Member Since 2021
Barbarian
New York City Area
Steven Moy is a hands-on agency CEO who lives by the philosophy “Speed is the New Black.” He has a strong track record of creating high-performing teams with new service offerings, strategic acquisition of capabilities, and high-growth partnerships. For decades, Steven has worked on large-scale digital transformation and world-recognized initiatives for global brands including American Express, McDonald’s, Marvel, Shiseido, Johnson & Johnson, CVS Health, LVMH, Samsung and AT&T. Since joining Barbarian as CEO in 2019, Steven has fundamentally reshaped the agency from top to bottom. He has launched Barbarian’s first global office in Warsaw, Poland; added 15 new clients (including Kendo, NARs, Cetaphil, K-Y, Durex, Caliber, Emergent Holdings, American Express and Mucinex); launched 4 new business practices including Consulting and an industry-first alliance with sports media personality Jay Williams; and hired new Creative and Technology department heads from AKQA and R/GA. These accomplishments led Steven to be named to Campaign’s 40 Over 40 list in 2020. In 2021, FastCompany honored Barbarian's 2020 Social Commerce Innovation Mucinex Sickwear as a World Changing Idea and invited Steven to join Fast Company Executive Board as an Official Board Member. Prior to Barbarian, Steven served as US CTO at R/GA and was responsible for growing new business, creating new service offerings, and monetizing its technology partnerships. Under his leadership, Steven created a new breed of client relationships for the agency, opening the doors to CIOs, CTOs, and CDOs at Johnson & Johnson, Carnival, and Shiseido. Additionally, Steven was part of the founding team to launch IPG’s first Global Adobe and Salesforce Technology Practices. Before R/GA, he served as Isobar UK’s CEO and previously as the US Chief Commerce Officer where he shaped Isobar’s approach combining digital marketing and commerce that resulted in winning new clients including McDonald’s, Coach, Adidas, and Mass Mutual. Prior to Isobar, Steven was the Regional Managing Director of SapientNitro and was responsible for all aspects of agency business including the transition from Sapient to SapientNitro, and 20% YOY revenue growth in New England. Steven’s hands-on approach created long-lasting client relationships with Luxottica, The Hartford, Staples, Rue La La, and New Balance.
Business leaders offer guidance on elevating your career in a struggling economy.
Business leaders weigh in on 15 steps to take before introducing your brand to new and growing markets.
It starts with the right topic and a diverse group of thought leaders.
Keeping a close eye on your cash flow is essential to running a successful company.
After taking several weeks to reflect on what I learned at the 2022 Cannes Festival of Creativity, I am imagining how I’ll begin applying the energy of such large-scale observations to our agency’s business practices and offerings moving forward.
Developing a growth strategy is important, but it takes the right resources and circumstances to make it work right away.
The greatest uncertainty brings the greatest opportunity. This is a perfect time for brands to combine their imagination and courage to cultivate inclusion for innovation as a mandatory business KPI.
13 questions to ask before you sign up with a public relations firm.
15 ideas to build your confidence before the next presentation.
Here’s what boardrooms should be focused on when it comes to tracking the impending explosion in social commerce.
If you're outsourcing your content creation efforts, it's important to ensure your brand "voice" is consistent.
To truly innovate and tap into your company's full creative potential, you need a diverse workforce with equal access to opportunities.
If you want to keep morale high and avoid a slump after the holidays, here's how to encourage positivity and cheer among your team.
Some regular practices may seem harmless but can hinder your effectiveness as a leader.
The holiday season may bring an influx of sales to your e-commerce business, but the right strategies can keep your customers coming back even in the off-season.
We transform brands through creativity and technology. Barbarian is an advertising agency that provides end-to-end marketing services — transforming brands for the future. Our agency structure serves modern clients by providing agile solutions — with the best talent on the planet. Founded in 2001, Barbarian is a subsidiary of Cheil Worldwide. A powerful network of 55 agencies for groundbreaking ideas.
Marketing & advertising