Member Since 2022
Shannon is a Ragan's Top Women in Communications award winner. She specializes in supporting clients through crises and training them for tier-one media opportunities. In her free time, she uses her PR prowess to organize weekly media segments for a local Denver animal shelter highlighting adoptable pets. Shannon has a Master's degree in Strategic Public Relations from The George Washington University's Graduate School of Political Management.
Even the most successful companies can make missteps, and when those mistakes involve leadership, the consequences can be severe.
It starts with the right topic and a diverse group of thought leaders.
There are several pragmatic strategies you can try to ensure the ROI of your marketing/PR program is front and center for decision-makers when times get tough—and you keep your job.
Here are three tips for getting the biggest bang for your influencer bucks.
Apply these strategies to enhance your team's performance levels and standards.
Is your team truly benefiting from the current paid-time-off policies in place?
PR professionals and reporters all have the same goal: to do good work and tell great stories.
Implement these methods to distribute newsworthy information, solidify manager-team engagement, and build a culture of trust.
Clients and customers are the lifeblood of company growth, so be willing to resolve differences amicably and meet them where they're at.
Sometimes, the simplest daily habits can have the most significant impact on your overall productivity and mindset.
Press releases by themselves are not going to result in much—if any—media coverage.
PR is hard to do well, which is why good PR agencies and top in-house talent are expensive. If you don’t have the budget for either one, that doesn’t mean your hands are tied. You just have to get creative.
Being a go-to source for reporters takes time, patience, diligence, and consistency.
Every company needs a crisis plan. Let me say that again for the people in the back: Every company needs a crisis plan.
Next PR is an award-winning public relations firm with one major focus: results. We specialize in media, paid, social media, analyst relations, crisis communications and content creation for clients in the technology industry.
Marketing & advertising