Member Since February 2022
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About
Shannon is a Ragan's Top Women in Communications award winner. She specializes in supporting clients through crises and training them for tier-one media opportunities. In her free time, she uses her PR prowess to organize weekly media segments for a local Denver animal shelter highlighting adoptable pets. Shannon has a Master's degree in Strategic Public Relations from The George Washington University's Graduate School of Political Management.
Shannon Tucker
Published content
expert panel
Here's what it takes to ace your next press interview, according to experts. When preparing for an interview on a live or on-demand platform, it's important to focus on both content and delivery. Whether you’re an introvert who prefers careful planning or an extrovert who feeds off energy, preparing yourself for an upcoming interview can ensure that you're represented accurately and positively. From refining your key messages to honing your body language, there are a few things you can do to get yourself interview-ready. To that end, Fast Company Executive Board members share tried-and-true tips to ensure you’re ready to make the most of your time in the spotlight.
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Aug 15, 2024
Here’s why a hybrid approach is the best-case scenario for businesses.
expert panel
These strategies can help you forge good relationships with the press and encourage positive PR for your business. Media coverage and strong press relationships are often essential for elevating your company's public-facing profile. But how do you effectively engage with the press and create a business relationship that benefits both parties? Below, Fast Company Executive Board members offer their best tips for leaders who want to connect with journalists and secure valuable media exposure. Read on for their recommendations on navigating press relations and securing positive media coverage.
expert panel
Here's how to identify, recruit, and nurture the right people to share your company's impact. As it becomes even more competitive for brands to showcase their unique ability to provide consumer value over similar products and services, storytelling continues to grow as a key component in how companies deliver their narratives to current and prospective clients. What better way to leverage an organization's background, mission, goals, and achievements than through a dedicated affiliate program featuring brand ambassadors who are just as passionate about all the things the brand represents and how it has made a difference in their lives? If you're ready to launch an affiliate or brand ambassador program to elevate your business offerings in the marketplace here are 10 ideas to consider, courtesy of Fast Company Executive Board members.
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Companies work hard to put together time-consuming award submissions. Make it count.
expert panel
Don't sleep on yourself. Apply these brand strategies to remain diligent about pouring into your future no matter where you are in life or work. Whether you own your own business or represent your current employer, the fluctuating marketplace continues to demonstrate that nothing is guaranteed. That's why business owners who are also thought leaders and career professionals and are trying to elevate their industry stakes are all the wiser for nurturing their personal and professional brands simultaneously. It may mean taking up a course to update their skills or knowledge on a particular industry topic, or it could be as simple as becoming more intentional about connecting with like-minded industry peers and mentors. Either way, professionals who are proactive in ensuring they have the potential to grow outside of any one organization or business venture are more likely to set themselves on course to secure a stable outlook for their future no matter what conditions the economy is facing. Below, 12 Fast Company Executive Board members each offer one best practice for aspiring and current thought leaders who want to strengthen their personal and professional brands successfully.
Company details
Next PR
Company bio
Next PR is an award-winning public relations firm with one major focus: results. We specialize in media, paid, social media, analyst relations, crisis communications and content creation for clients in the technology industry.