Skills
About
I'm Reuben Yonatan — founder of GetVoIP, SaasList, and CX Foundation (CXF). Over the past decade, I’ve built and scaled online companies focused on simplifying complex technology decisions for business leaders. My work has helped millions of professionals evaluate software platforms, navigate digital transformation, and stay ahead of industry shifts. We work with companies to meet the needs of their business communication stack. Over the past decade, we've watched our clients go on to raise a combined 20 Billion+ in capital to IPO. Finally, we are honored to meet the demand and brand needs of clients like Zoom, RingCentral, and Nextiva. Today, I lead CX Foundation, a research-driven media company on a mission to redefine how organizations think about customer experience. We produce cutting-edge insights, industry news, and high-impact videos that help CX leaders make smarter, faster decisions. No fluff, no filler — just actionable content for the people shaping the future of customer experience. I believe in building with purpose, speaking with clarity, and staying relentlessly focused on the customer. That’s the edge we bring to every article, report, and video at CXF.

Reuben Yonatan
Published content

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In unpredictable conditions, these leaders have found reliable ways to stay focused, energized, and clear-headed. The demands of leadership don’t pause when the ground shifts. For those guiding teams through uncertainty, staying present and motivated is vital to making sound decisions, maintaining team morale, and sustaining long-term momentum. In volatile environments, personal clarity can be hard for leaders to hold onto. To understand how experienced leaders maintain focus, 20 Fast Company Executive Board members share what keeps them steady and inspired. Their answers highlight the habits, values, and real-world reminders that help them lead through disruption without losing direction.

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Jun 27, 2025
When building a startup, these five lessons can help ensure founders are building something that challenges the norm.

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When it comes to social media engagement, what matters most is creating the kind of connection people want to respond to. As social media platforms evolve, brands aren’t just posting to be seen; they also want to connect more meaningfully with their audiences. Engagement now hinges less on polish and more on presence, personality, and participation. Rather than pushing one-sided content, the most effective strategies invite people in, spark conversation, and create space for genuine interaction. To that end, 17 Fast Company Executive Board members share creative ways to drive social media engagement and why these approaches are so effective.

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If given the chance to start over, these are the moves seasoned entrepreneurs say they’d make to build their businesses differently today. Hindsight can be a powerful teacher, especially for entrepreneurs who’ve weathered the highs and lows of building a business from the ground up. From financial decisions and branding strategies to selecting the right partners and saying “no” sooner, many business leaders have learned what they’d do differently if they had the chance to start fresh. To that end, Fast Company Executive Board members reflect on those hard-earned lessons and share the changes they’d make if they were launching their companies today. Here's how they've used what they've learned as a valuable roadmap for building stronger, more resilient companies.

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Here's what 11 thought leaders suggest aspiring entrepreneurs consider before they go all in on a digital fundraiser. If you are trying to launch a business and are strapped for cash, crowdfunding is a viable option that many successful entrepreneurs have invested their time and hope in to get their new venture off the ground and running. The process of asking for help publicly on social media platforms may sound pretty straightforward, but there is a lot more at risk, including your long-term reputation. Below, 11 experts from Fast Company Executive Board offer one factor that every entrepreneur should consider if they are thinking about starting a crowdfunding campaign to launch their new business.

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Here are key strategies to grow in confidence and strengthen business relationships. Contrary to popular belief, a successful, savvy business person is not necessarily always the biggest extrovert in the room. Improving your active listening skills and post-meeting communication strategies also play a part in capturing the attention of peers or direct reports regularly. This is key to building stronger team relationships. By leaning into what makes them a little different from their outspoken counterparts, introverts are likely to have a positive impact in their place of business. If you're an introvert in the workplace and unsure about how to leverage your "superpower" as a reserved business professional who wants to get ahead, below, 18 experts from Fast Company Executive Board offer their tips on how to build your comfort level in engaging with others and being an effective communicator.
Company details
CX Foundation
Company bio
CX Foundation (CXF) is the new authority in customer experience. Born out of frustration with surface-level content and stale industry analysis, CXF is a media and research company built for the modern CX leader — bold, data-driven, and obsessed with what actually moves the needle. We don’t just report on the customer experience industry — we shape it. Through original research, high-impact videos, and sharp, executive-level insights, CXF helps the world’s top brands rethink their strategy, tech stack, and culture. From AI in the contact center to the psychology of loyalty, we break down what matters before the rest of the industry catches up. Our audience? Decision-makers. Operators. Builders. The ones who don’t have time for fluff — and demand content that’s smart, fast, and forward-looking. If Gartner and Netflix had a baby obsessed with customer experience, it’d be CXF.