Skills
About
Neil has a career spanning two decades and three continents. From London to Bahrain, Amsterdam to New York, working with some of the most recognizable brands in the world, including Mastercard, Philips, Diageo and Beam Suntory. His obsession with meaning and clarity has taken him from graphic designer to verbal identity specialist. Building brands with language. Choosing just the right words to bring personality to life, and make strategy inspiring. Giving brands the voice they need to create lasting connections with their audience.
Neil Whitfield
Published content
article
Mar 21, 2025
There is a whole world out there of brands and businesses that love the sounds of their own voices, yet have nothing of substance to say. So, be different. Here's how.
expert panel
Mar 6, 2025
17 lessons on a mind shift in strategy and the future of innovation The implementation of artificial intelligence is here to stay. For most companies, it is redefining their leadership approach to engaging in business and uncovering innovative solutions to assist customers with their pain points like never before. However, business leaders still agree that human insight alongside AI usage is still a key factor in maintaining the proper balance of ethical practices in handling data analysis and compliance updates. Below, 17 leading experts from Fast Company Executive Board each share how the rapid advancement of AI has reshaped their company's business model and what other leaders can learn from it.
expert panel
If staff members are unhappy and burnout, lean into these expert strategies to increase their morale and strengthen team relations. Employee workplace winter blues are more common than not—especially after the holiday season ends and spring seems so far off. But if employee disengagement continues to linger, or workflow patterns are lagging, there may be more going on than meets the eye that a leader must address. Employee wellness should actually begin from the top down, with leadership teams demonstrating their commitment to improving the entire organization's culture. To encourage a positive mindset and regain trust, 20 Fast Company Executive Board members each share a strategy to promote employee wellness and reduce absenteeism on the job.
article
Jan 10, 2025
Constraints may inspire innovation and ingenuity, but they can also kill the vibe. How do we get to a place where we have intent and directive, but with the creative brain firmly in the driving seat?
Company details
Reed Words
Company bio
Reed Words is the expert in language and copywriting for brands. We make brands and businesses stronger through language. We partner with clients big and small, in all sectors and around the world, to deliver strategic, creative language that works. Everything you do, you do with words. They’re not just part of your brand – they’re the heart of your brand.