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Rich DePencier

Area Managing Partner & CMOChief Outsiders

Sammamish, WA

Member Since February 2023

Skills

Search Engine Optimization
Merchandising
Pricing

About

I have a passion for growing brands and building highly-motivated teams. I help small to mid-size company CEOs and founder/owners create and implement next stage growth plans for their B2C (CPG, F&B, Retail, Home, Health & Beauty) and B2B businesses. I've had the opportunity to build & lead some of the world's favorite consumer brands for leading Fortune 100 companies across global channels and multiple countries and now I like to share that experience to help companies move faster. My sweet spots are leading teams in consumer brand & channel strategy, creating innovative and scrappy marketing & sales plans and building successful product pipelines. >>>>Learn how my colleagues and I can help you energize your team and ignite growth at rdepencier@chiefoutsiders.com< Specialties: Brand & General Management, P&L, Strategic Planning, Leadership, Marketing, Go-To-Market Plans, Product Development, Retail & E-Commerce, Innovation, Marketing Automation, Sales & Marketing Collaboration, Results.

Published content

15 ways leaders can increase equity and transparency in their performance review process 

expert panel

Amid performance review season, I understand the importance of embracing a holistic strategy that not only values individual contributions but also prioritizes fairness, open communication, and continuous improvement.  To cultivate this for our organization, we refactored our system of growth from being a linear promotion process to one that allowed for more divergent growth paths. Having an "up or out" model didn't work for our company culture. Having a lattice-based (rather than a ladder-based) approach gave people more autonomy in the course of their careers. And we made our promotion logic more equitable by transparently naming the conditions for growth. To help other leaders, I asked members of the Company Culture Group of Fast Company Executive Board, a community I lead, how they improve equity and transparency in their review process. Here are important steps that they take and the impact they’ve seen from doing so.

9 strategies to strengthen your business’s SEO ranking

expert panel

Review these aspects to demystify the Google algorithm—at least for now.   As the digital marketing industry continues to evolve, achieving a top SEO ranking in a Google search can be a moving target for business owners. When the algorithm finally begins to seem achievable, the guidelines change again—and again. A reliable SEO strategy goes hand-in-hand with a strong brand strategy. Therefore, it's essential to determine what brand points your target audience members resonate with the most to better inform your SEO strategy. Here, nine Fast Company Executive Board members each share one factor for leaders to consider when they are optimizing for search engines and why it's so important.

Career fair strategies that will pique a job seeker's interest

expert panel

Having a hard time finding potential new hires? Here are 18 methods for you to try at your next event. In a picky job market, the right career fair at the right time can be a win-win situation for the potential employer and the job seeker alike. It can cost a company a lot of money, however, if they are not focused on the right candidates who can fill their company's needs—right now.  But hiring managers should not solely rely on resume history—or if a candidate meets all 10 "job requirements"—as it's also crucial for the recruiter to find the right cultural fit and a team player who can help a department and company thrive in the long term. If you are scheduled to attend a career fair or networking event in the coming weeks or months, below, Fast Company Executive Board members each share one tip for leaders who want to attract the right new hires to work with.

16 ways to prepare for the next holiday campaign

expert panel

If you are just starting to think about your marking strategy, you're already behind—but it's not too late. The holiday season can be extremely competitive when it comes to attracting the attention of hesitant consumers. This is an ever-increasing dilemma in today's uncertain economy. In order to stand out, the company leaders must analyze the market trends carefully in order to provide the right solutions to potential and current customers. They also need to be flexible enough to change direction if a campaign isn't landing well.  Here, 16 experts from Fast Company Executive Board each share their tips to finalize and implement marketing and sales strategies for the upcoming holiday season that will help companies stay ahead in the marketplace.

14 tips for strengthening brand identity and reputation

expert panel

Implement these strategies for start-up success. It's tough out there when you are trying to build brand recognition and rise above the noise. When you are just starting out in the marketplace as a business owner, how do you attract loyal clients and partnership deals? Below, 14 Fast Company Executive Board members discuss the most important factors in developing the brand identity that you want to be known for. Once your leadership team establishes that, it's essential that you continue to stand on the reputation that you want to build.

20 personal life lessons that build stronger business leaders

expert panel

Industry experts weigh in on the tips that keep their companies (and mindsets) growing successfully.  As a business owner or manager, who is responsible for leading a team to successful bottom-line results, quarter over quarter, it's easy to get stuck in a silo mindset or let fear and anxiety take over—having you falsely assume that every other company or leader has the secret to business growth and high-performance teams all figured out. On the contrary, you are not alone in your ability to face and overcome various obstacles head-on. And you'll be grateful for it along the way. To prove the point, a panel of experts from Fast Company Executive Board admits to having their fair share of ups and downs throughout their career journey to leadership. In this topic of discussion, they share one personal life lesson and what it has taught them most about how to become a better leader for the staff members and companies that they represent.

Company details

Chief Outsiders

Company bio

Chief Outsiders, the nation’s leading Executives-as-a-Service firm, helps CEOs and their organizations identify the fractional marketing and sales executives they need to accelerate growth. The firm’s cohesive team of more than 125 fractional executives act as Strategic Operators™ to achieve results. They blend insight, strategy, and execution to deliver revenue engines that drive long-term profitable growth for businesses. Chief Outsiders’ fractional executives drive growth strategy and execution plans by offering instant access to talent with highly customized and flexible engagements. Having served on the executive teams of more than 1,550 client companies, each Chief Marketing Officer and Chief Sales Officer has led marketing or sales at a diverse set of large corporations, including many Fortune 500 firms. Inc. Magazine has recognized Chief Outsiders for nine consecutive years as one of the 5,000 fastest-growing privately held companies in the US. The company was also recognized as a Forbes Small Giant in 2019.

Industry

Corporate leadership