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Rio Longacre

Managing DirectorSlalom Consulting

Denver, CO

Member Since February 2023


Marketing Strategy
Digital Strategy


Executive with two decades of experience in the digital space that includes senior leadership roles at several firms. Experience across strategy consulting, technology, data and media. Thought leader and subject matter expert in customer experience management, digital business transformation and marketing/advertising technology.

Published content

Smart innovation: Tips for avoiding the dreaded “GenAI Swirl”


As generative AI mania nears its crescendo, GenAI “trend fatigue” is starting to hit business leaders and organizations.

The polycrisis and the Great Convergence: Lessons learned from Cannes-Lions 2023


Privacy laws, cookie deprecation, and massive lawsuits are throwing the advertising world into turmoil, and forcing an unexpected—if overdue—convergence.

Beyond the call: Why telecom companies must prioritize customer experience


The telecom industry is at an important crossroads as evolving consumer needs reshape the ecosystem of customer expectations.

Is you business setting higher DEI standards in today's workplace?

expert panel

14 tips for business leaders aiming to reframe a culture of adaptability at the office. For a company to remain competitive and survive in today's marketplace, its leaders must be willing to fully embrace what it means to build a culture of adaptability among a diverse workforce and live up to its own expectations. Improving the company's culture won't happen overnight, but if leaders begin to gather and share employee success stories and transformative behavior patterns, doing so will plant the seed of change for the better. In turn, top talent will be more likely to take a second look at potential career opportunities at the prospective company. Here are 14 suggestions from Fast Company Executive Board members that can lead to a better work environment and a desire to change. 

20 tips to boost your brand's social media status and bottom line ROI

expert panel

Business thought leaders weigh in on their top online marketing methods. Storytelling in the business world is essential if you want your organization to stand out in the crowd. How can business leaders become more strategic as they plan their content calendars to attract potential clients and partners through the digital marketing space? Using social media to improve a company's brand appeal is often directly linked to building genuine relationships. It's also about presentations and being more intentional about how you connect with others. By doing so, an organization is more likely to create trust and loyalty over time.  Below, 20 Fast Company Executive Board members discuss additional ways to increase brand recognition and financial growth through business engagement on social networks.

Marketing in a privacy-first world


Consumer data privacy is becoming a pivotal issue globally. New privacy laws are changing digital marketing—and forcing brands to make big changes to how they operate. 

Company details

Slalom Consulting

Company bio

Slalom is a purpose-led, global business and technology consulting company. We help companies tackle their most ambitious projects and build new capabilities. From strategy to implementation, our approach is fiercely human. We deeply understand our customers— and their customers—to deliver practical, end-to-end solutions that drive meaningful impact.​



Area of focus


Company size

10,001 plus