Muhammed Uzum

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When it comes to social media engagement, what matters most is creating the kind of connection people want to respond to. As social media platforms evolve, brands aren’t just posting to be seen; they also want to connect more meaningfully with their audiences. Engagement now hinges less on polish and more on presence, personality, and participation. Rather than pushing one-sided content, the most effective strategies invite people in, spark conversation, and create space for genuine interaction. To that end, 17 Fast Company Executive Board members share creative ways to drive social media engagement and why these approaches are so effective.

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Establishing and scaling a company in the U.S. requires time, effort, and strategic planning to navigate a complex web of immigration regulations and compliance requirements.

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When external pressures force internal change, how you respond can either protect or reshape your brand, operations, and client relationships. Every business encounters moments when industry shifts demand a fast, thoughtful response. Whether it’s a regulatory change, market disruption, or evolving client expectations, adapting effectively is rarely straightforward. If you’ve faced this kind of pressure, you know how complex it can be to make operational changes while maintaining trust and continuity. To that end, Fast Company Executive Board members discuss real-world challenges companies have faced and how they’ve adjusted without compromising their brand or service quality.

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The faster your organization adopts AI, the more important it becomes to understand—and proactively manage—the cybersecurity risks that come with it. AI is moving quickly from experimentation to core business operations, but that speed brings a new layer of security concerns. From data exposure to adversarial attacks, the risks tied to AI are evolving just as fast as the technologies themselves. If you're leading AI initiatives, it's critical to understand where the vulnerabilities lie and how they could impact your business. To help, Fast Company Executive Board members outline the key cybersecurity risks that come with rapid AI adoption, along with practical steps you can take to reduce exposure.

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In the face of change, here's how to keep your company thriving from the inside out. To remain relevant in the marketplace over time, an industry evolution is necessary from time to time to stay competitive and avoid being left behind. Whether through the latest technology, product or service updates, companies will continue to grow with their clients and customers if they discover the best way to fix their problems.   But with industry change comes growing pains that need to be addressed in every field to get stakeholders on board with the daily operations and company goals. Here, 18 business leaders from Fast Company Executive Board discuss their industry specialty, trends, and challenges they've had to overcome. Through their insights, other colleagues will learn how to navigate internal and external industry changes and updates that impact their day-to-day workflow.

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17 lessons on a mind shift in strategy and the future of innovation The implementation of artificial intelligence is here to stay. For most companies, it is redefining their leadership approach to engaging in business and uncovering innovative solutions to assist customers with their pain points like never before. However, business leaders still agree that human insight alongside AI usage is still a key factor in maintaining the proper balance of ethical practices in handling data analysis and compliance updates. Below, 17 leading experts from Fast Company Executive Board each share how the rapid advancement of AI has reshaped their company's business model and what other leaders can learn from it.

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The landscape of U.S. immigration law continues to metamorphose into new shapes and forms, presenting both challenges and opportunities for startup founders.

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19 business leaders debate whether traditional email is outdated, or if it still has its place. With the evolution of today's digitized world, having tools like SMS and MMS text messaging, and various social media platforms at our fingertips, provides instant gratification in communication. But there is a time and space for everything—and that's where email comes in as what some leaders still consider a reliable, professional and safe method to connect.  Below, 19 experts from Fast Company Executive Board weigh in on the relevancy of email communication for business, networking, and personal purposes in 2025.

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Apply these steps to keep your business thriving in a volatile economy. Amid astronomical inflation rates that continue to soar, some company heads may have to rethink their operational strategies for making good on the product quality and delivery services their clients and customers have grown to expect. If you’re a brand that's feeling the pressure of being able to meet the current supply demands, here are eight leading experts from Fast Company Executive Board to offer their best practices on how to manage inflation-driven cost increases in materials, labor, and energy while keeping the lights on and employees on board.

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Develop a personalized client strategy to elevate your company's long-term potential. Whether you're operating from a traditional brick-and-mortar workspace, or your company recently went fully remote, in today's global economy, brand leaders must develop a comprehensive online marketing plan to maintain a sense of positive brand reputation in the market they represent. No doubt studying real-time data offers better insight into website performance levels, retail foot traffic, customer behavior patterns, and their product journey, but overall, customized client interactions are highly favored over being treated like a number. Here, 16 experts from Fast Company Executive Board each provide one best practice to use a complete digital media strategy to build consumer loyalty.

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Discover expert strategies for fostering meaningful connections and building a supportive virtual culture in the era of AI and remote work. With the rise of AI and an increasing number of employees working remotely, maintaining human connection within your team has never been more critical. Although technology provides remarkable tools for efficiency and productivity, it also presents challenges in preserving the personal touch that drives team cohesion and morale. Below, 20Fast Company Executive Board members share their best tips for encouraging human connection in a digital-first workplace. These strategies can help you create meaningful connections, encourage collaboration, and build a supportive virtual culture.