Steven Moy

Member Since 2021

Steven Moy

Global CEO

Barbarian

New York City Area

Steven Moy is a hands-on agency CEO who lives by the philosophy “Speed is the New Black.” He has a strong track record of creating high-performing teams with new service offerings, strategic acquisition of capabilities, and high-growth partnerships. For decades, Steven has worked on large-scale digital transformation and world-recognized initiatives for global brands including American Express, McDonald’s, Marvel, Shiseido, Johnson & Johnson, CVS Health, LVMH, Samsung and AT&T. Since joining Barbarian as CEO in 2019, Steven has fundamentally reshaped the agency from top to bottom. He has launched Barbarian’s first global office in Warsaw, Poland; added 15 new clients (including Kendo, NARs, Cetaphil, K-Y, Durex, Caliber, Emergent Holdings, American Express and Mucinex); launched 4 new business practices including Consulting and an industry-first alliance with sports media personality Jay Williams; and hired new Creative and Technology department heads from AKQA and R/GA. These accomplishments led Steven to be named to Campaign’s 40 Over 40 list in 2020. In 2021, FastCompany honored Barbarian's 2020 Social Commerce Innovation Mucinex Sickwear as a World Changing Idea and invited Steven to join Fast Company Executive Board as an Official Board Member. Prior to Barbarian, Steven served as US CTO at R/GA and was responsible for growing new business, creating new service offerings, and monetizing its technology partnerships. Under his leadership, Steven created a new breed of client relationships for the agency, opening the doors to CIOs, CTOs, and CDOs at Johnson & Johnson, Carnival, and Shiseido. Additionally, Steven was part of the founding team to launch IPG’s first Global Adobe and Salesforce Technology Practices. Before R/GA, he served as Isobar UK’s CEO and previously as the US Chief Commerce Officer where he shaped Isobar’s approach combining digital marketing and commerce that resulted in winning new clients including McDonald’s, Coach, Adidas, and Mass Mutual. Prior to Isobar, Steven was the Regional Managing Director of SapientNitro and was responsible for all aspects of agency business including the transition from Sapient to SapientNitro, and 20% YOY revenue growth in New England. Steven’s hands-on approach created long-lasting client relationships with Luxottica, The Hartford, Staples, Rue La La, and New Balance.


SKILLS

  • Digital Marketing
  • Digital Strategy and Transformation
  • High Growth P&L

RECENT CONTENT

October 21st, 2022

Apply these 14 tips to stay financially fit in the business

Keeping a close eye on your cash flow is essential to running a successful company.

October 11th, 2022

4 ways attending Cannes in 2022 changed my 2023 outlook

After taking several weeks to reflect on what I learned at the 2022 Cannes Festival of Creativity, I am imagining how I’ll begin applying the energy of such large-scale observations to our agency’s business practices and offerings moving forward.

June 27th, 2022

14 factors that can impact the success of your growth strategy

Developing a growth strategy is important, but it takes the right resources and circumstances to make it work right away.

May 4th, 2022

The Fundamental Link Between Innovation and Inclusion

The greatest uncertainty brings the greatest opportunity. This is a perfect time for brands to combine their imagination and courage to cultivate inclusion for innovation as a mandatory business KPI.


COMPANY INFO

Barbarian

We transform brands through creativity and technology. Barbarian is an advertising agency that provides end-to-end marketing services — transforming brands for the future. Our agency structure serves modern clients by providing agile solutions — with the best talent on the planet. Founded in 2001, Barbarian is a subsidiary of Cheil Worldwide. A powerful network of 55 agencies for groundbreaking ideas.


AREA OF FOCUS

  • Digital Transformation
  • Brand Marketing
  • Digital Product and Service

INDUSTRY

Marketing & advertising