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Sara de Zarraga

Co-founder and CEO of FlareFlare

Boston Area

Member Since February 2021


Growth Strategy and Execution
Brand Building


Sara de Zarraga is the CEO and co-founder of Flare. Flare's mission is to help women (and all people) live their lives with confidence and control through beautifully designed wearable technology like its award-winning personal safety jewelry. Sara is a solo traveler who loves the feeling of freedom she gets from visiting the far corners of the world. Through her travels and work at the World Bank, she has seen the impact that safety has had on women’s quality of life all around the globe (including her own). Sara is a champion for women’s empowerment. She attended Wellesley College, where she learned about the power of female communities and championing women’s interests. Her passion is to help women everywhere live the lives that they want free of threats of violence or harassment - where women can explore the world around them, pursue their interests, and experience more freedom and independence. While attending Harvard Business School, she met Flare co-founder, Quinn Fitzgerald, and they immediately bonded over their own experiences with sexual assault which led to the creation of the business today. She currently resides in Boston.

Published content

Analyze the ROI of your marketing efforts with these 11 smart strategies

expert panel

You can get a handle on whether your marketing campaigns are succeeding or stumbling by combining hard data with human feedback.   In any marketing campaign, the post-launch analysis is just as important as the outreach itself. Companies must analyze their efforts to determine what’s winning, what could be improved upon, and whether ultimate goals are being met. Even strategies that have succeeded in the past need to be reviewed to ensure they’re still resonating with audiences or if it’s time to try out a new trend. Data is important, but gaining a true understanding of what’s working takes more than scanning through Google Analytics. To get a more accurate assessment of the ROI of your marketing efforts, start with these 11 key steps shared by the members of Fast Company Executive Board.

15 leaders share secrets to creating an authentic brand that inspires connections

expert panel

Success in the modern business world depends on developing an authentic, genuine brand that makes customers feel understood and appreciated. Today there are so many established and new businesses—together offering a staggering array of products and services and easy to access online—that a company can no longer simply lean on their service offerings as their main point of attraction. Consumers want to support brands that they see as authentic and that share and practice their values. That’s why business leaders need to focus on creating a brand that encourages genuine connections and loyalty. Developing a brand is both a creative venture and a journey of discovery. Below, 15 members of Fast Company Executive Board share their top secrets to help you build an authentic brand that truly connects with your customers and audience.

Business growing fast? 10 mistakes to watch for when scaling

expert panel

Growth is a primary goal for almost every business, but if you don't have the right strategy for scaling up, it may hurt your business in the long run. Scaling up is an exciting period for business leaders. It's easy to get swept up in the possibilities presented by rapid growth opportunities, but it's essential to manage that growth with the right strategies. Otherwise, you may scale too quickly and struggle to keep up. The members of Fast Company Executive Board know firsthand what it takes to sustainably and properly grow a business. Below, 10 of them share some common mistakes entrepreneurs may make when trying to scale up and how to course-correct.

Company details


Company bio

Founded in 2016, Flare was built by two Harvard Business School graduates that are survivors of sexual assault. Flare makes beautifully designed, modern safety jewelry that empowers wearers to get out of uncomfortable situations at the push of a button. Each piece of jewelry has a hidden button that triggers text messages and GPS tracking to friends, a pre-recorded call to your phone, or even connecting with the police.



Area of focus

Consumer Electronics
Consumer Software

Company size

2 - 10