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Richard Swain

PrincipalDesignStudio

New York, NY

Skills

Brand Design and Strategy
Brand Development
Branding

About

Richard is an award-winning brand strategist and business leader. Over the course of his career, he's helped launch sports teams and startup unicorns, brought clarity and focus to businesses following periods of M&A, and repositioned some of the world’s most recognizable brands.

Published content

20 ways to get the most out of annual business conferences

expert panel

Make each annual conference more than a calendar commitment and turn it into a springboard for growth, insight and connection. Annual business conferences can easily become routine—another event on the calendar, another round of sessions and handshakes. But with the right approach, these gatherings can deliver far more than surface-level inspiration. Whether you’re attending to learn, leading a session, or using the event to align and energize your team, the real value lies in how you prepare, participate, and follow through. Below, 20 members of Fast Company Executive Board share their expert tips for getting the most out of your annual conference, year after year.

Reality is starting to look a lot like a video game: Here's how brands can play along

article

As brands look for new ways to engage a generation raised on games, the lines between identity, interactivity and immersive experiences are blurring fast.

17 expert tips for writing a self-help book that speaks to business professionals

expert panel

A successful business-focused self-help book starts with a clear message and a real understanding of your audience. The self-help genre is full of big promises, but when writing for business professionals, inspiration alone won’t cut it. These readers are often looking for practical insights they can apply quickly, with little patience for fluff or vague advice. That means authors need to bring clarity, credibility, and purpose to every page. To help aspiring writers approach the process with intention, Fast Company Executive Board members share what to consider before diving in. Follow their recommendations to craft a book that truly helps readers help themselves.

11 ways to use AI to publicize your business with a human touch

expert panel

AI can supercharge your marketing, but without human guidance, it won’t resonate. These strategies help your business keep both. Artificial intelligence has helped many businesses move faster, work smarter, and reach broader audiences with their marketing and publicity efforts. But as use of this technology grows, so does the risk of losing the very thing that makes your brand stand out: the human connection. Luckily, you don't have to choose between AI and humanity; in fact, the most successful leaders and businesses are finding ways to blend both. To help, 11 members of Fast Company Executive Board discuss how you can use AI to amplify your reach without sacrificing authenticity.

20 strategies to manage your brand’s reputation in uncertain times

expert panel

Your brand's reputation doesn't have to waver just because the market does. In an unpredictable market, your brand’s reputation can feel simultaneously more fragile and more important than ever. A single misstep, a poorly handled crisis, or a lack of clear communication can erode trust faster than it’s built. To help you avoid a PR crisis, 20 Fast Company Executive Board members share their best practices for managing brand reputation. Follow their advice to strengthen and protect your brand, no matter the external circumstances.

Company details

DesignStudio

Company bio

DesignStudio is a global design agency that creates brands and experiences through radical collaboration. Our holistic and insightful methods inspire deep connection across teams and communities that creates remarkable change. DesignStudio’s team of more than 100 people works with organisations across the globe from our studios in London, New York, Dubai and Sydney to define ambitions, build brands, create experiences and change businesses. We’ve worked with some of the world’s most well-known brands including Airbnb, Premier League, Panasonic, British Airways, Logitech, AT&T, Riot Games, and many more.

Industry

Creative design

Area of focus

Advertising
Web Design
Graphic Design

Company size

51 - 200