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Rio Longacre

Managing DirectorSlalom Consulting

Denver, CO

Member Since February 2023

Skills

Consulting
Digital Strategy
Digital Marketing

About

Executive with two decades of experience in the digital space encompassing strategy consulting, marketing/advertising technology, data services, and media planning/buying. Thought leader and subject matter expert in customer experience management, digital strategy, and advertising & marketing transformation.

Published content

19 ways to enhance your personal and professional brand

expert panel

When it comes to brand marketing, elevating your authentic story as an individual is just as important as company branding. For the past decade or longer, the term "brand marketing" has taken on a life of its own. People now realize that it's not just about a material product or service; "brand marketing" is also tied directly to the individual who is trying to launch or further themselves in the marketplace overall, and not just with any particular company affiliation. In an unstable economy with massive layoffs, it's all about the person and the next steps they want to take in life—especially as it relates to their personal passion, mission, and goals. Here, 19 Fast Company Executive Board members each share their advice with individuals who aspire to elevate their personal and professional branding to become a powerful thought leader who creates and delivers highly impactful, memorable presentations through the stories they share with others—during the workday or after hours.

15 business tactics to build connections and grow your brand 

expert panel

There's a better way to reach direct consumers in the digital marketplace. In a fickle economy that is difficult to gauge from one moment to the next, the worst thing that brand leaders can do is to take their consumers for granted. Having an open-door policy on social media or even meeting face-to-face with current clients and customers is always a good way to gain a better understanding of what the consumer is looking for and going through. Engaging in those types of conversations upfront will only help a growing business thrive further in the future. It also helps leaders and teams strengthen client relationships and build better trust. Here, 15 Fast Company Executive Board members share one tip to help brand managers and their teams stay accountable and better connected to their customers in the digital marketplace.

16 ways to create engaging advertising and attract new customers

expert panel

Here's how to grow your audience with effective advertising. In today's tight economy, consumers and business owners alike are taking a closer look at their spending habits and evaluating which purchases make the most sense to invest in right now as they continue to hope for brighter days ahead.  Here, 16 Fast Company Executive Board members each share one idea to help company leaders and their teams create more engaging advertising and think outside the box so that more potential customers will be interested in spending their hard-earned money on their products or services.

Everyone is an AdTech company

article

New and unexpected players have risen to make the online ad space more crowded, diverse, and interesting.

Smart innovation: Tips for avoiding the dreaded “GenAI Swirl”

article

As generative AI mania nears its crescendo, GenAI “trend fatigue” is starting to hit business leaders and organizations.

The polycrisis and the Great Convergence: Lessons learned from Cannes-Lions 2023

article

Privacy laws, cookie deprecation, and massive lawsuits are throwing the advertising world into turmoil, and forcing an unexpected—if overdue—convergence.

Company details

Slalom Consulting

Company bio

Slalom is a purpose-led, global business and technology consulting company. We help companies tackle their most ambitious projects and build new capabilities. From strategy to implementation, our approach is fiercely human. We deeply understand our customers— and their customers—to deliver practical, end-to-end solutions that drive meaningful impact.​

Industry

Technology

Area of focus

Consulting

Company size

10,001 plus