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Padmini Sharma

Managing PartnerJester&Genius

Dallas, TX

Member Since November 2021

Skills

Customer Insight
Brand Architecture
Marketing

About

A brand strategist with a passion for using the power of STORY to build strong brands. I believe that marketing and branding, if done right, can truly make a meaningful difference in people's lives.

Published content

20 tips to gain trust and credibility in the workplace

expert panel

Apply these best practices to add your voice to the conversation and take your seat at the table. Whether you're launching your career in your industry of choice for the very first time or you're a new hire fulfilling your latest role, it may take some time to prove your worth on the job and gain the trust of your leaders, direct co-workers, and other cross-departmental teams. In theory, employers must ensure that leadership, from the top down, is creating a psychologically safe environment for their employees to feel heard and share ideas or concerns. But if the organization that you signed up for is not being proactive about putting policies in place to improve its company culture, experts from Fast Company Executive Board offer 20 best practices to assist aspiring leaders who want to enhance their chances of having a seat at the table in their workplace.

How do you become successful in business? 

expert panel

Keep your eyes on the prize by applying these 18 tips. While success is attainable at various levels in a person's career, it doesn't just happen overnight—you have to work for it. You may even hit some bumps in the road along your journey, but any thought leader who has been in the game for a long time knows that business challenges and even failures are simply a part of the learning process.  Here, 18 Fast Company Executive Board members offer their advice to other professionals who are trying to reach their short-term goals of the moment—both professional and personal.

Why learning to say 'no' is essential for overcommitted executives 

expert panel

Do you say yes to everything? Industry experts explain the benefits of clearing your plate at work. If you're just starting out in management, it's not unusual to constantly feel obligated to say yes. When duty calls and other colleagues are requesting your time and commitment to engage in an upcoming project or take over a daily task, it's a natural instinct for most people to lean in.  On the other hand, if you've been at your post for some time and have plenty of skin in the game, you've probably figured out by now that you can't take on everything without burning out. Learning to share growth opportunities with your staff members on a regular basis will also elevate your leadership skills and team relations in the workplace.  Leading experts from Fast Company Executive Board are no longer hesitant to turn down a project that may sound good on paper but has the potential to keep them sidetracked and further away from their objectives. Here, they share the benefits of learning to say "no" under pressure and how essential it is to improve your work-life balance and reach your goals.  

20 personal life lessons that build stronger business leaders

expert panel

Industry experts weigh in on the tips that keep their companies (and mindsets) growing successfully.  As a business owner or manager, who is responsible for leading a team to successful bottom-line results, quarter over quarter, it's easy to get stuck in a silo mindset or let fear and anxiety take over—having you falsely assume that every other company or leader has the secret to business growth and high-performance teams all figured out. On the contrary, you are not alone in your ability to face and overcome various obstacles head-on. And you'll be grateful for it along the way. To prove the point, a panel of experts from Fast Company Executive Board admits to having their fair share of ups and downs throughout their career journey to leadership. In this topic of discussion, they share one personal life lesson and what it has taught them most about how to become a better leader for the staff members and companies that they represent.

20 ways to break career barriers in a tight job market

expert panel

Business leaders offer guidance on elevating your career in a struggling economy. With so many things happening in today's world, it may sometimes seem like it's impossible to ever get ahead. In a competitive, uncertain marketplace, how can employees begin to elevate their career status so they can move ahead and support themselves and their families in an impactful way? Below, 20 experts from Fast Company Executive Board share their top tips to help industry colleagues make better decisions concerning their personal strengths and the goals that will lead to more progress.

Leading executives share 16 tips that nurture corporate finance

expert panel

Here's how implementing good advice can improve your bottom line in the business world. The success of a well-run business is not determined by its financial performance levels alone, and that is why leaders need to take a holistic approach and consider how each area of the establishment and decisions made about specific contributions to the company can build it up or weigh it down.  As you work towards achieving your financial goals, it's also important to find the right balance and prioritize how to maintain a steady cash flow and make wise choices about how and where to invest your time and money to elevate the organization.  Below are 16 members of Fast Company Executive Board to share some of the best practices they've received about how to manage their company finances.

Company details

Jester&Genius

Company bio

Jester&Genius is a BrandStory Consulting company based in Dallas, Texas. We specialize in crafting and activating brand stories in order to unleash long term sustainable growth. Anchored in timeless human insights, STORY is one of the most persuasive tools at our disposal because only a STORY can influence and shape our beliefs at their very core. In our combined two decades of Brand Strategy experience we’ve seen it all. Hundreds of frameworks processes and approaches to build brands and grow businesses. Some were inspiring and human, like art, but didn’t lead to strategic action. Others were strategically sound, like a subway map, but lacked inspiration and imagination. We thought – why can’t both happen together? By harnessing the power of story, we created a revolutionary new approach that proves it can be done. This approach, both intensely human and strategically actionable, speaks to the heart and convinces the mind. Our process is comprehensive and one of the best in the industry. We help our clients craft their timeless brand stories and guide them on ‘HOW TO’ activate them in a timely manner. We partner in building strategic briefs to ensure STORY & STRATEGY are in sync and are ultimately driving the business forward. STORY serves as a foundation for not just the communication strategy but marketing, innovation, design and ultimately the company culture. Our client base is diverse. We work with billion dollar global brands as well as startups. From CPG to banking, tech, healthcare and non-profits we utilize the same rigor and passion in crafting their inspiring stories. If you are looking for new and inspired ways of thinking about you brand and business Jester&Genius would love to help. Our capabilities include: o Brand Positioning and Portfolio Strategy o Brand Activation o Innovation Strategy o Consumer Insights o Design Strategy o Story Bootcamp

Industry

Marketing & advertising

Company size

2 - 10