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Sascha Mayer

Co-founder, Chief Experience Officer, ChairpersonMamava

Burlington, VT

Member Since February 2021

Skills

Brand Development
Product Design
Brand Design and Strategy

About

Sascha is Co-founder and CBO of Mamava, Inc. Sascha started with Solidarity of Unbridled Labour (Mamava’s birthplace) in 1995. She helped to develop the Living Brand®, Solidarity’s philosophy on brands and brand creation. As Strategy Director, Sascha participated in the creation of many brands, has provided account planning services and has designed and facilitated multidisciplinary creative-collaborative sessions with numerous brands, including HP, Levi’s, Lululemon, Merrell Apparel, Nike Women, and Red Door Salons. Before joining Solidarity, Sascha worked for the office of Congressman (now Senator) Bernard Sanders (I-Vt.), where she served as staff assistant and then assistant press secretary. Sascha is a founding board member of Mobius, a mentoring nonprofit, and has a BA in sociology with a minor in Women’s Studies from the University of Vermont. She lives in Williston, VT with her husband, and two children where she gardens, cooks, and tends to her five chickens. Specialties: Social entrepreneurship. Brand creation. Strategic positioning and storytelling. Collaborative creative group facilitation. Concept innovation and process design.

Published content

So you want to make a podcast: Some advice newbie to newbie

article

A podcast is your platform for thought leadership and a calling card for opportunities to share your expertise and invite others to do the same.

19 tips to communicate more effectively with your remote workers 

expert panel

Here's how to elevate company culture in a digital office environment. If you are new to leading a remote or hybrid company, you may find yourself struggling to bridge the gap between management and staff members who work from home to create trust and transparency. By the same token, if you're new to working for a remote employer, you may be feeling isolated if you're unable to connect with your new co-workers and management the way you initially envisioned when you were onboarded for your "dream job opportunity."  To help leaders and their remote teams communicate more effectively and improve their working relationships in no time, 19 Fast Company Executive Board members each share one new idea for building a better company culture in 2024.

15 ways to keep your product or service relevant after the launch

expert panel

Here's how to build product and service momentum that continues to resonate with customers.  How do you keep the buzz going about your company's new product or service when the thrill of the launch is gone? It starts by treating the initial launch as just the beginning—with no foreseeable end in sight. Brand leaders can master this strategy by creating fresh content and sourcing updated data analysis that will give current and potential customers something to talk about. Below, 15 Fast Company Executive Board members share additional best practices to keep your company newsworthy during and beyond the initial buzz.

Postmortems are dead: Why you need a postpartum review instead 

article

By flipping the language and framework of a "postmortem" to that of “postpartum,” we also shift the focus from potential DOA to one of possibility, sustainability, and growth. 

Chief experience officer: My entrepreneurial dream job

article

The role of CXO is increasingly important as companies realize the impact that brand and the human experience have on their bottom line.

A philosophy that can change business for good

article

It points the way to a different kind of business model for the future—one that’s collaborative rather than competitive, focused on abundance over scarcity, and committed to mentoring as a way to lift all boats.

Company details

Mamava

Company bio

Mamava is the leading expert in lactation space design. Mamava celebrates and supports the 21st-century breastfeeding mama on-the-go with freestanding lactation pods, a mobile locator app, and an engaged digital community. Mamava is a brand committed to playful disruption, great design, human connection, and inspiring action.

Industry

Creative design

Company size

11 - 50