Member Since December 2023
Skills
About
Paul Brody is a frequent speaker around the globe and with international media. His first book, Ethereum For Business, is hailed as one of the top three crypto books of 2023 by Fortune. Paul speaks on a myriad of topics, including: • Increased Momentum for Blockchain Utilization from Regulatory Clarity • Real World Assets (RWAs): The Future of Blockchain? • Public Blockchains as a Driver of Growth and Innovation for Enterprises To learn more, visit https://blockchain.ey.com/.
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Paul Brody
Published content
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expert panel
Aug 15, 2024
Here's how to have a greater community impact in diverse markets—nationally and globally. If you're ready to expand your business into a new or unfamiliar market, proactive research is essential to assess what is currently missing and how your brand can offer the best solutions. In addition, collaborating with local partners or hiring staff from the targeted region enables you to keep your ear to the ground from day one and learn to speak the language. Leading experts from Fast Company Executive Board have been there, and realize, it's not about simply setting up shop in a new location, it's about build meaningful relationships that will be beneficial for community and company growth. Consider the following 15 tips to grow your business successfully in diverse markets.
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article
Do you love monopolies? Like handing over value created to a digital intermediary? Definitely don't do business on a public blockchain.
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expert panel
Remember that there is light at the end of the journey. There are ups and downs along every business journey, and you won't always see eye to eye with everyone sitting at the table. However, keeping an open mind being willing to take suggestions, and fostering a team dynamic that promotes inclusiveness, giving each team member a voice is a chance to boost team morale and support, especially when the company is facing challenges. Below, 15 experts from Fast Company Executive Board each provide one strategy to help leaders develop a healthy growth mindset that will enable them (and their teams) to embrace challenges and find solutions to their business or client's problems.
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expert panel
Balance your core ‘bread and butter’ with diverse revenue options. When a business is faced with economic uncertainty in a competitive environment, it may be tough to gauge whether the right decisions are being made to ensure a stable future for the company and its team. The importance of leaning into what you know and are already successful at may seem like the obvious choice of action, but it's also important to recognize a good opportunity to bring in additional revenue when you see one. This may be the key to helping elevate your core business and continue to keep your brand at the forefront of the industry and top of mind for current and potential customers. Here, 16 experts from Fast Company Executive Board each share one strategy that can help company leaders future-proof their business in an unstable marketplace.
Company details
EY
Company bio
While many firms have focused on cryptocurrencies and digital payments, EY sees blockchain as the future of B2B transactions – the digital glue that enterprises will use to transact with each other online: EY is the only firm focused on public blockchains, with proprietary state of the art technology and an Ethereum layer-2 integration with Polygon, enabling EY to offer enterprise users increased transaction volumes with privacy, scalability and predictable costs. We are committed to making it safe and reliable for enterprises to use the public Ethereum ecosystem: It’s why we have invested so heavily not just in building blockchain applications, but also in supporting our audit clients who want to transact in this space. Visit https://blockchain.ey.com/ to learn more.