Member Since February 2024
Skills
About
Rachel Truair is a seasoned marketing leader with over 15 years of experience in driving revenue and growth for high-growth startups and Fortune 100 enterprises. She combines foundational best practices from her corporate background with agile and innovative approaches from her scale-up experience, leading and mentoring teams through successful exits in IPOs and acquisitions. As the CMO of Simpro Group, Rachel is responsible for aligning marketing strategy to business outcomes and creating predictable, scalable sources of revenue. She leverages her expertise in go-to-market strategy, account-based marketing and leading global marketing teams to source ninety percent of Simpro's annual revenue.
Rachel Truair
Published content
expert panel
Here are 12 reasons why equity and inclusion methods must move up another notch (the C-suite level) to reach desired outcomes and develop trustworthy employer-employee-consumer relationships. One of the reasons well-intentioned DEI initiatives often fall by the wayside in some work environments is because of the lack of full resources, expertise, and support that is required to keep them on the top of a company's agenda. Introducing new strategies to address DEI shortcomings may sound good on paper during the initial push, but if the leadership team is unwilling or unable to provide the proper expectations, communications, and training as it relates to the company's core values and objectives, their efforts will continue to come up short. To ensure DEI is given the attention it needs, 12 experts from Fast Company Executive Board each share their thoughts on why equity and inclusion efforts should be moved out of the HR department and elevated to C-level decision-makers instead.
expert panel
Although ChatGPT is helpful, overreliance on AI tools in the workplace can stifle professional growth. ChatGPT and other generative AI (GenAI) tools have become integral aspects of many business operations, from sales and marketing to corporate communications. While GenAI offers efficiency and valuable insights, leaning too heavily on this technology can ultimately stifle creativity and innovation. Leaders and teams that use these tools need to strike a balance between technology and human ingenuity. To help, 20 Fast Company Executive Board members discuss how organizations can avoid overreliance on ChatGPT and similar AI tools. Here's how to find a middle ground and encourage efficiency with a healthy dose of critical thinking and original ideas.
expert panel
Consider these next steps to achieve a smooth job transformation in a new industry of choice. When it comes to making a drastic career transition in life, it's something that can be obtained in time, no matter how difficult it may seem at first. Learning to communicate your professional goals clearly and authentically is one of the first steps to gaining the trust and credibility that will turn your career aspirations into reality. To help steer business professionals in the right direction and contemplate their next moves, below, 12 Fast Company Executive Board members each discuss their strategy for translating existing job skills to new industry standards and leverage digital platforms for job hunting, ensuring that candidates stand out in a competitive employment landscape.
expert panel
Is your business team getting the most ROI from this growing technology? If not, lean in to explore these additional benefits. As the uptick in generative AI continues to be at the forefront of company workflow in many cases, it's not only relied upon for the efficiency of data and daily tasks, it's also useful to boost brand creativity that will lead to increased growth and a brighter future for the establishment. To help business teams think outside the box on ways to get the most ROI from AI tools they've enlisted, 16 Fast Company Executive Board members offer their best practices to incorporate generative AI into new products and services.
article
Incorporating data-driven strategies into your marketing efforts is essential for fast-growing businesses. If you're struggling with your data, here's how to get serious.
expert panel
Putting these solutions into practice can increase employee productivity, collaboration, and communication. One of the best benefits of hybrid-remote work opportunities is the flexibility given to change your workspace environment as needed. But whether employees are required to be at the office headquarters three days a week or are working remotely every day, the management team needs to keep team morale up and communication flowing to help the company succeed. Below, 17 experts from Fast Company Executive Board each provide one creative way company leaders can redesign their physical or virtual workspace to increase team productivity and motivation.
Company details
Simpro Group
Company bio
Simpro Group provides best-in-class SaaS field service management solutions to trade and specialty contracting industries worldwide through its three industry-leading companies, Simpro, Aroflo and ClockShark. Together, these companies seek to empower the trades by enabling field service organizations to increase efficiency, improve cash flow, and champion growth.