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Rachel Truair's avatarPerson

Rachel Truair

Chief Marketing OfficerSimpro Group

Austin, TX

Member Since February 2024

Skills

SaaS
B2B Marketing

About

Rachel Truair is a seasoned marketing leader with over 15 years of experience in driving revenue and growth for high-growth startups and Fortune 100 enterprises. She combines foundational best practices from her corporate background with agile and innovative approaches from her scale-up experience, leading and mentoring teams through successful exits in IPOs and acquisitions. As the CMO of Simpro Group, Rachel is responsible for aligning marketing strategy to business outcomes and creating predictable, scalable sources of revenue. She leverages her expertise in go-to-market strategy, account-based marketing and leading global marketing teams to source ninety percent of Simpro's annual revenue.

Published content

20 tips for business leaders trying to attract their target audience

expert panel

Industry experts share top tips to make your mark in business and continue to move ahead. When your brand is competing in a saturated market, it's important to figure out how to stand out from other businesses. But it's not about being the loudest voice online or placing out-of-home advertisements. Standing out is most effective when leaders do their research to understand who they are talking to and what will resonate with their audience. Below, 20 Fast Company Executive Board members each provide one successful tactic for reaching the right audience and staying visible in a crowded market without being spammy or offensively persistent.

Company details

Simpro Group

Company bio

Simpro Group provides best-in-class SaaS field service management solutions to trade and specialty contracting industries worldwide through its three industry-leading companies, Simpro, Aroflo and ClockShark. Together, these companies seek to empower the trades by enabling field service organizations to increase efficiency, improve cash flow, and champion growth.

Industry

Technology

Area of focus

Enterprise Software
Field Support
SaaS

Company size

501 - 1,000