Ronald M. Razmi

expert panel

Apply these best practices to expand the lifetime value of what customers have come to expect. Technology continues to be the solution to helping brands and their customers elevate their business and personal experiences. One key indicator to assessing a client's satisfaction with a particular device is to gain access to their existing daily habits and how the product impacts their life. Once that information is determined and measured through a combination of data analytics and real-time user feedback, the brand can work on modernizing its product to make it better. The most important predictor of satisfaction and long-term stickiness for devices such as wearables is how well they fit into existing lifestyles and habits. Careful assessment of the users' existing habits is essential. A device must not rely on the formation of new habits for success. Rather, it should make existing habits easier or automate as many steps as possible.  Below, 12 experts from Fast Company Executive Board each offer one suggestion to help other brand leaders and creative UX designers adapt their product designs for new and evolving wearables, smart home devices, and other Internet of Things devices.

expert panel

Start with internal pilot projects and develop robust measurement systems to get the most out of AI while mitigating risks. Many companies are using AI to increase efficiency and reduce costs. However, because this technology is still evolving, it can create disruptions in your organization's culture and workflow if not used effectively. Below, members of Fast Company Executive Board share their tips for using AI to increase growth while managing the potential risks involved. With a well-planned approach that focuses on organizational goals and measurements for success, your company can leverage AI sustainably to support your team.

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Longevity is becoming a megatrend, but the medical community is urging caution in a field where science is still catching up. Here's what entrepreneurs and investors need to know.