Rich DePencier

Member Since 2023

Rich DePencier

Area Managing Partner & CMO

Chief Outsiders

Seattle Area

I have a passion for growing brands and building highly-motivated teams. I help small to mid-size company CEOs and founder/owners create and implement next stage growth plans for their B2C (CPG, F&B, Retail, Home, Health & Beauty) and B2B businesses. I've had the opportunity to build & lead some of the world's favorite consumer brands for leading Fortune 100 companies across global channels and multiple countries and now I like to share that experience to help companies move faster. My sweet spots are leading teams in consumer brand & channel strategy, creating innovative and scrappy marketing & sales plans and building successful product pipelines. >>>>Learn how my colleagues and I can help you energize your team and ignite growth at< Specialties: Brand & General Management, P&L, Strategic Planning, Leadership, Marketing, Go-To-Market Plans, Product Development, Retail & E-Commerce, Innovation, Marketing Automation, Sales & Marketing Collaboration, Results.


  • Search Engine Optimization
  • Merchandising
  • Pricing


March 29th, 2023

14 ways to engage customers at a pop-up shop or kiosk

Strike up a conversation that builds consumer trust about what your company stands for before you start pitching your product or service.

March 27th, 2023

15 ways to stand out and retain clients' interests during trade shows

Forging successful connections at trade shows requires a solid strategy for attracting and retaining the attention of prospects.

March 24th, 2023

How to fix a negative business reputation online

Even the most successful companies can make missteps, and when those mistakes involve leadership, the consequences can be severe.

March 23rd, 2023

16 experts share hard lessons that have improved their business

Sometimes, the biggest business challenges can yield the most valuable lessons for future success.


Chief Outsiders

Chief Outsiders, the nation’s leading Executives-as-a-Service firm, helps CEOs and their organizations identify the fractional marketing and sales executives they need to accelerate growth. The firm’s cohesive team of more than 125 fractional executives act as Strategic Operators™ to achieve results. They blend insight, strategy, and execution to deliver revenue engines that drive long-term profitable growth for businesses. Chief Outsiders’ fractional executives drive growth strategy and execution plans by offering instant access to talent with highly customized and flexible engagements. Having served on the executive teams of more than 1,550 client companies, each Chief Marketing Officer and Chief Sales Officer has led marketing or sales at a diverse set of large corporations, including many Fortune 500 firms. Inc. Magazine has recognized Chief Outsiders for nine consecutive years as one of the 5,000 fastest-growing privately held companies in the US. The company was also recognized as a Forbes Small Giant in 2019.


Corporate leadership