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Member Leader

Shannon Tucker

Vice PresidentNext PR

Denver, CO

Member Since February 2022

Skills

Media Relations
Crisis Communications
Public Relations

About

Shannon is a Ragan's Top Women in Communications award winner. She specializes in supporting clients through crises and training them for tier-one media opportunities. In her free time, she uses her PR prowess to organize weekly media segments for a local Denver animal shelter highlighting adoptable pets. Shannon has a Master's degree in Strategic Public Relations from The George Washington University's Graduate School of Political Management.

Published content

12 ways to nurture your personal and professional brand successfully

expert panel

Don't sleep on yourself. Apply these brand strategies to remain diligent about pouring into your future no matter where you are in life or work.  Whether you own your own business or represent your current employer, the fluctuating marketplace continues to demonstrate that nothing is guaranteed. That's why business owners who are also thought leaders and career professionals and are trying to elevate their industry stakes are all the wiser for nurturing their personal and professional brands simultaneously.  It may mean taking up a course to update their skills or knowledge on a particular industry topic, or it could be as simple as becoming more intentional about connecting with like-minded industry peers and mentors. Either way, professionals who are proactive in ensuring they have the potential to grow outside of any one organization or business venture are more likely to set themselves on course to secure a stable outlook for their future no matter what conditions the economy is facing.  Below, 12 Fast Company Executive Board members each offer one best practice for aspiring and current thought leaders who want to strengthen their personal and professional brands successfully.

The importance of amplifying PR results for brand awareness and closing deals 

article

Your target audience isn’t going out of their way to find information on your company. It’s your responsibility to serve them everything they need to know on a silver platter.

20 tips for business leaders trying to attract their target audience

expert panel

Industry experts share top tips to make your mark in business and continue to move ahead. When your brand is competing in a saturated market, it's important to figure out how to stand out from other businesses. But it's not about being the loudest voice online or placing out-of-home advertisements. Standing out is most effective when leaders do their research to understand who they are talking to and what will resonate with their audience. Below, 20 Fast Company Executive Board members each provide one successful tactic for reaching the right audience and staying visible in a crowded market without being spammy or offensively persistent.

Issuing an RFP? Read this first

article

Here's what makes PR agencies tick—and how you can revise your "Really Frustrating Process" request to make the experience better for all.

PR agencies: Time to explore non-traditional job candidates

article

The next time you’re tempted to put “PR experience required” on a job posting, reconsider. You might be alienating some up-and-coming PR rockstars simply because their journey began elsewhere.

19 B2B marketing trends to enhance your 2024 business prospects

expert panel

Here's what marketing teams are counting on to improve their client conversion rates this year. With the landscape of B2B marketing changing at a rapid pace, creative content leaders and teams need to stay ahead of the curve if they want to gain brand recognition among prospective clients in the marketplace. As we head into the new year, 19 Fast Company Executive Board members each offer one trend that they are most excited about and why other leaders should keep an eye on as well to promote their growth of business throughout the entire year.

Company details

Next PR

Company bio

Next PR is an award-winning public relations firm with one major focus: results. We specialize in media, paid, social media, analyst relations, crisis communications and content creation for clients in the technology industry.

Industry

Marketing & advertising

Company size

51 - 200