Member Since June 2024
Skills
About
With a background in driving marketing initiatives and brand partnerships that lead to sales, my focus has been on spearheading creative campaigns and strategies. My expertise in brand awareness and new business development, honed over 15 years with tons of wins and even more failures, has enabled me to deliver impactful results. The core of my professional ethos is to challenge the status quo and to empower companies and individuals with creative solutions that resonate in today's dynamic market. TLDR Let's talk about revolutionizing performance PR and why brands NEED a point of view!
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Nina Ojeda
Published content
![14 methods to boost business-client engagement in the digital age](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.com%2Fimage%2Fupload%2Ff_auto%2Cq_auto%2Cc_fit%2Fwp-cms-2%2F2024%2F07%2Ffceb-ep-1920x1080-14_methods_to_boost_business-client_engagement_in_the_digital_age-.jpg&w=3840&q=75)
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Your brand may be selling itself short by remaining socially distant. Here's how to reconnect with customers and maintain their loyalty. As the virtual e-commerce system continues to evolve, brand leaders can no longer afford to sit on the sidelines if they want to see their companies thrive. That is why it is so important to actively engage with current and potential customers in the digital spaces they rely on to keep them informed about how your business can make a difference in their lives and meet their needs. If you're beginning to feel a disconnect between your audience and want to reestablish a stronger bond by elevating your efforts in brand awareness, here are 14 strategies from Fast Company Executive Board members to help start you off. You may need to catch up in some areas, but by applying these tips of the trade, you'll learn to be better engaged in the digital community and drive business impact to its highest capacity.
![Balancing AI and human ingenuity: 20 ways to avoid overreliance on ChatGPT](/profile/_next/image?url=https%3A%2F%2Fimages.fastcompany.com%2Fimage%2Fupload%2Ff_auto%2Cq_auto%2Cc_fit%2Fwp-cms-2%2F2024%2F07%2Fusing-chatgpt-20-ways-to-balance-ai-with-human-ingenuity.jpg&w=3840&q=75)
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Although ChatGPT is helpful, overreliance on AI tools in the workplace can stifle professional growth. ChatGPT and other generative AI (GenAI) tools have become integral aspects of many business operations, from sales and marketing to corporate communications. While GenAI offers efficiency and valuable insights, leaning too heavily on this technology can ultimately stifle creativity and innovation. Leaders and teams that use these tools need to strike a balance between technology and human ingenuity. To help, 20 Fast Company Executive Board members discuss how organizations can avoid overreliance on ChatGPT and similar AI tools. Here's how to find a middle ground and encourage efficiency with a healthy dose of critical thinking and original ideas.
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Creativity is the backbone of new ideas and ways of thinking. Here's how to prioritize and encourage creative health in your organization. Creating a culture that nurtures your employees' creativity can help your organization become more dynamic and adaptable, as well as improve overall job satisfaction. Conversely, a workplace that lacks a focus on creative health may struggle with innovation, problem-solving, and employee engagement. Below, Fast Company Executive Board members share 20 ways leaders can cultivate and support a creative environment. With these strategies, you can encourage creative thinking and encourage a more innovative workplace.
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Encouraging your team to be problem solvers is a better way to build trust and keep them engaged in the process. Unleashing your full potential as a leader begins with having the willingness to embrace your own humility and enable others to shine. Empowering others to find the right solutions when they are faced with business challenges is an essential part of delegating responsibilities and building stronger teams. When it comes to helping direct reports develop decision-making strategies at work,16 experts from Fast Company Executive Board agree that it is much better to "coach" people rather than "manage." This is how potential successful leaders continue to grow.
Company details
Good Creative
Company bio
We are a Cause Marketing Creative Agency and production studio that creates beautiful, buzz-worthy moments for our brand partners. Our specialties are empowering ad campaigns featuring celebrities and influencers who give back to their communities, impactful non-profit partnerships, and meaningful viral movements.