Do I Qualify?
Stephanie Harris's avatarPerson

Stephanie Harris

Founder & CEOPartnerCentric

New York, NY

Member Since April 2023

Skills

Affiliate Marketing
Online Advertising
Online Marketing

About

Experienced Owner & CEO of the largest woman-owned performance marketing agency with a demonstrated history of working in the digital marketing and advertising industry. Skilled in Digital Strategy, Premium Affiliate Management, Growth Marketing, Customer Acquisition, and E-commerce. Strong business development professional and proven public speaker who has held many speaking and moderating engagements at industry conferences such as Affiliate Summit (East and West), CardCon and Capital One’s Women in Business Panel. Mom of four kids under the age of 10.

Published content

14 methods to boost business-client engagement in the digital age

expert panel

Your brand may be selling itself short by remaining socially distant. Here's how to reconnect with customers and maintain their loyalty. As the virtual e-commerce system continues to evolve, brand leaders can no longer afford to sit on the sidelines if they want to see their companies thrive. That is why it is so important to actively engage with current and potential customers in the digital spaces they rely on to keep them informed about how your business can make a difference in their lives and meet their needs. If you're beginning to feel a disconnect between your audience and want to reestablish a stronger bond by elevating your efforts in brand awareness, here are 14 strategies from Fast Company Executive Board members to help start you off. You may need to catch up in some areas, but by applying these tips of the trade, you'll learn to be better engaged in the digital community and drive business impact to its highest capacity.

Are your company's original DEI efforts suddenly at a standstill? 

expert panel

Here are 12 reasons why equity and inclusion methods must move up another notch (the C-suite level) to reach desired outcomes and develop trustworthy employer-employee-consumer relationships. One of the reasons well-intentioned DEI initiatives often fall by the wayside in some work environments is because of the lack of full resources, expertise, and support that is required to keep them on the top of a company's agenda.  Introducing new strategies to address DEI shortcomings may sound good on paper during the initial push, but if the leadership team is unwilling or unable to provide the proper expectations, communications, and training as it relates to the company's core values and objectives, their efforts will continue to come up short.  To ensure DEI is given the attention it needs, 12 experts from Fast Company Executive Board each share their thoughts on why equity and inclusion efforts should be moved out of the HR department and elevated to C-level decision-makers instead.

Balancing AI and human ingenuity: 20 ways to avoid overreliance on ChatGPT

expert panel

Although ChatGPT is helpful, overreliance on AI tools in the workplace can stifle professional growth. ChatGPT and other generative AI (GenAI) tools have become integral aspects of many business operations, from sales and marketing to corporate communications. While GenAI offers efficiency and valuable insights, leaning too heavily on this technology can ultimately stifle creativity and innovation.  Leaders and teams that use these tools need to strike a balance between technology and human ingenuity. To help, 20 Fast Company Executive Board members discuss how organizations can avoid overreliance on ChatGPT and similar AI tools. Here's how to find a middle ground and encourage efficiency with a healthy dose of critical thinking and original ideas.

7 ways brand marketers can overcome global privacy laws

expert panel

Marketing teams can comply with data collection restrictions and still connect with the right consumers. While data collection through AI tools can enhance a brand's ability to understand its customers' journey, new privacy laws and cookie restrictions are challenging innovative leaders and teams to think outside of their traditional marketing approach to gathering information.  Expert members from Fast Company Executive Board highly recommend that companies prioritize compliance to create more transparency and develop authentic company-client relationships. Here, they provide seven solid strategies to address global privacy laws and overcome any impact these restrictive regulations may have on their advertising and marketing efforts. 

17 ways leaders without natural charisma can make a positive impact on employees

expert panel

Charisma can't always be taught, but leaders can still make a big impact without it. Not every impactful leader is a naturally charismatic "people-person." At its core, leadership is about connecting with and inspiring others, and this can be done through various approaches. Here, Fast Company Executive Board members explore how leaders can make a positive impact without forced charisma. If you’re a more reserved or introverted person, these helpful strategies can help you make a meaningful and positive impact on your team just by being yourself.

15 ways to maximize sponsorships and partnerships at annual conferences

expert panel

Follow these tips to increase your company's ROI on conference sponsorships and collaborations. Whether you're a sponsor or a collaborative planning partner, being involved in industry conferences is a huge opportunity to expand your company's reach. Both virtual and on-site events provide a chance for you to grow your customer base, gain exposure among professionals in your field and even shape industry trends. To that end, 15 Fast Company Executive Board members share their insights on maximizing the impact of these annual events on your organization. From collaborating with complementary businesses to creating engaging experiences, these strategies can help you make the most of your conference participation.

Company details

PartnerCentric

Company bio

Founded in 2017 by industry veteran Stephanie Harris, PartnerCentric is the largest independent partnership marketing agency in the US. Rooted in transparency, fierce independence and patented technology, PartnerCentric is a new breed of agency. We are boundary-pushing strategists combining bespoke tactical efficiency with tech-empowered services that are purpose-built on two decades of affiliate experience to solve marketers' most prominent pain points. Not settling for the status quo, PartnerCentric's Control Suite is a revenue and outcome-focused platform of proprietary and patented technologies putting the power back in the hands of disruptive brands. PartnerCentric creates speed to value and drives growth for some of the world's most respected businesses and innovative brands, such as lemonade®, Cox® Communications , DTLR®, and hims®/hers®. Globally recognized by CLUTCH as the top affiliate marketing agency to work with for consecutive years, discover how PartnerCentric's award-winning technology can drive your business forward. Visit www.PartnerCentric.com and connect with us on LinkedIn and twitter.

Industry

Marketing & advertising

Area of focus

Affiliate Management
Affiliate Program Management
Affiliate Recruitment

Company size

51 - 200