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About
Scott Keever is an entrepreneur, internationally recognized SEO expert, online reputation mastermind, and member of the Forbes Agency Council. He is the founder of award-winning digital marketing agencies: Keever SEO, Reputation Pros, ASAP Digital Marketing, and Pool Pros Marketing. From small business owners to high-profile clients, Scott has successfully improved the online visibility of hundreds of clients worldwide.

Scott Keever
Published content

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If given the chance to start over, these are the moves seasoned entrepreneurs say they’d make to build their businesses differently today. Hindsight can be a powerful teacher, especially for entrepreneurs who’ve weathered the highs and lows of building a business from the ground up. From financial decisions and branding strategies to selecting the right partners and saying “no” sooner, many business leaders have learned what they’d do differently if they had the chance to start fresh. To that end, Fast Company Executive Board members reflect on those hard-earned lessons and share the changes they’d make if they were launching their companies today. Here's how they've used what they've learned as a valuable roadmap for building stronger, more resilient companies.

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Credibility isn't built overnight, and it certainly doesn't emerge in the heat of a crisis.

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May 30, 2025
If you're looking to build a successful loyalty program, these practical tips can help you make it worth your customers’ while—and yours. For businesses, loyalty programs are a great way to encourage repeat purchases and strengthen customer relationships. Yet, launching a successful one takes more than offering discounts or points. The best programs are designed with the customer in mind—what they value, how they interact with your brand and what makes them feel genuinely appreciated. To help, 15 members of Fast Company Executive Board discuss what it takes to build a loyalty program that drives not only sales, but genuine customer engagement.

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Here are 10 key strategies for brand rebuilding that will elevate the company's credibility and regain consumer trust. Going through a difficult experience like bankruptcy can damage a company's public profile initially, but acknowledging its shortcomings and creating a transparent action plan to turn the situation around also provides the business a unique opportunity to reinvent itself during the downtime. Forward-thinking leaders spend time reassessing their product offerings, customer service strategies, and market positioning to better align with current consumer expectations. Taking a proactive approach to get back into the public's good graces ensures past and prospective stakeholders that the company is not only recovering from a bad season of missteps, productively, but it's also evolving for future success. Below, 10 Fast Company Executive Board members each share an action step company leaders can take to restore confidence among former stakeholders and supporters after their recovery and reflection period.

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Here's how to master daily leadership responsibilities without burning out. What does an effective leader look like? Oftentimes, what comes to mind is an individual who can successfully balance daily workflow, foster positive team relations, and handle an unforeseen crisis calmly and collectively. But strong leaders have another secret ingredient up their sleeves. They realize how important it is to manage their most valuable resources: time and energy. As a leader, being intentional about where to invest your focus can significantly enhance your productivity. Below, 20 Fast Company Executive Board members share their insights on other tried and true habits every successful executive should practice regularly.
Company details
Keever SEO
Company bio
Keever SEO is a search engine optimization company providing data-driven search engine marketing results. Keever SEO is an award-winning SEO agency. Established in 2015 by entrepreneur, internationally recognized SEO expert, and online reputation management mastermind Scott Keever, Keever SEO is a multi-award-winning digital marketing agency for businesses of all sizes. With a specialization in SEO, Local SEO, and online reputation management, Keever SEO helps clients gain more targeted traffic and revenue through data-driven SEO strategies. Keever SEO is one of the fastest-growing digital marketing agencies in the US and has helped hundreds of businesses secure prominent Page 1 rankings on Google.