Vice PresidentNext PR
Member Since February 2022
Shannon is a Ragan's Top Women in Communications award winner. She specializes in supporting clients through crises and training them for tier-one media opportunities. In her free time, she uses her PR prowess to organize weekly media segments for a local Denver animal shelter highlighting adoptable pets. Shannon has a Master's degree in Strategic Public Relations from The George Washington University's Graduate School of Political Management.
Here are three storytelling tips for companies looking to make an impact in their B2B market.
It's Women's Entrepreneurship Day! This year, WEDO celebrates 10 years of its mission to empower more women in leadership. Across a broad range of industries, women in leadership pour mentorship and guidance into developing their direct mentees or encouraging their colleagues to make sound business decisions—positively impacting the recipients' lives and future careers for the better. However, in the marketplace, it is not uncommon for women (no matter what level they have reached in their field of interest) to experience "imposter syndrome." If left unchecked, this mindset can hinder their potential growth and success in the short and long term. Instead, the key is for them to boldly redefine their narrative and career path before someone else does. Women's Entrepreneurship Day Organization (WEDO) was founded by Wendy Diamond in 2013. To mark its 10-year milestone, 20 experts from Fast Company Executive Board share the best advice they've ever received from a successful woman in business.
Don't let your physical or mental health go by the wayside. Landing a remote career opportunity with a great company may seem like the ideal solution to help busy employees navigate their current circumstances, especially for those in need of additional resources to balance a job that they truly love with caregiving responsibilities or other challenges they may be facing at home. However, it's more than essential to make the most of what a true work-life balance should look like when the lines begin to blur. Based on their own remote work experiences, 18 Fast Company Executive Board members offer their top suggestions for promoting the best physical and mental health possible while working remotely. To keep moving and stay engaged with others, try the following.
I'm passionate about all things growth hacking, leadership development, and inclusion—so much so that I created a conference, developed a game, and wrote a book about the root of it all: growing deeply human connections. So, what does it take to build a company culture that fosters those types of connections? We all know there's merit to in-person interaction, but paying for office space and asking your team to commute every day may not be the answer. Instead, the same money that some leaders may put toward rent can be used for team kickoffs, company retreats, and interpersonal events. These activities are far more thoughtful and effective in building personal relationships, connections, and a sense of belonging. The key is to make any team gathering intentional, which ultimately ends up being more productive—and less expensive. To help other leaders cultivate a sense of belonging, I asked members Fast Company Executive Board Company Culture, an online community that I lead, for their top culture-building tips.
Business thought leaders weigh in on their top online marketing methods. Storytelling in the business world is essential if you want your organization to stand out in the crowd. How can business leaders become more strategic as they plan their content calendars to attract potential clients and partners through the digital marketing space? Using social media to improve a company's brand appeal is often directly linked to building genuine relationships. It's also about presentations and being more intentional about how you connect with others. By doing so, an organization is more likely to create trust and loyalty over time. Below, 20 Fast Company Executive Board members discuss additional ways to increase brand recognition and financial growth through business engagement on social networks.
When it comes to reputation management, not enough companies are starting with basics like their Glassdoor page. Given that this platform sees 55 million visitors monthly, it’s time to prioritize it.
Next PR is an award-winning public relations firm with one major focus: results. We specialize in media, paid, social media, analyst relations, crisis communications and content creation for clients in the technology industry.