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Rachel Truair

Chief Marketing OfficerSimpro Group

Austin, TX

Member Since February 2024

Skills

SaaS
B2B Marketing

About

Rachel Truair is a seasoned marketing leader with over 15 years of experience in driving revenue and growth for high-growth startups and Fortune 100 enterprises. She combines foundational best practices from her corporate background with agile and innovative approaches from her scale-up experience, leading and mentoring teams through successful exits in IPOs and acquisitions. As the CMO of Simpro Group, Rachel is responsible for aligning marketing strategy to business outcomes and creating predictable, scalable sources of revenue. She leverages her expertise in go-to-market strategy, account-based marketing and leading global marketing teams to source ninety percent of Simpro's annual revenue.

Published content

16 other ways generative AI tools can lighten your daily workflow

expert panel

Is your business team getting the most ROI from this growing technology? If not, lean in to explore these additional benefits. As the uptick in generative AI continues to be at the forefront of company workflow in many cases, it's not only relied upon for the efficiency of data and daily tasks, it's also useful to boost brand creativity that will lead to increased growth and a brighter future for the establishment. To help business teams think outside the box on ways to get the most ROI from AI tools they've enlisted, 16 Fast Company Executive Board members offer their best practices to incorporate generative AI into new products and services.

So you want to be a data-driven marketer: Four essential strategies for success

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Incorporating data-driven strategies into your marketing efforts is essential for fast-growing businesses. If you're struggling with your data, here's how to get serious.

17 ideas to enhance your company's physical and virtual workspace

expert panel

Putting these solutions into practice can increase employee productivity, collaboration, and communication. One of the best benefits of hybrid-remote work opportunities is the flexibility given to change your workspace environment as needed. But whether employees are required to be at the office headquarters three days a week or are working remotely every day, the management team needs to keep team morale up and communication flowing to help the company succeed.  Below, 17 experts from Fast Company Executive Board each provide one creative way company leaders can redesign their physical or virtual workspace to increase team productivity and motivation.

Three tips for driving growth through your CEO-CMO relationship

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Ultimately, the opportunity facing CEOs and CMOs to partner more effectively is theirs for the taking.

10 reasons why telling your brand's story matters

expert panel

Sharing relevant content can build stronger business-client connections. Becoming a better storyteller for your intended audience members will not boost your business’s profit margins overnight, but learning to regularly share relatable content with live audiences or through digital communications is one step in the right direction. Here, 10 experts from Fast Company Executive Board weigh in on why storytelling through brand marketing ads and consistent outreach has the potential to increase your bottom line in the long run.

20 tips for business leaders trying to attract their target audience

expert panel

Industry experts share top tips to make your mark in business and continue to move ahead. When your brand is competing in a saturated market, it's important to figure out how to stand out from other businesses. But it's not about being the loudest voice online or placing out-of-home advertisements. Standing out is most effective when leaders do their research to understand who they are talking to and what will resonate with their audience. Below, 20 Fast Company Executive Board members each provide one successful tactic for reaching the right audience and staying visible in a crowded market without being spammy or offensively persistent.

Company details

Simpro Group

Company bio

Simpro Group provides best-in-class SaaS field service management solutions to trade and specialty contracting industries worldwide through its three industry-leading companies, Simpro, Aroflo and ClockShark. Together, these companies seek to empower the trades by enabling field service organizations to increase efficiency, improve cash flow, and champion growth.

Industry

Technology

Area of focus

Enterprise Software
Field Support
SaaS

Company size

501 - 1,000