Rachel Kobetz

Member Since 2022

Rachel Kobetz

SVP and Global Head of Design

Expedia Group

San Francisco Bay Area

Rachel Kobetz is a Chief Design executive with proven expertise driving the vision, strategy, and implementation of customer experiences and organizational transformation for Fortune 100 companies. She shapes product cultures that connect people and make technology more human. Rachel has recognized experience in design leadership and operations, building world-class organizations that integrate human-centered design to drive product and service innovation. As Senior Vice President and Global Head of Design for Expedia Group, Rachel is helping lead a cultural transformation to become a design-led company and power global travel for everyone, everywhere. A senior design leader with entrepreneurial energy, she guides with vision and drives new standards of excellence at scale through influence, leadership, and recognized expertise — driving experience strategy and customer-centric innovation, establishing customer experience as competitive advantage, defining new ways of working through business agility, and bringing holistic thinking and cohesion across the Expedia Group travel ecosystem. Prior to joining Expedia Group, Rachel was Head of Design at Bank of America, where she led the company’s Experience Design organization, driving the end-to-end transformation of core product and service experiences, raising the impact of Design as strategic asset, and spearheading customer-centric culture change and innovation. Previously, Rachel was Head of Studio, New Product UX at Amazon's Human-Centered Design Group, where she led a team of designers, technologists, and researchers defining Amazon's next big thing. At Amazon, she worked across a spectrum of spaces blending hardware, software, services, and brand experiences. Prior to Amazon, Rachel was Senior Director of UX at Samsung’s Mobile Innovation Lab, where she led a multi-disciplinary group responsible for end-to-end experiences for flagship devices and early product/service concepts. There she helped lead the team evolution from incubation lab to advanced product org — championing UX excellence and delivering elegant consumer experiences that gained top-level visibility across the global org and industry. Rachel is passionate about the integration of user-centered innovation, technical insight, and systems thinking into a design-driven product development process and see this as the best way to create meaningful products that resonate with customers and improve their lives.


  • Design Strategy
  • Experience Design
  • Executive Leadership


March 3rd, 2023

13 design trends that benefit companies in today's marketplace 

Implement these latest innovations to help your company thrive.

August 12th, 2022

13 'hacks' to bridge the communication gap at work

Here's how department leaders are breaking the conversation barriers to improve their team relationships.

July 22nd, 2022

15 ways to gauge a prospective client's buying behavior

Consumer psychology 101: Apply these engagement strategies to your sales funnel process.


Expedia Group

Expedia Group, Inc. companies power travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Our organization is made up of four pillars: Expedia Services, focused on the group’s platform and technical strategy; Expedia Marketplace, centered on product and technology offerings across the organization; Expedia Brands, housing all our consumer brands; and Expedia for Business, consisting of business-to-business solutions and relationships throughout the travel ecosystem. The Expedia Group family of brands includes: Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, CarRentals.com™, and Expedia Cruises™.


  • Travel
  • E-Commerce Platforms