Member Since September 2021
Skills
About
Steven Moy is a hands-on marketing agency CEO who lives by the philosophy “Speed is the New Black.” He has a strong track record (30+ years) of creating high-performing businesses and teams with new service offerings, strategic M&A, and high-growth partnerships. For decades, Steven has worked on large-scale digital transformation and world-recognized initiatives for global brands, including American Express, McDonald’s, Marvel, Shiseido, Johnson & Johnson, CVS Health, Kendo Brands, Post Consumer Brands, Samsung, and AT&T. Steven has served many executive positions in the advertising industry over the last two decades: Global CEO of Lanfranco & Cordova Global CEO of Barbarian CEO of Isobar UK US CTO of R/GA Managing Director of Publicis.Sapient These accomplishments led Steven to be named to Campaign’s A-Lister in 2017 and Campaign's 40 Over 40 list in 2020. In 2021, FastCompany honored Barbarian's 2020 Social Commerce Innovation Mucinex Sickwear as a World Changing Idea and invited Steven to join the Fast Company Executive Board as an Official Board Member. In 2023, Advertising Club NY named Steven an advertising industry ICON due to his achievement. Steven is a well-recognized Thought Leader in the Advertising industry and he has been featured in many global conferences from AdAsia 2023, RISE Conference, WebSummit, Advertising Week, Johnson & Johnson Digital conference, Shiseido Global Digital Summit, Adobe Annual Conference, Braze Annual Conference, TransPerfect Annual Conference, plus many more. Steven serves as a board advisor of ArtBath, a non-profit and immersive performance salon that fosters artistic community, exploration, and exchange and the Chair of Advisory board of La Miiel, a first woman Intimate Beauty product startup. Steven held a B.S. in Electrical Engineering, a M.S. in Computer Science and an M.B.A. in Marketing.
Steven Moy
Published content
expert panel
Business leaders offer guidance on elevating your career in a struggling economy. With so many things happening in today's world, it may sometimes seem like it's impossible to ever get ahead. In a competitive, uncertain marketplace, how can employees begin to elevate their career status so they can move ahead and support themselves and their families in an impactful way? Below, 20 experts from Fast Company Executive Board share their top tips to help industry colleagues make better decisions concerning their personal strengths and the goals that will lead to more progress.
expert panel
Business leaders weigh in on 15 steps to take before introducing your brand to new and growing markets. As the new economy and digital marketplace continue to evolve, some business leaders may feel like they are under pressure to upgrade their brand's image in an effort to remain relevant to the next generation of potential clients and customers. However, oftentimes, you may need to simply assess which areas of your business need some minor adjustments rather than trying to reinvent the wheel. So before you consider the redesign process, members from Fast Company Executive Board are here to discuss some steps that they recommend when contemplating a rebranding idea for your company's logo and image.
expert panel
It starts with the right topic and a diverse group of thought leaders. The uptick in on-demand podcasts continues to attract a diverse group of audience members and spans all industries. Therefore, it's important for business leaders, who are interested in launching a brand-related or independent digital listening series to develop a smart, niche concept and then bring in the right guests. To give the people what they want through added value content, it's not a bad idea to test the waters first to ensure you are on the right track with potential clients and customers. Below are 13 tips Fast Company Executive Board members want other leaders to consider if they are thinking about expanding their company's brand awareness through the development of a podcast series.
expert panel
Keeping a close eye on your cash flow is essential to running a successful company. When you are founding your first business, there are so many lessons to absorb—particularly when it comes to hiring the right staff members to ease the workload, so you can focus on your strengths. In addition to attracting a talented and trustworthy team, who can help move the company forward, staying on top of the organization's finances is a priority if you want to maintain and grow a thriving business. To offer a few more suggestions to keep the business afloat, a panel of 14 Fast Company Executive Board members are here to shed some light on the top financial advice they've received throughout their journey. The following best practices have positively impacted their entrepreneurial careers.
article
After taking several weeks to reflect on what I learned at the 2022 Cannes Festival of Creativity, I am imagining how I’ll begin applying the energy of such large-scale observations to our agency’s business practices and offerings moving forward.
expert panel
Developing a growth strategy is important, but it takes the right resources and circumstances to make it work right away. If a business wants to grow, it must consistently change and adapt to meet the expectations of the market. Many growth strategies revolve around enhancing your customer's experience, whether that be through increased communication services like live chats or getting involved with non-profits they might align with. Whatever the method, having a solid growth strategy in place, and the resources to execute it, is key for any company. To that end, 14 Fast Company Executive Board members share growth strategies that work immediately and how to implement them.
Company details
L&C NYC
Company bio
From Forbes to Adweek, Lanfranco & Cordova’s advertising campaigns have been recognized for outstanding creativity and strategic thinking. Before Founding L&C NYC Gian Carlo Lanfranco & Rolando Cordova have spent the last 15 years of their careers leading the creative departments of some of the most prestigious advertising agencies in the world (McCann New York, Havas New York, Fred&Farid Paris, BSUR Amsterdam, Wieden+Kennedy Amsterdam, Saatchi & Saatchi Singapore, etc.) Born in Lima, Peru, they are considered the most successful Peruvian creatives and the only ones to be interviewed multiple times by the prestigious Lürzer’s Archive. Prior to forming L&C NY-LIM, they worked as Global Creative Directors at McCann New York and McGarry Bowen New York, overseeing integrated global campaigns for clients like American Express, Chevrolet and Microsoft. Before moving to New York, they worked at Fred & Farid Paris, being responsible for the iconic Orangina account. Prior to that, the pair spent 5 years in Amsterdam working at Wieden+Kennedy and BSUR, launching the multi-awarded global campaign for MINI Countryman and the first ever iPhone App for Coca Cola (The Magic Coke Bottle). Earlier in their careers, they spent 2 years at Saatchi & Saatchi Singapore helping the agency become Asian Agency of the Year two times in a row. They began their career at Saatchi & Saatchi Lima, where they won the first ever AKQA Future Lions in Cannes. Lanfranco & Cordova published their first book in 2016 “Por si alguien te dice que no” a manual to turn limitations into creativity, that became a best seller in South America. They also served as juries and speakers for The One Show in NY, New York Festivals Advertising Awards, Dubai Lynx, El Dorado Festival in Bogota and El Ojo de Iberoamerica in Argentina.