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Rio Longacre

Managing DirectorSlalom Consulting

Denver, CO

Member Since February 2023

Skills

Consulting
Digital Strategy
Digital Marketing

About

Executive with two decades of experience in the digital space encompassing strategy consulting, marketing/advertising technology, data services, and media planning/buying. Thought leader and subject matter expert in customer experience management, digital strategy, and advertising & marketing transformation.

Published content

Cookiepocalypse not now

article

Google has reversed its decision on third-party cookies. Here's what business leaders need to know.

GenAI, creative, and the Great Design Cull

article

In this era of generative AI, design leaders should seek to be viewed as critical thinkers and strategists with a seat at the corporate table.

16 tips for coaching future leaders and nurturing their success

expert panel

Encouraging your team to be problem solvers is a better way to build trust and keep them engaged in the process. Unleashing your full potential as a leader begins with having the willingness to embrace your own humility and enable others to shine. Empowering others to find the right solutions when they are faced with business challenges is an essential part of delegating responsibilities and building stronger teams. When it comes to helping direct reports develop decision-making strategies at work,16 experts from Fast Company Executive Board agree that it is much better to "coach" people rather than "manage." This is how potential successful leaders continue to grow.

Publishers, broadcasters, cookiepocalypse, and demonetization

article

The balance of power is shifting away from data aggregators and platforms and back to publishers and broadcasters. Here's what you need to know.

Do your employees seem less enthusiastic about their workload?

expert panel

13 ways to boost team morale and motivation to get the job done. When employees begin to feel burnout at work, it's not always immediately evident to others. However, employers and their leadership teams must learn how to recognize and address these symptoms sooner rather than later to prevent losing high-potential staff members.  But even if the signs were written on the wall for quite some time, it's never too late to work on increasing your employees' morale and get them enthusiastic about the company's mission and their real purpose for offering their time and service each day. Here, Fast Company Executive Board members each share one idea to motivate the cross-generational teams your company depends on every single day.

Tech trends in retail and consumer goods

article

Here are some of the tech trends retail and CPG organizations are investing in or exploring.

Company details

Slalom Consulting

Company bio

Slalom is a purpose-led, global business and technology consulting company. We help companies tackle their most ambitious projects and build new capabilities. From strategy to implementation, our approach is fiercely human. We deeply understand our customers— and their customers—to deliver practical, end-to-end solutions that drive meaningful impact.​

Industry

Technology

Area of focus

Consulting

Company size

10,001 plus