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Sam Hornsby

Founder & CEOTriptk

New York, NY

Member Since December 2023


Brand Architecture
Marketing Strategy


Energetic agency leader and experienced consultant with a track record of developing high performance teams, rich company culture and profitable partnerships with leading global brands Founder and CEO of TRIPTK, a global brand transformation studio that invents and reinvents brands. TRIPTK’s studio of researchers, strategists, designers, data scientists and cultural theorists decode and recode culture to build meaningful brands. Founded TRIPTK in 2017 in partnership leading global marketing services group Havas, part of Vivendi, on a mission to make a meaningful difference to brands, to businesses, to people. Previously Managing Partner of Omnicom agency Flamingo Group, a leading global insight and brand advisory, leading the NY office and living/working across Europe, US, and China. Taking a human-centric perspective to brand and business strategy, published writing featured in titles including 'Perspectives on Purpose. Building brands and businesses for the Twenty-First Century' (Routledge). An Ocean lover, in 2019 sailed the Atlantic Ocean to raise funds for blue philanthropy initiatives.

Published content

2024 and the trillion dollars of brand value hiding in plain sight


This year, business leaders need to pay attention to the foundational importance of brand value and the trillion-dollar opportunity that’s hiding in plain sight.

19 B2B marketing trends to enhance your 2024 business prospects

expert panel

Here's what marketing teams are counting on to improve their client conversion rates this year. With the landscape of B2B marketing changing at a rapid pace, creative content leaders and teams need to stay ahead of the curve if they want to gain brand recognition among prospective clients in the marketplace. As we head into the new year, 19 Fast Company Executive Board members each offer one trend that they are most excited about and why other leaders should keep an eye on as well to promote their growth of business throughout the entire year.

16 tips to future-proof your business during a tough economy

expert panel

Balance your core ‘bread and butter’ with diverse revenue options. When a business is faced with economic uncertainty in a competitive environment, it may be tough to gauge whether the right decisions are being made to ensure a stable future for the company and its team. The importance of leaning into what you know and are already successful at may seem like the obvious choice of action, but it's also important to recognize a good opportunity to bring in additional revenue when you see one. This may be the key to helping elevate your core business and continue to keep your brand at the forefront of the industry and top of mind for current and potential customers. Here, 16 experts from Fast Company Executive Board each share one strategy that can help company leaders future-proof their business in an unstable marketplace.

Company details


Company bio

TRIPTK is a brand transformation partner for leaders in search of bold change and meaningful growth. Our multidisciplinary global team includes strategists, researchers, designers, semioticians, data scientists and cultural theorists. By decoding and recoding culture, we transform brands to be more purpose-driven, customer-centric, and culturally magnetic. A partner to iconic brands, leading portfolios and disruptive startups, we create lasting and measurable impact with a spirit of collaboration, provocation, curiosity and passion.


Corporate leadership

Area of focus

Primary Research
Brand Strategy

Company size

11 - 50