Member Since September 2023
A tech business, marketing and sales executive with over 20 years of experience in delivering results across both B2B and B2C software and hardware businesses. Focus has been on planning, development and execution of product launches, marketing campaigns, digital marketing, digital transformation and value creation. Successfully builds, motivates and leads high performing teams that drive significant business growth.
Having a hard time finding potential new hires? Here are 18 methods for you to try at your next event. In a picky job market, the right career fair at the right time can be a win-win situation for the potential employer and the job seeker alike. It can cost a company a lot of money, however, if they are not focused on the right candidates who can fill their company's needs—right now. But hiring managers should not solely rely on resume history—or if a candidate meets all 10 "job requirements"—as it's also crucial for the recruiter to find the right cultural fit and a team player who can help a department and company thrive in the long term. If you are scheduled to attend a career fair or networking event in the coming weeks or months, below, Fast Company Executive Board members each share one tip for leaders who want to attract the right new hires to work with.
Oct 20, 2023
If you are just starting to think about your marking strategy, you're already behind—but it's not too late. The holiday season can be extremely competitive when it comes to attracting the attention of hesitant consumers. This is an ever-increasing dilemma in today's uncertain economy. In order to stand out, the company leaders must analyze the market trends carefully in order to provide the right solutions to potential and current customers. They also need to be flexible enough to change direction if a campaign isn't landing well. Here, 16 experts from Fast Company Executive Board each share their tips to finalize and implement marketing and sales strategies for the upcoming holiday season that will help companies stay ahead in the marketplace.
Atypical creates experiences and products designed to upend tradition, permeate the mainstream, and reshape popular culture. We bring award-winning storytelling and experience design to enchant customers. From crafting iconic mixed reality environments, transforming spaces into interactive canvases, and developing imaginative connected web3 ecosystems, we help senior leaders at disruptive brands to push the boundaries of what’s possible, bringing regenerative, sustainable, and inspiring experiences to life.