Steven Moy

Member Since 2021

Steven Moy

Global CEO

Barbarian

New York City Area

Steven Moy is a hands-on agency CEO who lives by the philosophy “Speed is the New Black.” He has a strong track record of creating high-performing teams with new service offerings, strategic acquisition of capabilities, and high-growth partnerships. For decades, Steven has worked on large-scale digital transformation and world-recognized initiatives for global brands including American Express, McDonald’s, Marvel, Shiseido, Johnson & Johnson, CVS Health, LVMH, Samsung and AT&T. Since joining Barbarian as CEO in 2019, Steven has fundamentally reshaped the agency from top to bottom. He has launched Barbarian’s first global office in Warsaw, Poland; added 15 new clients (including Kendo, NARs, Cetaphil, K-Y, Durex, Caliber, Emergent Holdings, American Express and Mucinex); launched 4 new business practices including Consulting and an industry-first alliance with sports media personality Jay Williams; and hired new Creative and Technology department heads from AKQA and R/GA. These accomplishments led Steven to be named to Campaign’s 40 Over 40 list in 2020. In 2021, FastCompany honored Barbarian's 2020 Social Commerce Innovation Mucinex Sickwear as a World Changing Idea and invited Steven to join Fast Company Executive Board as an Official Board Member. Prior to Barbarian, Steven served as US CTO at R/GA and was responsible for growing new business, creating new service offerings, and monetizing its technology partnerships. Under his leadership, Steven created a new breed of client relationships for the agency, opening the doors to CIOs, CTOs, and CDOs at Johnson & Johnson, Carnival, and Shiseido. Additionally, Steven was part of the founding team to launch IPG’s first Global Adobe and Salesforce Technology Practices. Before R/GA, he served as Isobar UK’s CEO and previously as the US Chief Commerce Officer where he shaped Isobar’s approach combining digital marketing and commerce that resulted in winning new clients including McDonald’s, Coach, Adidas, and Mass Mutual. Prior to Isobar, Steven was the Regional Managing Director of SapientNitro and was responsible for all aspects of agency business including the transition from Sapient to SapientNitro, and 20% YOY revenue growth in New England. Steven’s hands-on approach created long-lasting client relationships with Luxottica, The Hartford, Staples, Rue La La, and New Balance.


SKILLS

  • Digital Marketing
  • Digital Strategy and Transformation
  • High Growth P&L

RECENT CONTENT

January 26th, 2022

Here's how to keep a consistent tone in your external content

If you're outsourcing your content creation efforts, it's important to ensure your brand "voice" is consistent.

January 13th, 2022

Avoid the post-holiday blues with these 16 positivity strategies

If you want to keep morale high and avoid a slump after the holidays, here's how to encourage positivity and cheer among your team.

November 4th, 2021

16 common but bad habits every leader should avoid

Some regular practices may seem harmless but can hinder your effectiveness as a leader.

November 3rd, 2021

15 ways e-commerce businesses can thrive in the ‘off-season’

The holiday season may bring an influx of sales to your e-commerce business, but the right strategies can keep your customers coming back even in the off-season.


COMPANY INFO

Barbarian

We transform brands through creativity and technology. Barbarian is an advertising agency that provides end-to-end marketing services — transforming brands for the future. Our agency structure serves modern clients by providing agile solutions — with the best talent on the planet. Founded in 2001, Barbarian is a subsidiary of Cheil Worldwide. A powerful network of 55 agencies for groundbreaking ideas.


AREA OF FOCUS

  • Digital Transformation
  • Brand Marketing
  • Digital Product and Service

INDUSTRY

Marketing & advertising