Member Since May 2022
Skills
About
Strategic Marketing Leader responsible for planning and driving results through growth plan development, team collaboration, client and partner relationships and oversight of integrated marketing programs. Responsible for developing and advancing brand positioning, mission / vision / values, digital marketing and lead generation, measured and refined through marketing analytics. In my Education life: CEO of early-stage venture, Sapience Leadership, member of the PCI Ventures UPSTART portfolio, headquartered at The University of Pennsylvania's Pennovation Center. Adjunct Instructor, Temple University, Klein College of Media & Communication, graduate and undergrad.
Patti Boyle
Published content
expert panel
Consider these best practices before your loyal audience is thrown off by the company's latest innovations. If you're thinking about upgrading your legacy product or service that loyal customers have come to recognize and respect, it's okay to make some necessary tweaks to keep up with the times, but it's also more crucial to engage your audience in the conversation about potential changes. This will help you better understand their views from a user's perspective. To help company leaders maintain their credibility while staying relevant in the marketplace, 12 Fast Company Executive Board members discuss other steps business professionals can take to develop an innovative mindset when it comes to revamping a traditional item or creating a new one altogether.
article
Nov 4, 2022
The winners of the future—brand marketers, agency pros, and data partners alike—all should continue revamping and testing strategies for a privacy-centric world.
Company details
Dstillery, Inc.
Company bio
Dstillery is the leading custom audience solutions company, empowering brands and their agencies to maximize the value of customer data and transform the way they connect with their audiences. Our premier product, Custom AI Audiences, is built by just-for-your-brand Custom AI models that deliver the ideal combination of accuracy and scale. Because Dstillery rescores candidates in and out of audiences every 24 hours, our audiences are always up-to-date and on-target. That’s why brands across Retail, CPG, Finance, Luxury, B2B, Telco, Travel, and Tech rely on Dstillery’s audience solutions for branding and direct response initiatives to thrive. To learn more about how Dstillery can build your best audiences, visit dstillery.com. For career opportunities, visit dstillery.com/careers.