Reuben Yonatan

expert panel

With the right content strategy, you can keep customers coming back to your brand time and time again. Customer loyalty is crucial for the success of any company, and one effective way to build it is through creating engaging content that resonates with customers. Content can be delivered through a variety of channels, including social media platforms, email marketing campaigns, podcasts, and more. However, with so many options available, it can be challenging for companies to determine which channels and types of content will be most effective in building customer loyalty. To help, a panel of Fast Company Executive Board members offers their best tips for creating engaging, exciting content that keeps customers interested in your brand.

expert panel

Strike up a conversation that builds consumer trust about what your company stands for before you start pitching your product or service. Pop-up shops and kiosks can be an effective way for existing companies to engage with potential customers in new ways and generate additional buzz around their products and services. However, before they set up a new retail location, companies must consider several important factors. Setting your temporary retail shop up for success involves factors like choosing the right location, researching your target market, and setting clear objectives and metrics to track progress. Below, a panel of Fast Company Executive Board members explore these items more in-depth and provided guidance on how companies can launch a successful pop-up shop or kiosk.

expert panel

Even the most successful companies can make missteps, and when those mistakes involve leadership, the consequences can be severe. A company's reputation is a crucial asset that can take years to build but can be destroyed in an instant. Negative publicity and online backlash can quickly spread after leadership mistakes, causing irreparable damage to a company's reputation. However, there are steps that a company can take to clean up its negative business reputation online and regain the trust of its clients. To help, a panel of Fast Company Executive Board members recommended some effective strategies that can help turn things around and get your business back in the good graces of potential and current clients, even after past leadership missteps.

expert panel

Implement these latest innovations to help your company thrive. Whether it's utilizing a bold color statement in a rebranding campaign or coming up with an innovative human-centered design that serves current and prospective clients much better, there's a lot for companies to be excited about and engaged in the upcoming years. As the competition continues to escalate, company business leaders and their creative teams need to stay ahead of the forecast so they can be one step ahead in the global market. We asked 13 leading experts from Fast Company Executive Board to share their thoughts on some of the biggest design trends on the rise and why they're so essential.

expert panel

Don't fall prey to social media scammers who are targeting your company's IP identity. It's an exciting time to be working in a growing digital information age with innovators who are putting the smartest tech tools in the right hand of business leadership. Additionally, the potential to be at risk for the latest cyberattacks or other fraudulent social media activities can also be unsettling.  To avoid being another hacking victim, business teams have to stay educated on preventive measures and continue to monitor misuse. Below, 10 experts from Fast Company Executive Board share some of the best tips to help founders and CEOs protect their company's intellectual property from being impersonated under the radar and free from compromising situations.

expert panel

Make sure your organization is ready when Uncle Sam comes knocking.  When your company has an appointment with the IRS, it can be very intimidating and something you should never take lightly. Therefore, it's a smart idea to connect with a tax attorney to obtain the proper guidance on how best to prepare.  In the meantime, six Fast Company Executive Board members share their best practices for how to handle an IRS audit or investigation. 

expert panel

Apply these tips if you're serious about developing as an individual so you can help your company grow. If you're trying to wrap your head around a difficult subject in business (or personal life) it is essential to become an avid reader, study from the masters, and ask plenty of questions that will help you in the learning process. Then you need to apply it. To give business leaders the right tools and tips to grasp a variety of topics they may be struggling with and not feeling confident about, 15 Fast Company Executive Board members are here to share their best practices to overcome any fears and doubts to help them move ahead and be able to share the information with others.

expert panel

If you're feeling overwhelmed or frustrated about a recent oversight on your part, relax, reflect, then implement these tactics to improve. As a business leader, when you think about failure, remember that no matter what the situation, it's simply a chance to improve on missteps so you can continue to grow, move ahead and make better decisions.  It's also important to change your mindset by deciding that things are happening for you, not to you. Once you accomplish this, you'll be able to choose an opportunity and commit to doing your best to get it right in the future. Below, 14 Fast Company Executive Board members share practical ways to leverage a failed business experience, reset your mind, and launch new opportunities to get back on track.

expert panel

12 ways managers and staff can command professional higher standards for themselves without obsessing or feeling anxious. What does your version of "finished" look like? Does a designated task have to be "perfect" or can it simply be "good enough"—for the moment?" If you're a manager or direct report who struggles with the idea of "perfectionism" in the workplace, then you may be missing out on the bigger picture.  While the fine details of a crucial assignment or potential contract should never be compromised or taken lightly, finding the right balance to get the primary work done, effectively, and in a timely given manner is just as essential. Focusing on what you can control—in lieu of what you can't, is also a key component of personal growth and continued learning to build further on the next iteration of a project. Here are 12 tips from  Fast Company Executive Board members to help change your mindset and improve your workflow habits so you can move forward.

expert panel

Implementing these top strategies may help your business stand out during one of the most competitive selling cycles of the year.  The holiday season is the perfect time to nurture your established brand relationships with loyal customers and clients and possibly develop some new ones. Whether your company is targeting B2C or B2B, it's also a chance to come up with other creative concepts to grab people's attention, make them smile, and show them that you truly care.  If you focus on the humanization of your company, highlighting the effectiveness of your employees, you'll connect effectively with the community at large. Here are 14 ways that Fast Company Executive Board members are successfully keeping their organizations in the public eye not only in November and December but throughout the entire year.

expert panel

While email marketing can provide a great ROI, it has to be done the right way to make an impact. By 2025, the number of daily global emails sent is expected to surpass 376 billion. That's why a good email marketing campaign has to stand out from the noise and truly entice its recipient to open and click through. At the same time, it can't be too pushy or sales-oriented -- you don't want to scare off your customers. Mistakes are common in email marketing, especially for companies new to this marketing channel. Below, 15 Fast Company Executive Board members give examples of some of the biggest email marketing mistakes they've seen and how you can avoid them.

expert panel

Here's how to build a pipeline of services to address your department's needs.  In a gig-driven economy, it's essential to find highly-skilled freelancers who are willing to handle extra assignments during a busy season for your team. Be selective about your decision when reviewing the feedback of the consultant's previous and current clients. And, based on the expectations about the job requirements,  keep an open line of communication so that everyone is on the same page.  Below are 15 best practices, courtesy of Fast Company Executive Board members to help leaders to attract a diverse group of candidates and retain them for future projects. 

expert panel

Build a better service unit to improve your customer journey and satisfaction rates. To improve the quality of a company's call center, it's important to consider the B2B or B2C audience that the staff is serving. Investing in the latest software tools and offering ongoing training will reiterate core values and elevate the employees' abilities to handle unique challenges and experience ecosystems. Below, a panel of seven experts from Fast Company Executive Board share their top tips to boost success rates and customer satisfaction through the business call center.

expert panel

14 ways business leaders are improving their efforts to walk the talk. When was the last time your company's leadership took time to review its driven purpose as it relates to social responsibilities? If it's been a while, then chances are it may be time to expand on the organization's code of ethics—as your workforce continues to grow into a more diversified and inclusive space.  Below, 14 Fast Company Executive Board members offer tips that will help managers maintain an open mind and evolve their mission to reflect the current climate and culture.

expert panel

Consumer psychology 101: Apply these engagement strategies to your sales funnel process. Keeping your fingers on the pulse of what's going on inside the mind of today's consumers, in real-time, doesn't have to be a hit-or-miss situation. If you utilize the proper tools and techniques available, you'll be able to quickly identify ways to elevate the customer's journey and exceed their satisfaction.  Once you've discovered what is working, or how to make the necessary tweaks in their experience with your products or services, you'll also be on track to gaining their long-term loyalty, trust, and support when it comes to advocating for your brand. Below are 15 methods that Fast Company Executive Board members are implementing in their business practices to engage with prospects and gather key information, which leads to sales.

expert panel

Taking a creative approach to maintaining personable business relationships is just as important. If you want to instill an inviting corporate culture for everyone at your company, then it's necessary to not only model the ideal behavior but to get employees involved so they have a higher stake in the changes they want to see taking place. Enabling your staff members to help make real business decisions that impact the company's bottom line and the way people view themselves as individual and collaborative contributors will elevate morale and set a positive example for future employees to come. Below, experts from Fast Company Executive Board share 16 practical ideas that continue to foster inclusiveness and team building at work. 

expert panel

If you're outsourcing your content creation efforts, it's important to ensure your brand "voice" is consistent. Successful businesses have clear, powerful messaging that lets customers know their values and what they stand for as a brand. The messaging these companies use doesn’t differ on each social media platform, either: It stays consistent, whether you read about the brand on Instagram, LinkedIn or other sites. Sometimes, when companies outsource their consumer-facing content, the messaging and voice don’t appear consistent. To ensure this doesn’t happen to your business, 15 Fast Company Executive Board members shared their tips for maintaining a consistent tone of voice, regardless of the channel. 

expert panel

If you want to keep morale high and avoid a slump after the holidays, here's how to encourage positivity and cheer among your team. During the holiday season, employees are often excited about seeing their families, taking time off and relaxing before the start of a new year. It's difficult, however, to carry this spirit into the new year when employees have to go back to a normal work schedule in January. Leaders can take the initiative to change this mindset by doing small things to support employees, such as supporting their personal goals through company-sponsored gym memberships or having more frequent happy hours. To help, Fast Company Executive Board members shared some effective ideas for encouraging cheer and positivity post-holidays and into the new year.

expert panel

A poorly-crafted social media post can quickly spiral out of control, so it's important for leaders to have a strategy for moving forward. Before posting something under the company's name, it's important to ensure that the tone and message of the post are in line with what you want to communicate. Enlisting the help of a PR professional or reading posts out loud to a group are great ways to make sure that the message you're trying to communicate is the right one. But even then, it's possible that a leader's message can be taken the wrong way or accidentally miss the mark. When this happens, leaders must take immediate action both internally and externally. Below, nine Fast Company Executive Board members shared the first action leaders should take under these circumstances and how to avoid similar situations in the future.

expert panel

If you're not sure how to begin bolstering your organization’s diversity, equity, and inclusion efforts, take a page from the books of these nine companies. Consumers today are calling for increased transparency and honesty from companies about their diversity, equity, and inclusion efforts. Such efforts work to bring people from a variety of different backgrounds and life experiences into the workforce and recognize the unique knowledge, perspective, and skills each person brings. They also work to ensure equal treatment and fair outcomes for all employees and customers in an environment in which they feel welcomed and respected. Robust DEI efforts can not only help organizations build stronger, more effective teams but also show the customers and people they serve that they’re valued, too. If you’re working to improve your DEI efforts, it can help to look at organizations that have achieved widespread recognition for their DEI work. Below, nine members of Fast Company Executive Board each share a company whose diversity, equity, and inclusion efforts they’ve noticed and admired.

expert panel

Don't let a limited budget stop you from promoting your new business. When budgets are tight, one of the first things many entrepreneurs strike from their list of financial priorities is marketing. However, marketing doesn't have to take a backseat when resources are limited. In fact, there are plenty of ways to continue promoting your company while keeping costs low. DIY public relations can be an inexpensive way to gain attention for your business—if you follow the right strategies and best practices. Below, 14 members of Fast Company Executive Board share some creative, inexpensive ways a new business can drum up good publicity or press mentions.

expert panel

Your business isn’t wholly powerless to stop the impact of “The Big Quit.” “The Great Resignation,” also known as “The Big Quit,” is making headlines as millions of Americans quit their current jobs to find “something better.” While it’s true that workers are rethinking their priorities and desires in the workplace, it doesn’t necessarily mean your company is doomed to lose its top talent: There’s still hope for leaders who value their employees and are willing to do what it takes to retain their workforce. If you want to keep your team intact through this period of mass workforce turnover, it’s important to be proactive and take steps toward employee retention. Below, 16 members of Fast Company Executive Board each share one thing a business owner can do to make staying on the most attractive option for their workers.

article

Providing exceptional customer service is a tried and tested way for brands to stand out and succeed.

expert panel

Even if you're self-funded, you can still find meaningful and cost-effective ways to recognize and reward your team's hard work. Every leader wants to recognize their team members for their excellent work. But for a startup—especially one that’s bootstrapped—financial rewards may not be possible (for now). Still, when your startup team is putting in long hours and hard work to help you get your dream off the ground, you want to ensure they know that you see their efforts and just how much you appreciate them. Fortunately, showing your team your thanks doesn’t have to be expensive—you just have to be creative and thoughtful. Below, 16 Fast Company Executive Board members offer their advice for entrepreneurs who want to recognize outstanding work from their team even when the budget’s tight.

expert panel

A conversation with an underperforming employee is a delicate situation that must be handled with care. As a leader, it's important to be able to have tough but necessary conversations with employees. When an employee isn't performing to their full potential, leaders must guide them the best they can and work with them to find the root of the problem. It's certainly a challenge to have these conversations, which can be uncomfortable and awkward for both parties. And if they're not executed properly, your conversation could hurt your relationship with the employee, causing further damage to their morale and performance. To help you have constructive conversations with employees who need some coaching, 16 members of Fast Company Executive Board have shared one thing a leader should never say or do when meeting with an underperforming employee.

article

As the world opens up, the time is ripe to make new connections, meet clients, and create new partnerships. 

expert panel

You’ve caught the attention of a new prospect—now you need to convince them you can really deliver what you’re promising. Across industries, marketing teams of both B2B and B2C companies employ a variety of strategies to catch the attention of new prospects. It can be a difficult hill to climb—particularly in today’s global, digital marketplace—but even when you succeed, your work may be only half done. The new prospect knows what you claim to offer, but they may not be sure—yet—that you can back it up. To complete the sale, companies need to close the “credibility gap” that may be keeping prospects from making a final decision in their favor. To help, 15 members of Fast Company Executive Board have shared ways companies can convince potential clients and customers that they are capable of and committed to following through on their marketing promises. Follow their advice to establish your expertise and land the deal.

expert panel

Feeling like you don’t belong in the position you’ve achieved in your professional life can have a negative impact on your mental and emotional well-being, but there are ways to boost your confidence in your intrinsic abilities and qualifications. In recent years, the term “impostor syndrome” has become an increasingly common topic of discussion. People with impostor syndrome may believe that they are not truly qualified for the role they hold or may attribute the success they’ve achieved to mere luck. This can lead to unfounded feelings of being “unworthy” or fears of being “found out.” And no one is immune; imposter syndrome is an issue that affects everyone from entrepreneurs and CEOs to entry-level professionals. Left unchecked, this all-too-common phenomenon can be detrimental to both work performance and mental health. Fortunately, it’s possible to combat these negative perceptions and feel more confident in your achievements, worth, and potential. Below, 16 members of Fast Company Executive Board share their best advice to help those struggling with impostor syndrome.