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Rio Longacre

Managing DirectorSlalom Consulting

Denver, CO

Skills

Consulting
Digital Strategy
Digital Marketing

About

Executive with two decades of experience in the digital space encompassing strategy consulting, marketing/advertising technology, data services, and media planning/buying. Thought leader and subject matter expert in customer experience management, digital strategy, and advertising & marketing transformation.

Published content

Advertising's sustainability problem

article

It’s time for the advertising industry to embrace new technologies and innovation—not regulation and degrowth—to solve its climate crisis.

CTV data monetization: How publishers can unlock the value of 1P data

article

With great change comes the unprecedented opportunity for publishers to unlock revenue from their most important asset: first-party data.

CX 3.0: The MadTech revolution

article

The discipline of customer experience (CX) is undergoing dramatic change as it enters a new era.

CMO: Facing extinction or adapting?

article

In many ways, the modern CMO is a bridge-builder and collaborator—a far cry from the rockstar CMOs of yesteryear.

Cookiepocalypse not now

article

Google has reversed its decision on third-party cookies. Here's what business leaders need to know.

GenAI, creative, and the Great Design Cull

article

In this era of generative AI, design leaders should seek to be viewed as critical thinkers and strategists with a seat at the corporate table.

Company details

Slalom Consulting

Company bio

Slalom is a purpose-led, global business and technology consulting company. We help companies tackle their most ambitious projects and build new capabilities. From strategy to implementation, our approach is fiercely human. We deeply understand our customers— and their customers—to deliver practical, end-to-end solutions that drive meaningful impact.​

Industry

Technology

Area of focus

Consulting

Company size

10,001 plus