Member Since April 2022
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About
Sharon Lee Thony is a brand and marketing executive, with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty, and luxury lifestyle brands. She is the founder and CEO of SLT Consulting, which was acquired by Fiverr in 2020. Sharon is passionate about changing the face of leadership and the future of work - and believes in creating opportunities for women and BIPOC professionals. She’s a mentor, advisor and investor in several innovative, female-led businesses. In her spare time, Sharon is co-host of Modern Minorities a Top 10 Podcast on society and culture, hosts Digital Marketing workshops at industry conferences and has taught over 1,000 classes and workshops in digital marketing as an Adjunct Professor at a number of Universities. She has earned a BA from New York University and an MBA from The Wharton School. She currently lives in Los Angeles with her husband, their two adorable sons, and their dog.
Sharon Lee Thony
Published content
expert panel
Implement these best practices to help employees thrive in every type of work environment. To enhance remote and hybrid communication in the workplace, it's important for leaders to avoid a one-size-fits-all method and engage with employees on an individual basis. This type of approach helps them understand their individual staff members' workstyle personalities and comfort levels. Planning special events or fun activities to bring co-workers closer is one of the best ways to increase team morale and encourage long-term connections. However, most stakeholders will agree that overscheduling meetings that could really be wrapped up in an email or direct message, is often overrated and results in unnecessary fatigue on everyone's part. Here, 14 experts from Fast Company Executive Board each offer their best perspective on how to strengthen the lines of communication and collaboration across departments at their organizations, whether people are returning to the office or still choosing to work from home.
expert panel
Start with internal pilot projects and develop robust measurement systems to get the most out of AI while mitigating risks. Many companies are using AI to increase efficiency and reduce costs. However, because this technology is still evolving, it can create disruptions in your organization's culture and workflow if not used effectively. Below, members of Fast Company Executive Board share their tips for using AI to increase growth while managing the potential risks involved. With a well-planned approach that focuses on organizational goals and measurements for success, your company can leverage AI sustainably to support your team.
expert panel
With the right structure, sharing business knowledge in the classroom can benefit seasoned working professionals and their students. Here's how to stay organized and energized while mentoring the next generation. If you are a business leader who is extremely passionate about your 9 to 5 duties, you may want to consider using your positive influence to encourage future professionals through an adjunct professorship role. One of the biggest challenges—whether teaching in person or online—is how to avoid burnout from working all day and teaching after hours. But when it comes to managing work responsibilities and personal lifestyle, the experts from Fast Company Executive Board have got you covered and know how to strike the right balance. Here are 16 tips to make the experience less stressful and more rewarding.
expert panel
Try these tips to attract and satisfy customers who will also spread the word. In the digital economy, now more than ever, promoting travel destination deals to potential customers is extremely competitive. Everyone travels for specific reasons, so it's important to identify who your target audience is and how best to customize your offerings. For additional strategies to elevate your service and stand out in a crowded market, eight experts from Fast Company Executive Board each share one tip to help marketing leaders and their teams get one step closer to attracting and retaining new clients.
expert panel
Here's what 11 thought leaders suggest aspiring entrepreneurs consider before they go all in on a digital fundraiser. If you are trying to launch a business and are strapped for cash, crowdfunding is a viable option that many successful entrepreneurs have invested their time and hope in to get their new venture off the ground and running. The process of asking for help publicly on social media platforms may sound pretty straightforward, but there is a lot more at risk, including your long-term reputation. Below, 11 experts from Fast Company Executive Board offer one factor that every entrepreneur should consider if they are thinking about starting a crowdfunding campaign to launch their new business.
expert panel
There's a better way to reach direct consumers in the digital marketplace. In a fickle economy that is difficult to gauge from one moment to the next, the worst thing that brand leaders can do is to take their consumers for granted. Having an open-door policy on social media or even meeting face-to-face with current clients and customers is always a good way to gain a better understanding of what the consumer is looking for and going through. Engaging in those types of conversations upfront will only help a growing business thrive further in the future. It also helps leaders and teams strengthen client relationships and build better trust. Here, 15 Fast Company Executive Board members share one tip to help brand managers and their teams stay accountable and better connected to their customers in the digital marketplace.
Company details
SLT Consulting
Company bio
SLT Consulting (SLTC) is a boutique digital marketing collective that partners with savvy businesses looking to scale their efforts in various integrated marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance, and brand strategy. Notable clients include Peloton, Warby Parker, sweetgreen, and Facebook.