrome continues to be a real problem as you continue to climb the business ladder. It's common to question your ability to make the right decisions that will impact your team, but it's unhealthy to feed your mind with negative thoughts and discount what led you to become a successful leader in the first place. Expert panelists from Fast Company Executive Board know all about defeating self-doubt. Here, they weigh in on their own strategies to avoid the imposter syndrome and discuss how colleagues can stop second-guessing their decision-making abilities and worrying about how other people see them.
Apply these tips to keep employees motivated without comparing themselves. In a competitive workplace, it's important for leaders to foster an environment where employees feel safe to express their challenges as well as successes without feeling intimidated or insecure about how they measure up to other team members. Bonding over common and personal interests outside of work is another opportunity to strengthen relationships. And when employees celebrate each others' wins and learn how to support others in collaboration it enhances mutual respect and admiration for the next person. Below, 10 Fast Company Executive Board members share their best practices on how to connect with colleagues in a healthy way without comparing their own success or lack of it.
It's easy to help your company do its part to create a more sustainable planet. It doesn't have to break the bank. Global environmental change, and the sustainability of our Earth, continue to be a rising topic of conversation in our personal and professional lives. If business owners, in particular, are looking for affordable ways to save the planet, they can start by assessing their company's carbon footprint beyond their walls and implementing small steps to improve their efficiency to make a better impact in their own community, first, and eventually worldwide. Below, 13 Fast Company Executive Board members share one easy, economical suggestion for business leaders who want to invest more of their time and resources into a "green-first" philosophy so they can cut waste as a company at-large.
Your customer journey is digital by default. If your marketing strategy isn’t, it’s irrelevant. Relevance isn’t a full-service agency because we believe in focusing on what we’re great at. We develop cutting-edge strategies that go the distance for companies looking to own their industries. We treat every engagement like it’s our brand on the line (because indirectly, it is). Call us cliche, but we want to make a difference. We champion underdogs and elevate brands that are doing good. We’re not the “right” agency for everyone, and we don’t want to be. For the clients we do take on, our goal is the simple: top of search, top of mind, and there to stay. Working with over 300 expert writers, academics, executives and practitioners, we strive to build thought leadership with the most advanced strategies and tactics for navigating the complex digital landscape.