Skills
About
I'm Reuben Yonatan — founder of GetVoIP, SaasList, and CX Foundation (CXF). Over the past decade, I’ve built and scaled online companies focused on simplifying complex technology decisions for business leaders. My work has helped millions of professionals evaluate software platforms, navigate digital transformation, and stay ahead of industry shifts. We work with companies to meet the needs of their business communication stack. Over the past decade, we've watched our clients go on to raise a combined 20 Billion+ in capital to IPO. Finally, we are honored to meet the demand and brand needs of clients like Zoom, RingCentral, and Nextiva. Today, I lead CX Foundation, a research-driven media company on a mission to redefine how organizations think about customer experience. We produce cutting-edge insights, industry news, and high-impact videos that help CX leaders make smarter, faster decisions. No fluff, no filler — just actionable content for the people shaping the future of customer experience. I believe in building with purpose, speaking with clarity, and staying relentlessly focused on the customer. That’s the edge we bring to every article, report, and video at CXF.

Reuben Yonatan
Published content

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Here's what 11 thought leaders suggest aspiring entrepreneurs consider before they go all in on a digital fundraiser. If you are trying to launch a business and are strapped for cash, crowdfunding is a viable option that many successful entrepreneurs have invested their time and hope in to get their new venture off the ground and running. The process of asking for help publicly on social media platforms may sound pretty straightforward, but there is a lot more at risk, including your long-term reputation. Below, 11 experts from Fast Company Executive Board offer one factor that every entrepreneur should consider if they are thinking about starting a crowdfunding campaign to launch their new business.

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Here are key strategies to grow in confidence and strengthen business relationships. Contrary to popular belief, a successful, savvy business person is not necessarily always the biggest extrovert in the room. Improving your active listening skills and post-meeting communication strategies also play a part in capturing the attention of peers or direct reports regularly. This is key to building stronger team relationships. By leaning into what makes them a little different from their outspoken counterparts, introverts are likely to have a positive impact in their place of business. If you're an introvert in the workplace and unsure about how to leverage your "superpower" as a reserved business professional who wants to get ahead, below, 18 experts from Fast Company Executive Board offer their tips on how to build your comfort level in engaging with others and being an effective communicator.

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Mastering customer service and customer experience is essential for businesses aiming to thrive in 2024.

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If you're about to apply, consider these key points. There are a variety of resources available for new entrepreneurs to consider when they are just starting out and trying to grow a successful business in their market. Associating your business with either a startup incubator or accelerator program is one idea to consider if you are looking for opportunities to connect with mentors, technology tools, and more to elevate your organization to its next level. We asked nine experts from Fast Company Executive Board to each discuss one factor that every rising leader should consider when they are weighing their options about which route to take.

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Here's what to do when the best-laid business plans of leadership and teams suddenly go awry. For many business leaders and their teams, the month of August is an essential time for them to assess how the first half of the year went. Are the current strategies that they have in place really working? It's also a time to set (or reset) their goals and objectives for the upcoming year. Keeping all that in mind, sometimes plans, unfortunately, fall by the wayside or may require some unexpected tweaking depending on external factors like market conditions, customer needs, or technological innovation. That's why it's important to remain flexible and have an open mind about how to pivot correctly when necessary, considering the current situation of your department or organization. Here, 16 Fast Company Executive Board members offer their solutions to help other business leaders and teams stay focused even when their initial plans begin to get sidetracked or fail altogether.

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Hope for the best. Plan for disruption. Life is full of uncertainties, and that includes an unpredictable business environment. What can leaders do to secure their company's future and team stability during tough economic times? One solution is to prepare and plan ahead—based on the market trends—so your company and stakeholders will be ready and skilled to face the challenges that may come your way. Here, Fast Company Executive Board members share their go-to methods that leaders can implement to effectively manage the risk and uncertainty in their day-to-day business operations.
Company details
CX Foundation
Company bio
CX Foundation (CXF) is the new authority in customer experience. Born out of frustration with surface-level content and stale industry analysis, CXF is a media and research company built for the modern CX leader — bold, data-driven, and obsessed with what actually moves the needle. We don’t just report on the customer experience industry — we shape it. Through original research, high-impact videos, and sharp, executive-level insights, CXF helps the world’s top brands rethink their strategy, tech stack, and culture. From AI in the contact center to the psychology of loyalty, we break down what matters before the rest of the industry catches up. Our audience? Decision-makers. Operators. Builders. The ones who don’t have time for fluff — and demand content that’s smart, fast, and forward-looking. If Gartner and Netflix had a baby obsessed with customer experience, it’d be CXF.