Stephen Nalley

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Ignore your inner voice of self-doubt—you got this. Here's how successful thought leaders can start writing today, and keep going. For thought leaders who have solidified their reputation in a particular industry (or are looking to do so), one next step to build up credibility among colleagues and followers is to broaden their credibility by publishing a book. Doing so can help elevate trust and loyalty among your current audience. It may also bring in a new base to keep the momentum thriving in the future. If you've got plenty of ideas but don't think you have the time or patience needed to realistically get the job done, think again—11 experts from Fast Company Executive Board are here to help. They each share some tried and true best practices for a thought leader or influencer who wants to share their knowledge through book publishing for the first time. Here's how new writers can get their thoughts down on paper and expand their reach.

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Consider these factors to engage your clients and grow your business. In a digital business economy, serving today's current and prospective customers who have short attention spans is becoming increasingly important but also a bit of a challenge. Whether a brand decides to post more meaningful content value on its YourTube channel or TikTok platform, the time is now for video engagement.  Otherwise, the company may be missing out significantly on elevating in a consistent and effective manner. Here, nine experts from Fast Company Executive Board share how business owners are leveraging video marketing to promote their brands' products and services, and how this strategy has been beneficial to their establishment's success. 

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Starting a new business is an exciting yet challenging endeavor that requires careful planning and execution.

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From podcast novice to professional, here's how to gain followers and create engaging content with the popular entertainment outlet. Now, more than ever, podcasts are at the forefront of entertainment. As a thought leader with a podcast, you may have wondered how to gain traction in the popular entertainment sphere without compromising your original purpose for the podcast. To assist in this journey, Fast Company Executive Board members provide tips for growing your podcast following and creating engaging, relevant content to make an impact. With these expert recommendations, you can captivate and grow your audience effectively without losing sight of your original goals.

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Follow these tips to increase your company's ROI on conference sponsorships and collaborations. Whether you're a sponsor or a collaborative planning partner, being involved in industry conferences is a huge opportunity to expand your company's reach. Both virtual and on-site events provide a chance for you to grow your customer base, gain exposure among professionals in your field and even shape industry trends. To that end, 15 Fast Company Executive Board members share their insights on maximizing the impact of these annual events on your organization. From collaborating with complementary businesses to creating engaging experiences, these strategies can help you make the most of your conference participation.

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Revitalize your cold outreach strategy for more successful sales outcomes. In any industry, reaching out to a cold contact can be intimidating. The unfamiliarity can create anxiety and stress; however, with the right approach, it can lead to valuable opportunities. Below, Fast Company Executive Board members share their effective strategies for initiating contact with potential partners or clients. Follow their recommended methods to make a compelling first impression that can lead to a successful business relationship.

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Implementing these eight methods can lead to significant improvements in workplace productivity.

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Here's how to identify, recruit, and nurture the right people to share your company's impact. As it becomes even more competitive for brands to showcase their unique ability to provide consumer value over similar products and services, storytelling continues to grow as a key component in how companies deliver their narratives to current and prospective clients.  What better way to leverage an organization's background, mission, goals, and achievements than through a dedicated affiliate program featuring brand ambassadors who are just as passionate about all the things the brand represents and how it has made a difference in their lives? If you're ready to launch an affiliate or brand ambassador program to elevate your business offerings in the marketplace here are 10 ideas to consider, courtesy of Fast Company Executive Board members.

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Apply these best practices to pique your employees' curiosity and increase their participation. When employees begin to demonstrate stagnant behaviors or disinterest at work, it may be a sign that it's time to offer them a new challenge to keep them engaged in their current roles and potential growth at the company they represent. One way company leaders can boost their team's low morale is to build a creative lab within the confines of the organization to create "intrapreneurship" opportunities, as well as a timely reminder of the business mission and goals and why they're here. Below, 16 experts from Fast Company Executive Board offer their best strategies for designing safe spaces that give staff members a voice to collaborate on innovative ideas and solve problems that will help the company grow.

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Smarter, greener solutions to expand your business and save money. Leading a business that is still thriving and relevant to its consumers in today's tight economy is no easy feat. Having the bandwidth to launch a second brick-and-mortar location to serve a different target audience in another location is even more remarkable, but there are certain details that, if implemented correctly, can help companies save on the lifecycle of projected building costs over the long term. Below, nine Fast Company Executive Board members each offer a sustainable design idea for the architectural renovation plans for the space. They also discuss some of the structural pitfalls to watch out for.

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Try these tips to attract and satisfy customers who will also spread the word. In the digital economy, now more than ever, promoting travel destination deals to potential customers is extremely competitive. Everyone travels for specific reasons, so it's important to identify who your target audience is and how best to customize your offerings.  For additional strategies to elevate your service and stand out in a crowded market, eight experts from Fast Company Executive Board each share one tip to help marketing leaders and their teams get one step closer to attracting and retaining new clients.

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Putting these solutions into practice can increase employee productivity, collaboration, and communication. One of the best benefits of hybrid-remote work opportunities is the flexibility given to change your workspace environment as needed. But whether employees are required to be at the office headquarters three days a week or are working remotely every day, the management team needs to keep team morale up and communication flowing to help the company succeed.  Below, 17 experts from Fast Company Executive Board each provide one creative way company leaders can redesign their physical or virtual workspace to increase team productivity and motivation.

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13 ways to boost team morale and motivation to get the job done. When employees begin to feel burnout at work, it's not always immediately evident to others. However, employers and their leadership teams must learn how to recognize and address these symptoms sooner rather than later to prevent losing high-potential staff members.  But even if the signs were written on the wall for quite some time, it's never too late to work on increasing your employees' morale and get them enthusiastic about the company's mission and their real purpose for offering their time and service each day. Here, Fast Company Executive Board members each share one idea to motivate the cross-generational teams your company depends on every single day.

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In a world marked by rapid change, fierce competition, and evolving technologies, cultivating effective leaders isn't just a luxury—it's a necessity.