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Steven Moy

Global CEOBarbarian

New York, NY

Member Since September 2021


Digital Marketing
Digital Strategy and Transformation
High Growth P&L


Steven Moy is a hands-on agency CEO who lives by the philosophy “Speed is the New Black.” He has a strong track record of creating high-performing teams with new service offerings, strategic acquisition of capabilities, and high-growth partnerships. For decades, Steven has worked on large-scale digital transformation and world-recognized initiatives for global brands including American Express, McDonald’s, Marvel, Shiseido, Johnson & Johnson, CVS Health, LVMH, Samsung and AT&T. Since joining Barbarian as CEO in 2019, Steven has fundamentally reshaped the agency from top to bottom. He has launched Barbarian’s first global office in Warsaw, Poland; added 15 new clients (including Kendo, NARs, Cetaphil, K-Y, Durex, Caliber, Emergent Holdings, American Express and Mucinex); launched 4 new business practices including Consulting and an industry-first alliance with sports media personality Jay Williams; and hired new Creative and Technology department heads from AKQA and R/GA. These accomplishments led Steven to be named to Campaign’s 40 Over 40 list in 2020. In 2021, FastCompany honored Barbarian's 2020 Social Commerce Innovation Mucinex Sickwear as a World Changing Idea and invited Steven to join Fast Company Executive Board as an Official Board Member. Prior to Barbarian, Steven served as US CTO at R/GA and was responsible for growing new business, creating new service offerings, and monetizing its technology partnerships. Under his leadership, Steven created a new breed of client relationships for the agency, opening the doors to CIOs, CTOs, and CDOs at Johnson & Johnson, Carnival, and Shiseido. Additionally, Steven was part of the founding team to launch IPG’s first Global Adobe and Salesforce Technology Practices. Before R/GA, he served as Isobar UK’s CEO and previously as the US Chief Commerce Officer where he shaped Isobar’s approach combining digital marketing and commerce that resulted in winning new clients including McDonald’s, Coach, Adidas, and Mass Mutual. Prior to Isobar, Steven was the Regional Managing Director of SapientNitro and was responsible for all aspects of agency business including the transition from Sapient to SapientNitro, and 20% YOY revenue growth in New England. Steven’s hands-on approach created long-lasting client relationships with Luxottica, The Hartford, Staples, Rue La La, and New Balance.

Published content

20 ways to break career barriers in a tight job market

expert panel

Business leaders offer guidance on elevating your career in a struggling economy. With so many things happening in today's world, it may sometimes seem like it's impossible to ever get ahead. In a competitive, uncertain marketplace, how can employees begin to elevate their career status so they can move ahead and support themselves and their families in an impactful way? Below, 20 experts from Fast Company Executive Board share their top tips to help industry colleagues make better decisions concerning their personal strengths and the goals that will lead to more progress.

Is now the right time to update your company's brand image? 

expert panel

Business leaders weigh in on 15 steps to take before introducing your brand to new and growing markets. As the new economy and digital marketplace continue to evolve, some business leaders may feel like they are under pressure to upgrade their brand's image in an effort to remain relevant to the next generation of potential clients and customers. However, oftentimes, you may need to simply assess which areas of your business need some minor adjustments rather than trying to reinvent the wheel. So before you consider the redesign process, members from Fast Company Executive Board are here to discuss some steps that they recommend when contemplating a rebranding idea for your company's logo and image. 

Launching a podcast? Here are 13 factors for leaders to consider

expert panel

It starts with the right topic and a diverse group of thought leaders. The uptick in on-demand podcasts continues to attract a diverse group of audience members and spans all industries. Therefore, it's important for business leaders, who are interested in launching a brand-related or independent digital listening series to develop a smart, niche concept and then bring in the right guests. To give the people what they want through added value content, it's not a bad idea to test the waters first to ensure you are on the right track with potential clients and customers.  Below are 13 tips Fast Company Executive Board members want other leaders to consider if they are thinking about expanding their company's brand awareness through the development of a podcast series.

Apply these 14 tips to stay financially fit in the business

expert panel

Keeping a close eye on your cash flow is essential to running a successful company. When you are founding your first business, there are so many lessons to absorb—particularly when it comes to hiring the right staff members to ease the workload, so you can focus on your strengths. In addition to attracting a talented and trustworthy team, who can help move the company forward, staying on top of the organization's finances is a priority if you want to maintain and grow a thriving business.  To offer a few more suggestions to keep the business afloat, a panel of 14 Fast Company Executive Board members are here to shed some light on the top financial advice they've received throughout their journey. The following best practices have positively impacted their entrepreneurial careers. 

4 ways attending Cannes in 2022 changed my 2023 outlook


After taking several weeks to reflect on what I learned at the 2022 Cannes Festival of Creativity, I am imagining how I’ll begin applying the energy of such large-scale observations to our agency’s business practices and offerings moving forward.

14 factors that can impact the success of your growth strategy

expert panel

Developing a growth strategy is important, but it takes the right resources and circumstances to make it work right away. If a business wants to grow, it must consistently change and adapt to meet the expectations of the market. Many growth strategies revolve around enhancing your customer's experience, whether that be through increased communication services like live chats or getting involved with non-profits they might align with. Whatever the method, having a solid growth strategy in place, and the resources to execute it, is key for any company. To that end, 14 Fast Company Executive Board members share growth strategies that work immediately and how to implement them. 

Company details


Company bio

We transform brands through creativity and technology. Barbarian is an advertising agency that provides end-to-end marketing services — transforming brands for the future. Our agency structure serves modern clients by providing agile solutions — with the best talent on the planet. Founded in 2001, Barbarian is a subsidiary of Cheil Worldwide. A powerful network of 55 agencies for groundbreaking ideas.


Marketing & advertising

Area of focus

Digital Transformation
Brand Marketing
Digital Product and Service

Company size

51 - 200